Iphone, air humidifier and vibrator: see the items most sought after by Brazilians in March

Iphone, air humidifier and vibrator: see the items most sought after by Brazilians in March

According to a survey by startup Simplex, Consumer Week boosted demand for various products

São Paulo, April 2024.

Consumer Week, which took place from March 11 to 18, was notable for the variety of searches Brazilians made on the web. Traditional products, such as electronics, moved the online retail trade, but less common items such as vibrators, bicycles and air humidifiers also appeared on the wish list. This is what the March Simplex Radar points out, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. artificial intelligence platform.

According to the startup, an analysis on Google Trends shows that interest in Consumer Week has doubled in the last five years. "People have taken the opportunity to search for a variety of items that are generally considered more expensive, including those in the wellness category, with an eye on good offers," says João Lee, CEO of Simplex. 

In the top ten most searched terms on the Internet, Iphone 14 stood out with an 885% increase compared to February. The 12 and 13 models also grew by 178% and 175% respectively. Food processor took second place in the ranking, with a jump of 469% compared to February.  

The impacts of frequent heatwaves, meanwhile, continued to drive searches. In third place, air humidifiers stood out with an increase of 288% over the previous month. As in previous editions of this year's Simplex Radar, air conditioning remained on the list, with an increase of 177% compared to February. "We've noticed in this year's Radars that consumers were already looking for savings when buying air conditioning. The presence of the item in Consumer Week, whose interest has been growing in recent years, is consistent with previous surveys," observes João Lee, CEO of Simplex. 

The big surprise in Radar's ranking, however, was the term "vibrator". The item showed an increase of 163% compared to February. 

See below for a complete ranking of the ten items that most aroused Brazilian interest in the country's big e-commerce stores in March and their respective growth compared to January:

1 - iPhone 14 (+885%)

2 - Food processor (+469%)

3 - Air humidifier (+288%)

4 - Bicycle (+209%)

5 - Fridge (+196%)

6 - Men's perfume (+185%)

7 - iPhone 13 (+178%)

8 - Split air conditioning (+177%)

9 - iPhone 11 (+175%)

10 - Vibrator (+163%)

With an eye on the economy and worried about the delay in Shopee deliveries, Brazilian consumers are already looking for Mother's Day gifts

With an eye on the economy and worried about the delay in Shopee deliveries, Brazilian consumers are already looking for Mother's Day gifts

Survey by startup Simplex also highlights greater demand for Xiaomi smartphones

São Paulo, March 2024.

Brazilian consumers have been searching for Mother's Day gifts since February. This is according to Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. At the top of the ten most searched terms on the Internet, the commemorative date, set for May 12, saw an increase of 6,797% compared to January. According to the Simplex study, the traffic comes exclusively from the Shopee website, which may explain why there was so much anticipation, according to the startup's CEO, João Lee. For the specialist, consumers are not only looking for cheaper imported products, but are also anticipating the longer delivery times characteristic of Chinese platforms.  

Currently, the average delivery time for international orders from Shopee is between 30 and 50 calendar days, according to the site itself. "Delayed delivery of orders is a recurring complaint of those who buy from this type of retailer. Brazilians show that they are taking precautions against possible inconveniences and, of course, are concerned about securing good prices," explains the Simplex executive. 

It is worth remembering thataccording to data from the WCI (World Container Index)the conflict in the Red Sea, resulting from attacks by Yemen's Houthi rebels, is already having an impact on freight prices and deadlines for those importing Chinese products.

China also in second place 

In second place on the Simplex Radar for February, demand for Xiaomi smartphones increased by 1,138% compared to January. "Possibly a reflection of the brand's new launch, the Xiaomi 14 Pro," says João.

In a summer of high temperatures, items such as electric showers (+682%), swimming pools (+461%) and air conditioning (+375%) also showed an increase compared to the previous month. 

