Category: Radar

July online searches are marked by cold weather and items for Father's Day

July's Simplex Radar brings thermal clothing, second skin and men's watches to the top of its ranking. The Citizen Calculator service surprises and indicates that Brazilians want to better understand the impacts of inflation on their lives.

São Paulo, August 18, 2021 - It arrived without ceremony: a dry polar air mass caused snow and frost in the South and led states in the Southeast of the country to record temperatures well below average. The phenomenon not only changed the portrait of several cities in Brazil with landscapes covered by ice and the wave of solidarity that sought to warm those who had nowhere to shelter, but also changed online searches in Brazil.

The terms "thermal clothing" and "second skin" were the fastest growing searches between June and July on the Simplex Radar - a platform that uses artificial intelligence to capture trends in online searches carried out on almost 6 million landing pages of large national e-commerces and in the main search engines in the market. Thermal clothing registered a growth of 111% over the previous month, while second skin showed an increase of 53% among the searches monitored by the Simplex platform that month.

"The record cold in several states has caused people to look more for thermal clothing and second skin. Which is perfectly normal and has already happened last year. The previous searches for Father's Day came up with a mix of men's watches and bracelets and also furniture, reflecting, perhaps, the need to re-equip and improve the home after so many months of circulation restrictions in a persistent pandemic situation ", says João Lee, founding partner of Simplex.

In the wake of Father's Day, the men's watch item ranked third in the share of total searches monitored. Two curiosities of the July Simplex Radar stand out. With the rise in inflation, in the fifth position of the ranking, there was for the first time a great demand for the Calculadora do Cidadão, a service of the Central Bank that records the value of inflation by applying the TR, savings, Selic or CDI index, for the Brazilian to better understand the variation of prices in the periods determined by him.

On the other hand, wine resale now appears in seventh position, while in July last year, the wholesale alcoholic beverages item appeared in first place in the survey. Possibly the variation shows that consumers have already refined their searches, looking for more specific items.

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in July.

1° thermal clothing
2° second skin
3° men's watch
4° sofa
5° citizen's calculator
6° pregnancy test
7° wine retailer
8° table
9° armchair
10° men's bracelet

June was a record month for online searches for social responsibility and net zero programs

Simplex Radar of June registers an intense and unprecedented search for topics of interest to the community on the Internet in Brazil; engagement rings are also highlights in the month, after 16 months of pandemic

São Paulo, July 13, 2021 - June is a watershed in relation to Brazilian consumer behavior on the internet. If more than a year ago items such as office chair, mask, tire and bicycle were the online search champions in Brazil, last month indicated an unprecedented trend in Radar Simplex - a platform that uses artificial intelligence to capture trends in online searches carried out on more than 2 million landing pages of large national e-commerces and in the main search engines in the market. Surprisingly, issues of collective interest gained momentum for the first time and reached the top and fourth positions of its ranking. "Social responsibility" is in first place among the most searched terms - with close to 6% of total clicks - followed, in fourth position, by "net zero".

"Social responsibility and corporate and government commitments to greenhouse gas emissions have become of great interest," says João Lee, founding partner of Simplex. "It is likely that the subject was already latent. However, it has suddenly gained a revealing relevance," he says. "We welcome the fact that Brazilians are using the internet not only to solve their immediate and practical problems, such as supplying their homes, but to learn about macro issues that affect their well-being today and in the future, as well as that of society as a whole," he adds. For Lee, the phenomenon may be related to the approaching elections and the themes that will surely be explored in the next national ballot.

Other items that have never made the top ten list since the Simplex Radar was created in November 2020 are now gaining prominence. Among them, terms similar or related to the wholesale of alcoholic beverages, fish and seafood and closet. But one product that catches the eye is "engagement ring", in sixth position. "We are not talking about jewelry, generically, but a specific accessory that indicates the intention of a long-term commitment. The curious thing is that the item gained relevance not in May, which is regarded as the month of brides, but in the subsequent month ", stresses. One of the hypotheses raised by the businessman is that many weddings were postponed during the pandemic. And, after so many months of restrictions, many couples started looking for the product to get engaged and / or married, perhaps, with an eye on the intensification of vaccination campaigns.

