June was a record month for online searches for social responsibility and net zero programs

Simplex Radar of June registers an intense and unprecedented search for topics of interest to the community on the Internet in Brazil; engagement rings are also highlights in the month, after 16 months of pandemic

São Paulo, July 13, 2021 - June is a watershed in relation to Brazilian consumer behavior on the internet. If more than a year ago items such as office chair, mask, tire and bicycle were the online search champions in Brazil, last month indicated an unprecedented trend in Radar Simplex - a platform that uses artificial intelligence to capture trends in online searches carried out on more than 2 million landing pages of large national e-commerces and in the main search engines in the market. Surprisingly, issues of collective interest gained momentum for the first time and reached the top and fourth positions of its ranking. "Social responsibility" is in first place among the most searched terms - with close to 6% of total clicks - followed, in fourth position, by "net zero".

"Social responsibility and corporate and government commitments to greenhouse gas emissions have become of great interest," says João Lee, founding partner of Simplex. "It is likely that the subject was already latent. However, it has suddenly gained a revealing relevance," he says. "We welcome the fact that Brazilians are using the internet not only to solve their immediate and practical problems, such as supplying their homes, but to learn about macro issues that affect their well-being today and in the future, as well as that of society as a whole," he adds. For Lee, the phenomenon may be related to the approaching elections and the themes that will surely be explored in the next national ballot.

Other items that have never made the top ten list since the Simplex Radar was created in November 2020 are now gaining prominence. Among them, terms similar or related to the wholesale of alcoholic beverages, fish and seafood and closet. But one product that catches the eye is "engagement ring", in sixth position. "We are not talking about jewelry, generically, but a specific accessory that indicates the intention of a long-term commitment. The curious thing is that the item gained relevance not in May, which is regarded as the month of brides, but in the subsequent month ", stresses. One of the hypotheses raised by the businessman is that many weddings were postponed during the pandemic. And, after so many months of restrictions, many couples started looking for the product to get engaged and / or married, perhaps, with an eye on the intensification of vaccination campaigns.

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in June.

1. the term Social Responsibility (and similar)
2. the term Wholesale of Alcoholic Beverages (and their similar products)
3. Fish and Seafood
4. Net zero
5. Closet
6. Engagement ring
7. Bicycle
8. Margarine
9. iphone 8 plus
10. terms referring to subscription to financial market news