See below for a complete ranking of the ten items that most piqued Brazilians' interest in the country's big e-commerce stores in February and their respective growth compared to January:

1 - Mother's Day (+6,797%)

2 - Xiaomi (+1,138%)

3 - Electric shower (+682%)

4 - Swimming pool (+461%)

5 - Stitch (+460%)

6 - Air conditioning (+375%)

7 - Dog (+345%)

8 - Printer (+230%)

9 - 4-burner stove (+104%)

10 - Smartphone (+93%)

Heat waves boost searches for air conditioning models on the Internet, according to January's Simplex Radar

Heat waves boost searches for air conditioning models on the Internet, according to Radar Simplex January

Survey also highlights greater demand for water purifiers and Brazilian revelers' purchasing intentions for Carnival

São Paulo, February 2024.

The frequent heatwaves that have plagued the country since the last months of 2023 and which promise to intensify during Carnival boosted Brazilian searches for air conditioning models in January. This is according to the first edition of 2024 of Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. Demand for the Inverter model rose by 878% compared to December 2023, leading the ranking of the ten most searched terms. The portable model of the appliance, in turn, grew by 334% compared to December last year.

"Summer is a time when we naturally see this increase in interest. Both the portable model and the Inverter are linked to a consumer looking for savings, who wants to cool off while spending less," says João Lee, CEO of Simplex, which specializes in increasing traffic, conversion and online sales. 

In second place on the January Radar, water purifiers jumped 485% compared to December. For the executive, the evolution may be related to the most recent outbreak of gastroenteritis in Rio de Janeiro.  

Carnival preparations   

In addition to electronics and household appliances, such as smartphones, electric pressure cookers and brush dryers, January's ranking also includes terms such as thermoses (+233%) and Maragogi (313%), probably signaling the purchase intentions and destinations of Brazilian revelers who spent January preparing for Carnival. 

"Stanley glasses are all the rage, but as they are more expensive models, many people end up looking for cheaper thermoses to keep their drinks cold during this high-temperature Carnival," says João. 

In the annual comparison, the Simplex Radar also points out that Maragogi had an impressive increase of 2352%. 

See below for a complete ranking of the ten items that most piqued Brazilians' interest in the country's major e-commerce stores in January and their respective growth compared to December 2023:

1 - Inverter air conditioning (+878%)

2 - Water purifier (+485%)

3 - Smartphone (+432%)

4 - Dryer brush (+392%)

5 - Electric pressure cooker (+341%)

6 - Portable air conditioning (+334%)

7 - Baby alive (+324%)

8 - Maragogi (+313%)

9 - Thermos (+233%)

10 - Backpack (+178%)

Porto de Galinhas was the destination most sought after by Brazilians for the end of the year

Porto de Galinhas was the destination most sought after by Brazilians for the end of the year

A survey by startup Simplex also recorded an increase in demand for washer-dryers, Chromecast devices and fashion items such as cloud slippers and papettes in the month of Christmas.

São Paulo, January 2024.

With an increase of 5,364% compared to November, Porto de Galinhas was the most searched term by Brazilians on the Internet in December 2023. This is according to Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. When compared to the same period last year, the result is also significant: an increase of almost 300% in searches for the region, located in Ipojuca, in the Metropolitan Region of Recife.   

"It's always been a very desirable place for tourists. But, year after year, it seems that the beach has been consolidated as the preferred destination for Brazilians," says João Lee, CEO of Simplex, which specializes in increasing traffic, conversion and online sales. 

It is worth remembering that Porto de Galinhas appeared for the first time in 2023 in the world ranking of the most welcoming places in the world, occupying eighth position, which reinforces this consolidation. 

Trend shoes, electronics and household appliances on the rise for Christmas 

In the month of Christmas, household appliances, such as washing machines and dryers, and electronics, such as Chromecast devices, stood out with increases of 613% and 444% respectively compared to the previous month. The fashion for cloud slippers (+305) and papetes (+195) also invaded the gift list compared to November. 

