The month of Carnival was marked by a search for alcoholic beverages and home furnishings
February's Simplex Radar also shows increased demand for men's accessories
São Paulo, March 2022 - Carnival and alcoholic beverages are closely associated. What was empirical knowledge was proven in the monitoring of consumer searches on the internet in February. Radar Simplex - a platform that uses artificial intelligence to capture trends in online searches carried out on more than 2 million landing pages of large national e-commerces and the main search engines in the market - indicated the term "alcoholic beverages" as the growth champion in February, with a 46% increase in clicks compared to January.
"This makes sense, especially in this year 2022, marked by the return of Carnival parties at a time of improvement in pandemic statistics", comments João Lee, founding partner of Simplex. "The party 'live and in color', on the streets and in the blocks, alongside travel during the holiday, was a trigger for a demand dammed up since last year to manifest itself strongly", he points out. "Even if the traditional parades of the samba schools, for the most part, have been postponed to April, due to restrictions on Covid-19", he adds.
"Fetal sexing", a type of examination to know the sex of babies intrauterine has also taken off. "The growth of this item can be linked to this new tradition and the return of parties and gatherings," Lee believes. "Tea-party" events, where parents and friends organize parties for moms to find out the sex of the baby, have become a tradition among pregnant women, which may have led to greater demand.
And one trend that has continued for two years, also recorded in the Simplex Radar monitoring in February, is the constant search for a more welcoming home environment. This is the result of the greater importance that home, sweet home, has assumed over 24 months of pandemic. In February, the survey once again pointed to high online searches for items such as closets, sofas, dining tables and dressers.
Check below the ten items that grew the most in the online environment in important Brazilian e-commerces in February.
- Alcoholic beverages
- Fetal sexing
- Men's wallet
- Closet
- Sofa
- Men's chain
- Carnival games
- iPhone XR
- Dining table
- Dresser