Category: Radar

Searches for wide leg pants exploded in Mother's Day month

Also on the podium of top online searches were items such as blender, sunscreen, American bully dogs and bicycle, reveals the May Simplex Radar

São Paulo, June 2022 - The top internet searches in the month of Mother's Day were drawn from the fashion world. For the second month in a row, there was a search fever for the wide leg pant. The wide-leg is a middle ground between a pantaloon and straight jeans and led the biggest year-over-year growth in searches. In May, this item showed an impressive increase of 1,773% in the last twelve months. The result is 14% higher than that recorded in April, whose level was already high. That month, a growth of 3,022.5% was detected in online searches, compared to the same period in 2021.

This strong variation was captured by the May 2022 Simplex Radar, which uses artificial intelligence to monitor trends in online searches from massive data collection across 15 different segments, ranging from electronics to pets to food.

80-year-old companion

In the second position of the Simplex Radar of May this year is an item present in the Brazilian kitchen for at least eight decades: the good old blender, manufactured in Brazil from the forties, presented another considerable increase in searches: 1,233% compared to the same period last year. "Maybe it's linked to shopping for Mother's Day," says João Lee, founding partner of Simplex.

Third place on the May Simplex Radar is sunscreen - a product that has gone under the radar for the past two years. It returned to the scene with searches 1,143% higher than those monitored a year earlier. "This result makes perfect sense, if we remember that in May 2021 the country was at the beginning of vaccinating the population against Covid-19. At that time, the population strived to stay indoors, limiting their exposure to the outdoors and, obviously, using less sunscreen. After a year, the scenario has changed completely," says Lee.

The American bully

The Brazilian also went after information about the American bully dog breed, a pit bull variation that vaguely resembles a bulldog, and whose term in Portuguese loosely translates to "American bully". Although it has this "nickname", according to experts, this breed is loving and protective, and is considered a good companion for children. This new consumer interest saw a total traffic of close to 240,000 searches in the month, an 813% increase on the previous year's total. In fifth place we have another traditional product, but one that has been growing rapidly since the beginning of the pandemic: the bicycle. Monthly traffic to websites featuring the item exceeded 460,000 searches, an increase of 604% over the same period in 2021.

Check out the ten topics that grew the most in the online environment in May 2022 compared to the same period last year:

BTS, the K-Pop phenomenon, is the champion of online searches monitored by Simplex Radar in April.

In its new version, the Simplex Radar started to identify searches in 15 categories, among them we have articles from the fashion world

São Paulo, May 16, 2022 - Since it was created in 2013, the South Korean group BTS has gathered a legion of fans. On TikTok alone, it has more than 45 million followers worldwide. In Brazil, it is no different, as detected by Radar Simplex. Online searches for the group's name grew by 6.644,7% in April this year compared to the same month last year.

One explanation for this exponential growth is related to the news that broke during the month: the seven members of the group are likely to join the army and stay off stage for 18 months. South Korean law provides that men aged between 18 and 28 must serve in the armed forces for about two years.. "This information certainly generated curiosity and anxiety in Brazilian fans, being the probable cause for the great increase in searches related to the group, "says João Lee, founding partner of Simplex.

World fashion

Another research theme that emerged strongly among Brazilians on the internet and detected by Radar Simplex is related to the world of fashion. fashion. More precisely by the pants wide legpants, the big fashion trend. The model is a middle ground between pantaloons and straight jeans, allowing comfort and versatility to the look of consumers. Research on the style style of the time register an increase of 3,022.5% in April this year compared to the same period in 2021.

"And the growing demand for women's items also indicates that Brazilian consumers have already started their research on what to give as a gift on Mother's Day," says the entrepreneur. In third and fourth place in the April Simplex Radar ranking are women's backpacks and All Star high heels, with growth of 1,785.1% and 1,652.7% in the last year, respectively.