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in June.

1. the term Social Responsibility (and similar)
2. the term Wholesale of Alcoholic Beverages (and their similar products)
3. Fish and Seafood
4. Net zero
5. Closet
6. Engagement ring
7. Bicycle
8. Margarine
9. iphone 8 plus
10. terms referring to subscription to financial market news

The arrival of the cold weather impacts Internet searches

Second skin T-shirts and beach sneakers are on the rise, alongside traditional N95 masks and tires; Simplex Radar shows 1,155% increase in demand for Playstation 5

São Paulo, June 17, 2021 - Whether due to the shortage of chips in the electronics market, or for any other reason, the fact is that the Playstation 5 proved to be a difficult item to acquire in the Brazilian market in May. There was an increase of 1,155% in internet searches for PS5 throughout the month. In a single e-commerce, the game console surpassed the house of more than 18 thousand searches. It was the largest increase in searches among all categories monitored by Radar Simplex, a platform that uses artificial intelligence to capture trends in online searches carried out on 2 million landing pages of large national e-commerces.

In May, N95 masks remained among the top click positions, a place it has held since January. The product registered a 61% growth from its March peak and 33% more than in April. Following masks are tires, which have also been among the top searches since the beginning of 2021.

Winter is coming

The mantra "Winter is coming!", from the Game of Thrones series, seems to translate well part of the seasonal behavior of the Brazilian online consumer. With the drop in temperatures in the country, searches for "second skin", a T-shirt worn under shirts and blouses grew, indicating an increase in searches by 244% compared to April. The item has registered higher demand in May, with annual peaks of searches in that month. Another item, who knew?, has proven to be another seasonal champion in May: beach sneakers. Despite the cooler temperatures, in 2021, the product registered a 341% increase over April clicks; as well as, in 2020, it suffered a 706% increase over April. "Paulistanos and Cariocas are more adept at this sport because it allows greater distance between players on sand courts, which have proliferated in large cities. This trend has even been the subject of press reports," he explains.

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces.

1. PS5 (Playstation 5)
2. Office Chair
3. Mask
4. Alliance
5. Covid test
6. Tire
7. Second skin
8. Desk
9. Jewelry
10. DNA testing

Pandemic-related products and services attract fewer searches on the Brazilian internet

After months in which hand sanitizer, masks and Covid-19 diagnostic tests had a large share of online searches, in April internet users focused their attention on office chairs and bicycles.

São Paulo, May 10, 2021 - The monitoring of searches made by Brazilians on the internet reveals a divorce between the peak of the pandemic and the demand for items and services related to it. This is what Radar Simplex reveals, a platform that uses artificial intelligence to capture trends in online searches carried out on about 2 million landing pages of large national e-commerces.

"We were surprised that searches for tests to diagnose the disease have fallen to 4.5% of what they were a year ago. Similarly, N95 masks, a hot item in March when they registered close to 46,000 searches in monitored e-commerces the month before last, plummeted to less than half that total in April."

John Lee

João Lee, founding partner of Simplex, a São Paulo-based start-up dedicated to increasing online traffic and sales conversion for major brands, points out. He stresses that April 2021 was the month in which the highest lethality of the pandemic was recorded so far, and which took the lives of 82,401 Brazilians. For the businessman, this dichotomy may indicate that Brazilians have reached a state of exhaustion with the topic.

Covid-19 notwithstanding, the searches that stood out the most in April were office chairs (a product that was already the search champion last March) and which now accounts for more than 10% of total searches in the furniture and decorative objects category. Another that leads online searches is the bicycle, for which demand is now ten times higher than a year ago and for which searches have been increasing consistently in recent months. Today, internet searches for the leisure and transportation medium are 5.4 times higher than a year ago. Lee points out that while these searches do not necessarily translate into e-commerce sales, they do indicate consumer desire to purchase the item.

