Black Friday 2020 explodes searches for exotic products, reveals Radar Simplex
Top internet searches tell the atypical story of a beleaguered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters
São Paulo, November 16, 2020 - The Black Friday pandemic promises surprises. Unlike other years, when the top searches for promotions targeted cell phones or appliances, in these weeks leading up to the main day of e-commerce liquidations, Brazilians are scouring the internet for alcoholic beverages, furniture that guarantees comfort at home - whether in the bedroom, living room or home office - small pets that are easy to care for, as well as products that allow them an alternative to public transportation. This is what Radar Simplex found, a platform that uses artificial intelligence to capture consumer trends from the main searches carried out on the Brazilian internet on one million landing pages in six of the largest e-commerces in the country.
In the week beginning November 9, the main expressions used in millions of searches by Internet users (and which serve as subsidies for six of the largest e-commerces, including supermarkets, decoration and pet stores), confirm that Brazilians want to take advantage of Black Friday promotions to buy alcoholic beverages such as whiskey and gin, box-type double beds, tables of all types (4, 6 and 8 seats, round or square, rustic or with saarinen base), as well as small pets, mini motorcycles, scooters, bicycles and tires for their cars.
"Searches for these products outpace searches for mobile, which for years has been the sales champion of previous Black Fridays," says João Lee, founder of Simplex, a start-up specializing in technology to increase e-commerce traffic and sales conversion.
According to Lee, consumers have realized that the pandemic and social distancing are here to stay for at least a few more months. And, until this phase is over, they want to invest more of their comfort. "This means exponential growth in searches for dining tables, trestles to support countertops, appliances for the home, ergonomic chairs, computers and screens for work and the like to adapt the space at home to the home office. We also see a great demand for mirrors and Covid-19 protective masks".
One surprise is the search for unusual pets. Searches for mini-rabbits skyrocket on the internet exponentially, which perhaps indicates a consumer in search of company in these times of social isolation. Another factor that draws attention is the Brazilian predilection for whiskey, a drink that becomes increasingly popular on Black Fridays. This week, the demand for this drink surpasses that of cell phones such as iPhone and Samsung Galaxy (the most searched on the last Black Fridays).