Simplex Radar in its new version

Lee calls attention to the new Simplex Radar, "it's a version 2.0", he jokes. Launched in 2020, the Simplex Radar uses artificial intelligence tosa artificial intelligence to capture trends in online searches on more than 1 million landing pages and had been constantly improved to identify what most interested consumers in Brazilian retail. And, as of this month, with yet another update, the total of monitored segments online has expanded to 15. Among them, electronics, pets and food. The monitoring covers all the main market places and e-commerces in the market.

In its new version, the Simplex Radar now uses a keyword search tool, enhancing the massive monitoring of data. And, in addition to the results obtained, there is also the curation of Simplex experts on the information collected.

Check below the ten topics that grew the most in the online environment in the month of April 2022:

From jewelry to soybean oil: find out what are the items of desire of the Brazilian on the internet

Radar Simplex reveals this post-Carnival a greater search for pregnancy tests

São Paulo, April 18, 2022 - Despite high inflation rates, or even to alienate themselves from this challenging reality, Brazilians are rescuing their consumer dreams. Among them, luxury objects, such as jewelry, or the Iphone 11 Pro Max. In the opposite direction, basic basket products, such as soybean oil, also gain prominence, perhaps in an effort to make the household budget behave price variations. This is what Simplex Radar points out, a Simplex platform that uses artificial intelligence to capture the trends indicated by online surveys, from 1 million landing pages of large national e-commerces.

In March there was a 44% increase in online searches for jewelry compared to searches made in February. "It is likely that the fall in the dollar, which devalued 7.7% in March, has increased the purchasing power of the Brazilian for items quoted in the US currency, and this may have rekindled the consumer's hope of acquiring goods that normally have a high impact on the domestic budget," says João Lee, founder of Simplex. He cites, as an example, the strong increase in searches for the Iphone 11 Pro Max throughout March, whose demand grew 475% compared to February.

The next day

The post-Carnival period had a direct impact on another type of internet search. Searches for the term "pregnancy test" more than doubled: up 144% from the same period last year and 27% from February. Future moms and dads searched for coombs tests, a blood test that helps identify diseases that affect fetuses, such as leukemia and fetal erythroblastosis.

Another category that stood out in the March Simplex Radar was furniture, showing an increase of 50% in the monthly comparison and 42%, compared to the same period in 2021. These figures indicate a trend that has been strong since February: the desire to make purchases that contribute to the comfort of the home. This segment was mainly leveraged by searches related to closets, which registered a peak of an impressive 6,030% in the annual comparison.  

Making the account close

According to the Simplex Radar, soybean oil is another product that is among the highlights in the surveys conducted in March. Item of the basic basket, this product was one of the most expensive in the period. According to the IPCA-15 (National Broad Consumer Price Index), considering the official inflation preview, the price of soybean oil has increased by 6.09% since 2022. In March, the 900 ml bottle cost an average of R$9.41, according to Dieese (Inter-Union Department of Statistics and Socioeconomic Studies). The price increase can be explained, in part, by international speculation around the product caused by the war in Ukraine, as well as by the crop failure, which originates from the drought that punishes southern Brazil.  

Time to celebrate

Another food that, in March, emerged on the Simplex Radar registering a growth in searches, is the darling at Easter lunch. We are talking about cod. Its presence among the searches that accelerated in the period indicates that Brazilians anticipated the search for some typical products of this celebration so ingrained in Brazilian culture. The trend makes perfect sense since, now, when the pandemic is apparently under control in the country, it is possible to gather family and friends on commemorative dates.

Check below the ten items that grew the most in the online environment in important Brazilian e-commerces in March:

1. Jewelry 
2. Furniture 
3. Pregnancy check 
4. Soybean oil 
5. Fan 
6. Iphone 11 Pro Max
7. Cod 
8. Wholesale beverage 
9. Stainless steel microwave 
10. Men's accessories 

The month of Carnival was marked by a search for alcoholic beverages and home furnishings

February's Simplex Radar also shows increased demand for men's accessories

São Paulo, March 2022 - Carnival and alcoholic beverages are closely associated. What was empirical knowledge was proven in the monitoring of consumer searches on the internet in February. Radar Simplex - a platform that uses artificial intelligence to capture trends in online searches carried out on more than 2 million landing pages of large national e-commerces and the main search engines in the market - indicated the term "alcoholic beverages" as the growth champion in February, with a 46% increase in clicks compared to January.