Check out the ten searches that have grown the most in the last 30 days by Radar Simplex

1. Office Chair
2. Bicycle
3. Closet
4. Desk
5. Sofa bed
6. Beach tennis
7. Cell phone (various brands)
8. Tire
9. Bedside table
10. Punch bag

Home office products attract up to 20 times more online searches, reveals Radar Simplex

São Paulo, April 13, 2021 - Searches for products on the Brazilian internet revealed some surprises in March: the demand for notebooks, for example, was almost 20 times higher last month compared to the same month in 2020. This is what Radar Simplex found, a platform that uses artificial intelligence to capture trends in online searches carried out on 3 million landing pages of large national e-commerces. Although these searches do not necessarily translate into sales, they indicate the consumer's desire to purchase the item, at a time when social isolation is increasing - with capitals such as Rio de Janeiro and São Paulo anticipating a week of holidays - and adherence to the home office is expanding.

Another product that has exploded in online searches in the last twelve months is N95 masks, used to prevent Covid-19. In March 2020, at the beginning of the pandemic, its use was still incipient. Since then, its searches have multiplied tenfold and the item leads the total clicks of the Simplex Radar. Bicycles, in their most varied nomenclatures, also registered a growth in demand in the order of 8.2 times. In the case of tires, searches more than tripled in the same interval. And similarly, the "chair", an item of premium office furniture, attracted 4.3 times more online searches. When the term used was "office chairs" in its generic form, the growth in searches was around 2.7 times.

New paradigms

"The pandemic has changed the paradigm of shopping, since most of it has migrated to online platforms. And it has also transformed some consumption habits", explains João Lee, founding partner of Simplex, a start-up based in São Paulo, which is dedicated to increasing online traffic and converting sales for major brands. He cites the importance that furniture more suitable for the home office has come to have - such as office chairs, including the top of the line, such as the president chairs.

"I also believe that the increased online popularity of items such as bicycles and tires has to do with consumers' desire to find alternative ways to get around to avoid public transportation," he ventures. According to Lee, all of these products have been showing a consistent increase in online searches for several months. "But now that we are a year into the pandemic, we can better see the contrast between pre- and post-pandemic online search habits," he says.

Check below the ten most sought after items in March in the online environment in important Brazilian e-commerces.

1. N9 mask
2. tire
3. office chair
4. notebook
5. hair loss product
6. bicycle (various nomenclatures and brands)
7. online marketplace
8. sofa
9. dining table
10. chairperson

Even with the pandemic, travel and leisure items lead the internet clicks

São Paulo, March 8, 2021 - Tires of the most varied types, face protection masks, camping tents, office chairs and skates were some of the search champions on the Brazilian internet in January this year. The survey is by Radar Simplex, a platform that uses artificial intelligence to capture the trends indicated by online searches, from 3 million landing pages of large national e-commerces.

The volume of clicks on tires grew by 85% in January compared to the same month last year. The demand for the item reached a peak of 85 thousand clicks. Office chairs showed a 66% growth in clicks in the same period, while the demand for skates fluctuated positively, with an increase of 8%.

"The data shows that January concentrates many searches for travel and leisure-related items, such as tires and camping tents, a trend also presented in the same month last year, before the pandemic," analyzes João Lee, founder of Simplex, a start-up based in São Paulo, specializing in technology to increase traffic and sales conversion of e-commerces in several countries around the world.

Reflections of the pandemic persist

According to Lee, in the case of camping tents, despite being one of the top clicked items in January 2021, there was an 80% reduction in click volume compared to the same month last year. "No doubt this could be a result affected by the pandemic, as many people have postponed plans to go camping until things get better," he says.

The pandemic is also present through the mask item, a symbolic accessory of the days we live in, but which nevertheless came in second place, behind tires. However, it is not possible to compare the increase in demand for masks between January 2020 and 2021, as the pandemic was not yet a national concern a year ago.

"New in January this year were office chairs at the top of the list, something that also happened throughout 2020 and was unthinkable in previous years, reflecting, no doubt, the new needs imposed by the spread of the home office across the country," says Lee.