The most curious item, however, according to the startup, was the dog, which ranked 4th in the ranking, with a growth of 414% month-on-month. "Since the end of the pandemic, we've seen an explosion in demand for wedding rings, because many couples have postponed their ceremonies. Getting a pet is the next step for many newlyweds. A dog can be a loving and symbolic Christmas present for those just starting out in their lives as a couple. Perhaps this explains the gradual increase after the pandemic," says João. 

See below for a complete ranking of the ten items that most aroused Brazilian interest in December and their respective increases compared to November:

1 - Porto de Galinhas (+5,364%)

2 - Washer and dryer (+613%)

3 - Chromecast (+444%)

4 - Dog (+414%)

5 - Cloud slipper (+305%)

6 - Skateboarding (+265%)

7 - Vacuum cleaner (+207%)

8 - Papete (+195%)

9 - ps5 (+189%)

10 - Electric oven (+178)

Gamer electronics lead internet searches in Black Friday month, says survey

Gamer electronics lead internet searches in Black Friday month, says survey

A survey by startup Simplex recorded a rise in demand for PCs and gaming chairs.

The survey also points to a 33% increase in large e-commerce retailers in November 

São Paulo, December 2023.

In the month of Black Friday, gamer electronics were high on the wish list of Brazilians looking for the best discounts. This is according to the November edition of the Simplex Radar, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in Brazil's largest e-commerces and captures trends through an artificial intelligence platform. The term PC gamer appears at the top of the Radar, with an increase of 632% compared to October, followed by gamer chair, which grew by 498%. In sixth place is a gamer notebook, up 227% on the previous month. 

In addition to the gamer line, electronics in general and household appliances dominated this edition, especially smartphones (+390%), microwaves (+385%), air conditioning (+187%) and washing machines (+88%). "These are items that traditionally perform well on Black Friday and had already been appearing in the months leading up to the date, which shows that consumers were researching in advance, with an eye on the best deals," says João. 

The survey showed an increase of 33% in the e-commerce of the country's major retailers served by Simplex in the month of the biggest promotion of the year. "The data shows that Black Friday is no longer limited to just one date, but has an impact on the whole month," explains João Lee, CEO of Simplex. 

See below for a complete ranking of the ten items that most aroused Brazilian interest in November and their respective increases compared to October:

1 - PC gamer (+632%)

2 - Gamer chair (+498%)

3 - Smartphone (+390%)

4 - Microwaves (+385%)

5 - Barbie (+335%)

6 - Gamer notebook (+227%)

7 - Screwdriver (+217%)

8 - Portable air conditioning (+187%)

9 - Washing machine (+88%)

10 - Blender (+75%)

Amazon Prime Day heats up searches for iPhones in large Brazilian retailers in July

Amazon Prime Day heats up searches for iPhones in large Brazilian retailers in July

A survey carried out by startup Simplex also highlights an increase in demand for microwaves and tablets

São Paulo, August 2023. Amazon Prime Day has boosted demand for iPhones on the Internet, especially high-end models. This is shown by the data from the July edition of Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors searches made by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. Apple's smartphone was up 698% compared to June, occupying third place in the ranking of items most desired by Brazilians. The survey shows an increase in demand for models 11, 12 and 13, in particular.

"Promotions always move the market, because consumers are curious to compare prices in different places and make sure they're getting a good deal. And it's already common for various models of iPhones to be in the top positions," explains João Lee, CEO of Simplex, which specializes in increasing qualified traffic, conversion and online sales.

Microwaves (+1,135%) and tablets (+190%) also appear in the ranking, probably still reflecting Amazon Prime Day, according to the startup. 

Other items that rose compared to the previous month were barbecues and men's sneakers. "This could already indicate an upswing for Father's Day," says João. 

See below for a complete ranking of the items that most interested Brazilians in July and their respective growth compared to June:

1 - Microwave (+1.135%)

2 - Cars (+1.079%)

3 - iPhone (+698%)

4 - Mobile phone (+307%)

5 - Tablet (+190%)

6 - Kitchen cabinet (+151%)

7 - Airline tickets (+117%)

8 - Barbecue (+116%)

9 - Nike sneakers (+79%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/

 

Lula's popular car program boosts searches for HB20 and Onix in June

Lula's popular car program boosts searches for HB20 and Onix in June

A survey conducted by startup Simplex in the retail trade also highlights an increase in Brazilian interest in astigmatism, due to the Violet June. 