"This makes sense, especially in this year 2022, marked by the return of Carnival parties at a time of improvement in pandemic statistics", comments João Lee, founding partner of Simplex. "The party 'live and in color', on the streets and in the blocks, alongside travel during the holiday, was a trigger for a demand dammed up since last year to manifest itself strongly", he points out. "Even if the traditional parades of the samba schools, for the most part, have been postponed to April, due to restrictions on Covid-19", he adds.

"Fetal sexing", a type of examination to know the sex of babies intrauterine has also taken off. "The growth of this item can be linked to this new tradition and the return of parties and gatherings," Lee believes. "Tea-party" events, where parents and friends organize parties for moms to find out the sex of the baby, have become a tradition among pregnant women, which may have led to greater demand.

And one trend that has continued for two years, also recorded in the Simplex Radar monitoring in February, is the constant search for a more welcoming home environment. This is the result of the greater importance that home, sweet home, has assumed over 24 months of pandemic. In February, the survey once again pointed to high online searches for items such as closets, sofas, dining tables and dressers. 

Check below the ten items that grew the most in the online environment in important Brazilian e-commerces in February.

1. Alcoholic beverages
2. Fetal sexing
3. Men's wallet
4. Closet
5. Sofa
6. Men's chain
7. Carnival games
8. iPhone XR
9. Dining table
10. Dresser

What has the Internet revealed in the second year of the pandemic?

By Carol Junqueira 

We have always known that the aspirations of the population leave their marks on the Internet. But in 2021, in the second year of the pandemic, the history of consumer searches in the country reveals, with even more nuances, the tensions experienced by the population in the period. While many adapt to the return of intermittent social interaction, others are still forced to stay at home to work and study. Divided between "preserving oneself" and the resumption of face-to-face meetings and travel, "com.br" searches reflect this ambiguity. 

Consolidated data from 2021 from Radar Simplex, Simplex's monthly monitoring of the most searched terms on 6 million pages of major Brazilian e-commerce, in addition to information from the Year in Search report for the same period on Google, reveal desires, fears and practices of those who need to deal with challenges unimaginable until then. We have separated the most prominent searches into three categories. Each describes a reverberation of Covid-19 in 2021: Digital Life, Pandemic and Lifestyle.

Digital Life

TVs, cell phones and notebooks - the rise in searches for these items may reflect the need to "be at home" and make it more comfortable. The concern with classes that continue online and with work that, for some, remains restricted to the home office, are highlighted at various times of the year. From January to February 2021, a 169% growth is recorded in the demand for cell phones and 520% for notebooks. In the week of Black Friday, this number is even higher. There is a 646% increase in searches for notebooks from November 2020 to November 2021. The term TV has an expansion of 262% in the week of Black Friday, compared to the same period in 2020. 

"Stay at home" has another impact on the Simplex Radar results. Items such as office chairs and tables, as well as desks, appear among the most searched for in the monitored e-commerces. In parallel, the Google survey indicates a 100% increase in global searches for "landscaping ideas for the garden" and 400% for "economical ideas for small bathrooms". Similarly, interest in "Carnival at home" experienced a 110% increase in February 2021.

Pandemic

The pandemic is omnipresent and explicit in the online world. In January, at the same time that one of the main searches detected by Google is "how to help Manaus", at this point fighting an explosion of Covid-19 cases, the Simplex Radar points out a demand for "masks", a term that grows 362% compared to the same period in 2020.

March 2021 is a watershed. At that moment, daily deaths in the country jump from 53 to 1,160. It is at this point that searches for items and themes related to Covid-19 basically go viral. "When will I be vaccinated" is the most common question on the internet in April, according to Google: it grows 2,250%. The same concern is reflected in the Simplex Radar. From February to March, there is a 226% growth in the search for N95 masks.