Simplex Radar: The ten most searched items in January on the internet in important Brazilian e-commerces

1. Tire
2. Mask
3. Office Chair
4. Motorola Moto g9 Plus
5. Monixidil Kirkland
6. Furniture
7. Dining table
8. Camping
9. Skates
10. Stand up Paddle

Radar Simplex identifies the objects of consumer desire in the year of the pandemic

Top internet searches tell the atypical story of a beleaguered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters

São Paulo, December 16, 2020 - Yoga mats, punching bags and hamsters - products that have never been on the podium of web search champions - debuted in the top positions of the Brazilian internet this year due to the restrictions imposed by the mandatory confinement in most of the country's cities. This is what Radar Simplex found, a platform that uses artificial intelligence to capture these trends indicated by online searches.

"For an atypical year, it is natural that web searches are also atypical", comments João Lee founder of Simplex, a start-up specialized in technology to increase traffic and sales conversion of e-commerces. According to him, when analyzing the main items sought by Brazilian consumers since January, the impact of the pandemic on their habits is clear. "The footprints left on the internet in 2020 prove that, in fact, Brazilians embarked on new paths, carved by the dreams and frustrations imposed by social isolation and the restrictions of a life limited to the space of their home", he summarizes.

Check below the main search highs in the last twelve months captured by Simplex Radar.

January and February - closets and stand up paddle
In a pre-pandemic moment, the closet is the ideal item for those who want to start the year well with the resolution to organize the mess. Demand for the item is 240% higher than the average of the previous 12 months. Ahead of the vacation season, stand up paddle is also on the radar, with searches 79% above the monthly average.

March - delivery and supermarket
Searches for delivery, supermarket and online shopping increase by 400% at the outbreak of the pandemic compared to previous months. Protective masks register their first appearances (49% above average), as well as alcohol (923%).

April - office chair, yoga mat and Easter egg
With many cities adhering to lockdown and companies to home office, demand targets office chairs, chocolates (650%). Yoga mats (240%) and skipping ropes (230%) gain relevance.

May - 4-burner stove, office chairs and dog
Demand for 4-burner stoves is growing among those who start cooking at home (81%). The search for office chairs (52%), tables (32%) and desks (100%) in their various formats is intensifying. Consumers are also dreaming of dogs (100%).

June - punching bags
Confined, Brazilians are forced to spend their energy in restricted spaces. And they hunt the web for items like punching bags (115%).

July - TVs
With no leisure options in the middle of winter, TVs become the main object of desire (124%).

August - protective masks and hamsters
Now mandatory in public spaces, the demand for protective masks is booming (up 246%). With the enclosed more realistic about the limitations of their space, hamsters are the pets of the moment (250%).

September - prices, rice and soya oil
The sharp - and sudden - rise in food prices in the month has consumers scouring the web for better prices (200%), particularly those for rice (870%) and soya oil (430%).

October - the return of stand up paddle
The craving for outdoor sports and the dream of future vacations lead consumers to once again visit stand up paddle offers (79%).

November - Playstation 5 and tires
The Playstation 5 is the absolute leader in searches in the month of Black Friday. Searches for the games console in the weeks of the biggest season of promotions of the year were six times more numerous than those that happen in normal periods. Tires also attracted more searches (60%) than at other times, as Brazilians gradually return to traditional work and avoid using public transport.

December * - masks and tenders
With the pandemic rebounding, masks are taking the lead in internet searches, as are tires. With an eye on Christmas preparations, consumers investigate the price of tenders (700% compared to early December 2019).

On the eve of Black Friday, internet searches turn to traditional mobile phones, TVs and fridges

Pets and furniture for home comfort are also top hits; Covid-19 protective masks and tires are other search champions

São Paulo, November 26, 2020 - After consumers spent the last few weeks scouring the internet for discounts on alcoholic beverages, in the week between November 18 and 24, on the eve of Black Friday, the main date for e-commerce promotions, behavior changed: the traditional darlings of Black Friday - popular cell phones, televisions and washing machines and refrigerators - returned to lead product searches.