São Paulo, July 2023. In the month of the implementation of the government's measure to encourage the purchase of popular cars, two vehicle models appeared in the ranking of the ten items most sought after by Brazilians on the Internet. This is what the June edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. The Hyundai HB20 reached the vice-leadership of the survey, with an increase of +933% compared to May, while General Motors' Onix appeared in seventh position, with a growth of 305%.

The result is in line with data released by the National Federation of Motor Vehicle Distribution (Fenabrave), in which both cars are on the list of best sellers in June. "Not always the intention to buy converts into sales. But in this specific case, the government's discount program is already reflected concretely in the market," says João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the Internet. 

Concern for eye health is also highlighted 

At the top of the Simplex Radar, the term astigmatism was the champion of searches, showing growth of 1,205% compared to the previous month. The increase in interest in the vision problem occurred amid the June Violet campaign, dedicated to the awareness and prevention of eye diseases, especially keratoconus - a deformity in the cornea of the eyes that can generate an irregular degree of astigmatism that is difficult to correct. 

"The expressive increase indicates the good reach of the campaign, resulting in the demand for items related to eye health," says João. 

Searches for sneakers and Pinscher dogs also appear in the top 10 most searched items on the internet, in what the startup believes is a reflection of Valentine's Day.  

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in June and their respective growth compared to May:

1 - Astigmatism (+1.205%)

2 - HB20 2023 (+933%)

3 - Tennis (+853%)

4 - Projector (+380%)

5 - Pinscher (+361%)

6 - Electronic Lock (+307%)

7 - Onix (+305%)

8 - Scoliosis (+294%)

9 - Pre-workout (+ 291%)

10 - Monster High (+282%)

Launched in Italy, new Topolino boosts searches for Fiat 500 in Brazil's large retail trade in May

Launched in Italy, new Topolino boosts searches for Fiat 500 in Brazil's large retail trade in May

Survey conducted by startup Simplex also highlights high demand for chocolates and travel 

São Paulo, May 2023. Presented in Italy, Fiat's new doorless electric minicar, called Topolino in Europe, has not yet arrived in Brazil but is already moving the automotive market. The brand's novelty, openly inspired by the first generation of the Fiat 500 of the 1930s, boosted the demand of Brazilians on the Internet for the electric Cinquecento, marketed in the country since 2021. This is what the May edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. The electrified version of the Cinquecento, which belongs to the new generation of the brand's iconic line, reached the vice-leadership of the ten most desired items of the last month, with an increase of 1,750% compared to April.

The growth comes in the wake of a global trend towards the electrification of land transportation. According to the International Energy Agency (IEA), the sale of electric vehicles in 2023 is expected to reach the mark of almost one in five cars sold worldwide. In Brazil, the technology is gradually gaining strength, amid discussions on tax incentives for electric vehicles. 

"The announcement of a new electric model abroad has mobilized our market and shows that Brazilians are increasingly informed about this trend. It reflects the increased consumer interest in new technologies and more sustainable mobility," says João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the Internet. 

Mother's Day and the vacation season also drove retailers 

At the top of the Simplex Radar ranking, the search champion was "chocolate", showing growth of 1,810% compared to April, the month of Easter. According to João, the evolution may be the result of the race for gifts for Mother's Day. 

With an eye on June/July vacations and holidays, consumers are also already securing their destination. In third place, the term "travel" appears with an increase of 1,027% in the volume of clicks compared to April. 