Since November, with the approach of the Christmas and New Year's Eve parties, Covid and Influenza tests have gained relevance. In that month, both items suffer a rise of 4,550%. In December, the increase reaches 10,600%! In the last month of the year, in addition to the fact that cases of infected people almost double - from 27,000 per day at the beginning to more than 50,000 at the end - the demand for these tests reflects the expectation for family and friend reunions. It also indicates the desire to travel. According to Google, there is a 600% increase in global searches for information on "border restrictions" and a 300% increase for "international travel" by the end of the year.

Lifestyle

The pandemic also impacts lifestyle-related searches. Google indicates a 150% increase in online searches for "near me with outdoor tables".

After more than a year cloistered in 2020, love shows its face in 2021. The Simplex Radar points out, in January 2021, the search for "wedding or engagement rings", which grows 105% compared to a year earlier. On Google, worldwide searches for "micro wedding" are double what they were in 2020.  

Who emerges with strength in internet searches, especially among paulistanos and cariocas, is beach tennis. With an increase of 341% from March to April, it is probably linked to the fact that the sport allows a greater distance between players on outdoor sand courts.

With the arrival of winter, and the intense cold - data from the National Institute of Meteorology indicate that Rio records in 2021 the winter with more days with an average temperature below 20 degrees in the last decade - searches for second skin (a type of thin sweater to put under woolen knitwear), rise 244% in May compared to April. And in July, it's "thermal clothing" that's unashamedly on the rise, up 1,704% on the previous month.

The economic crisis is also present in 2021. The IGP-M shows annual inflation of 17.78% in August. In parallel, the expression "Stock Market" grows 169% in the month, compared to the same period of the previous year. The Google report points to a 60% global growth in the expression "how to invest", proving the same concern of people with the protection of their assets.

In short: if 2020, before the debut of Covid-19, can be characterized as a watershed, 2021 deserves to be named as the "year of resilience". We tied the knot, we jumped small, we took a deep breath, we swam in a rough sea. May 2022 be more generous!

iPhone and antigen tests top searches this early Black Friday 2021

Simplex Radar identifies first movements of Esquenta Black Friday in the second year of the pandemic; according to Google Trends, the term "Black Friday" represented, last week, 21% of the peak of 2020 searches; already, the search for "Esquenta Black Friday" is 85% higher

São Paulo, November 9, 2021 - iPhone, tires, wholesale beverages, antigen test and office chair are the top search terms among the 6 million e-commerce pages monitored by Radar Simplex in the week between October 31 and November 6 - the first of the official Black Friday season, also identified as "Black Friday Warm-Up".

Noteworthy is the 1,600 or so searches for Apple's iPhone phone in its various forms during the week. "In practice, the total number of clicks on terms related to specific devices and the iPhone brand was close to ten times higher than the clicks on the term 'cell phones on sale'. This gives the dimension of the strength of the brand ", comments João Lee, founding partner of Simplex, a startup specializing in technology to increase traffic and sales conversion for e-commerces, and who created the Simplex Radar.

Consumers and COP 26

Among the terms on the rise, another surprise is the expression "net zero", which refers to products whose carbon footprint is neutral - just on the eve of the 26th United Nations Climate Change Conference (COP 26) in Glasgow, Scotland. "It's as if the consumer is indirectly engaging in the defense of the planet," Lee speculates.

Already, the greater demand for the antigen test for Covid-19 makes perfect sense. "There is a pent-up demand for activities with many people, such as parties, concerts and soccer matches, at this stage of the pandemic when much of the population is vaccinated and contact restrictions are easing," says Lee.

Google Trends

Google Trends for the week of October 31 to November 6 is still 21% away from the peak of searches for the term Black Friday, which occurred at the height of the e-commerce promotion in November 2020. E-commerce, therefore, has to go another 79% further to reach the same movement recorded at the height of last year's Black Friday. "It is curious, however, that the term 'Black Friday heat' today registers 185 points, which is 85% higher than its peak recorded last year." For Lee, this indicates that retailers have adopted the term to try to anticipate Black Friday sales, avoiding the incredible concentrations of flows in the days close to November 26. "It's an important learning from online retailers, as it avoids such overloaded websites on November 26 and the consequent loss of sales - either due to slowdowns or websites being down," Lee summarizes.