Among the main products, there are also furniture, Covid-19 protection masks, tires, equipment for reading digital books and dogs of the most varied breeds. This is what Radar Simplex found, a platform that uses artificial intelligence to capture consumer trends from the main searches carried out on the Brazilian internet on one million landing pages in six of the largest e-commerces in the country.

In the week that began on November 18 and ended on Tuesday, November 24, the main expressions used in millions of searches by internet users (and which serve as subsidies for six of the largest e-commerces, covering supermarkets, decoration and pet stores), indicate that Brazilians want to take advantage of this Black Friday promotions to buy video game consoles, children's bicycles, as well as furniture of all kinds - sofas, tables and beds.

"In this final stretch of pre-Black Friday promotions, traditional products have returned," says João Lee, founder of Simplex, a start-up specializing in technology to increase traffic and sales conversion of e-commerces. He draws attention, however, to typical Christmas products such as video game consoles, children's bicycles and Christmas tree.

According to Lee, the 2020 edition of Black Friday bears the mark of the pandemic. For him, consumers have realized that the pandemic and social distancing are here to stay, at least for a few more months. And until this phase is over, they want to invest more of their comfort. "That means growth in e-book readers, furniture - particularly sofas and dressers - as well as fryers that make it easier to prepare food at home. Typically, the Covid-19 mask is another top search item, as are pets, which are great companions to ease social isolation." Also, the search for tires may be indicating that consumers are looking for alternatives to public transport.

A surprise is due to the search for the expression "blak flayd", which is the term Black Friday "abrasileirado". "Retailers need to understand that they cannot assume that every Brazilian knows how to write a term in English. By adopting a foreign stance, it loses sales from searches made with the popular spelling," points out the e-commerce expert.

Black Friday 2020 explodes searches for exotic products, reveals Radar Simplex

Top internet searches tell the atypical story of a beleaguered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters

São Paulo, November 16, 2020 - The Black Friday pandemic promises surprises. Unlike other years, when the top searches for promotions targeted cell phones or appliances, in these weeks leading up to the main day of e-commerce liquidations, Brazilians are scouring the internet for alcoholic beverages, furniture that guarantees comfort at home - whether in the bedroom, living room or home office - small pets that are easy to care for, as well as products that allow them an alternative to public transportation. This is what Radar Simplex found, a platform that uses artificial intelligence to capture consumer trends from the main searches carried out on the Brazilian internet on one million landing pages in six of the largest e-commerces in the country.

In the week beginning November 9, the main expressions used in millions of searches by Internet users (and which serve as subsidies for six of the largest e-commerces, including supermarkets, decoration and pet stores), confirm that Brazilians want to take advantage of Black Friday promotions to buy alcoholic beverages such as whiskey and gin, box-type double beds, tables of all types (4, 6 and 8 seats, round or square, rustic or with saarinen base), as well as small pets, mini motorcycles, scooters, bicycles and tires for their cars.

"Searches for these products outpace searches for mobile, which for years has been the sales champion of previous Black Fridays," says João Lee, founder of Simplex, a start-up specializing in technology to increase e-commerce traffic and sales conversion.

According to Lee, consumers have realized that the pandemic and social distancing are here to stay for at least a few more months. And, until this phase is over, they want to invest more of their comfort. "This means exponential growth in searches for dining tables, trestles to support countertops, appliances for the home, ergonomic chairs, computers and screens for work and the like to adapt the space at home to the home office. We also see a great demand for mirrors and Covid-19 protective masks".

One surprise is the search for unusual pets. Searches for mini-rabbits skyrocket on the internet exponentially, which perhaps indicates a consumer in search of company in these times of social isolation. Another factor that draws attention is the Brazilian predilection for whiskey, a drink that becomes increasingly popular on Black Fridays. This week, the demand for this drink surpasses that of cell phones such as iPhone and Samsung Galaxy (the most searched on the last Black Fridays).