BTS, the K-Pop phenomenon, is the champion of online searches monitored by Simplex Radar in April.
In its new version, the Simplex Radar started to identify searches in 15 categories, among them we have articles from the fashion world
São Paulo, May 16, 2022 - Since it was created in 2013, the South Korean group BTS has gathered a legion of fans. On TikTok alone, it has more than 45 million followers worldwide. In Brazil, it is no different, as detected by Radar Simplex. Online searches for the group's name grew by 6.644,7% in April this year compared to the same month last year.
One explanation for this exponential growth is related to the news that broke during the month: the seven members of the group are likely to join the army and stay off stage for 18 months. South Korean law provides that men aged between 18 and 28 must serve in the armed forces for about two years.. "This information certainly generated curiosity and anxiety in Brazilian fans, being the probable cause for the great increase in searches related to the group, "says João Lee, founding partner of Simplex.
World fashion
Another research theme that emerged strongly among Brazilians on the internet and detected by Radar Simplex is related to the world of fashion. fashion. More precisely by the pants wide legpants, the big fashion trend. The model is a middle ground between pantaloons and straight jeans, allowing comfort and versatility to the look of consumers. Research on the style style of the time register an increase of 3,022.5% in April this year compared to the same period in 2021.
"And the growing demand for women's items also indicates that Brazilian consumers have already started their research on what to give as a gift on Mother's Day," says the entrepreneur. In third and fourth place in the April Simplex Radar ranking are women's backpacks and All Star high heels, with growth of 1,785.1% and 1,652.7% in the last year, respectively.
Simplex Radar in its new version
Lee calls attention to the new Simplex Radar, "it's a version 2.0", he jokes. Launched in 2020, the Simplex Radar uses artificial intelligence tosa artificial intelligence to capture trends in online searches on more than 1 million landing pages and had been constantly improved to identify what most interested consumers in Brazilian retail. And, as of this month, with yet another update, the total of monitored segments online has expanded to 15. Among them, electronics, pets and food. The monitoring covers all the main market places and e-commerces in the market.
In its new version, the Simplex Radar now uses a keyword search tool, enhancing the massive monitoring of data. And, in addition to the results obtained, there is also the curation of Simplex experts on the information collected.
Check below the ten topics that grew the most in the online environment in the month of April 2022: