Even with the pandemic, travel and leisure items lead the internet clicks

São Paulo, March 8, 2021 - Tires of the most varied types, face protection masks, camping tents, office chairs and skates were some of the search champions on the Brazilian internet in January this year. The survey is by Radar Simplex, a platform that uses artificial intelligence to capture the trends indicated by online searches, from 3 million landing pages of large national e-commerces.

The volume of clicks on tires grew by 85% in January compared to the same month last year. The demand for the item reached a peak of 85 thousand clicks. Office chairs showed a 66% growth in clicks in the same period, while the demand for skates fluctuated positively, with an increase of 8%.

"The data shows that January concentrates many searches for travel and leisure-related items, such as tires and camping tents, a trend also presented in the same month last year, before the pandemic," analyzes João Lee, founder of Simplex, a start-up based in São Paulo, specializing in technology to increase traffic and sales conversion of e-commerces in several countries around the world.

Reflections of the pandemic persist

According to Lee, in the case of camping tents, despite being one of the top clicked items in January 2021, there was an 80% reduction in click volume compared to the same month last year. "No doubt this could be a result affected by the pandemic, as many people have postponed plans to go camping until things get better," he says.

The pandemic is also present through the mask item, a symbolic accessory of the days we live in, but which nevertheless came in second place, behind tires. However, it is not possible to compare the increase in demand for masks between January 2020 and 2021, as the pandemic was not yet a national concern a year ago.

"New in January this year were office chairs at the top of the list, something that also happened throughout 2020 and was unthinkable in previous years, reflecting, no doubt, the new needs imposed by the spread of the home office across the country," says Lee.

Simplex Radar: The ten most searched items in January on the internet in important Brazilian e-commerces

1. Tire
2. Mask
3. Office Chair
4. Motorola Moto g9 Plus
5. Monixidil Kirkland
6. Furniture
7. Dining table
8. Camping
9. Skates
10. Stand up Paddle