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in May and their respective growth compared to April:

1 - Chocolate (+1.810%)

2 - Fiat 500 (+1,750%)

3 - Travel (+1.027%)

4 - PC (+675%)

5 - Whey (+455%)

6 - Smartphone (+447%)

7 - SSD (+397%)

8 - TV (+396%)

9 - Frost free refrigerator (+355%)

10 - Baby stroller (+352%)

 

Women's World Cup, South American U-17 and Pelé mobilize searches for Brazil jersey in large retailers in April 

Women's World Cup, South American U-17 and Pelé mobilize searches for Brazil jersey in large retailers in April

Survey conducted by startup Simplex also highlights high demand for smartphones, dogs and sneakers

São Paulo, May 2023 -

In the land of soccer, the countdown to the Women's World Cup, which will take place in July, and the South American U-17 Championship, of which Brazil became champion, heated up the search for Brazil shirts on the Internet. This is what the April edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The yellow is at the top of the six most desired items of the month by Brazilians, with a growth of 147.5% compared to March. 

"We had CBF's announcement of the new uniform models for the women's team, in partnership with Nike, and Brazilians usually prepare for events like the World Cup with great enthusiasm and expectation. And, of course, we won the South American U-17 Championship, beating Argentina", highlights João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

The executive also highlights the importance of the Pelé factor in increasing demand for the shirt. The sportsman, who died in December 2022, continues to be revered as a great soccer icon by Brazilians. "At the end of March, we had the friendly match of the Brazilian national team against Morocco, with the name Pelé's name appearing on the bottom of the players' shirts. This also stimulated the high demand for the item as a way of honoring people to his figure," adds João.

Search champions, smartphones follow in second place on the Radar, with a 39.9% increase in click volume compared to March.

Check below the complete ranking with the six items that most aroused the interest of Brazilians in April and their respective growth compared to March:

1 - Brazil shirt (+147.5%)

2 - Smartphone (+39.9%)

3 - Dog (+19.7%)

4 - Tennis (+14.3%)

5 - Bluetooth headset (+5.8%)

6 - Baby Reborn (+3.7%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live

Creatine, cropped fashion and iPhones lead e-commerce searches in March

Creatine, fashion cropped and iPhones: find out which are the most desired items by Brazilians on the Internet

Survey conducted by startup Simplex also highlights growth in searches for wallpaper, PlayStation consoles and gamer chairs in large retailers in March.

São Paulo, April 2023 - On the rise in the supplement market, creatine is the item most sought after by Brazilians who want to gain muscle mass and improve their sports performance. This is what the March edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The supplement is in the ranking of the 10 most desired products of the month. When compared to the same period last year, the evolution is impressive: an increase of 1,015%.

"This increased interest is noticeable in the supplement and compounding pharmacy market. We have recently had very consistent scientific research pointing out the beneficial effects of creatine, which has also raised the price of the product. It is now considered the safest supplement by doctors and nutritionists," explains pharmacist Thais Menegario. 

Occupying the third place of the March Radar, another item draws attention. The search for the term "cropped" was up 73.5% compared to February. The shorter length blouses, fever in the 90s, have invaded the female closet in recent years and have gained the adhesion of the male audience as well. "The result was also driven by the meme 'react, put on a cropped'", adds João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

At the top of the ranking list, wallpaper is the big surprise of the month, registering growth of 146.6% over the previous month. "We always have these curious finds that, later, are confirmed or not as a trend," explains João.

iPhones and the games industry

The iPhones remain firm as one of the search champions, appearing in second place on the March list, with an increase of 118.8% in the volume of clicks compared to February. "It is already common for several models of iPhones to appear in the first places", notes the Simplex executive. 

Gamer chairs, notebooks and PlayStation consoles also stand out, showing increases in demand in the order of 62%, 45% and 13.5%.  

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in the country's large e-commerces in March and their respective growth compared to February:

1 - Wallpaper (+146,6%)
2 -Iphone (+118,8%)
3- Cropped (+73,5%)
4- Gamer chair (+62%)
5 -
Notebook (+45%)
6- Playstation/console (+13,5%)
7- Creatine (+2%)
8 -
Blazer (+1.8%)
9- Xiaomi (+1.1%)
10 - Women's sneakers (+0.9%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/