Survey conducted by startup Simplex also highlights high demand for chocolates and travel 

São Paulo, May 2023. Presented in Italy, Fiat's new doorless electric minicar, called Topolino in Europe, has not yet arrived in Brazil but is already moving the automotive market. The brand's novelty, openly inspired by the first generation of the Fiat 500 of the 1930s, boosted the demand of Brazilians on the Internet for the electric Cinquecento, marketed in the country since 2021. This is what the May edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. The electrified version of the Cinquecento, which belongs to the new generation of the brand's iconic line, reached the vice-leadership of the ten most desired items of the last month, with an increase of 1,750% compared to April.

The growth comes in the wake of a global trend towards the electrification of land transportation. According to the International Energy Agency (IEA), the sale of electric vehicles in 2023 is expected to reach the mark of almost one in five cars sold worldwide. In Brazil, the technology is gradually gaining strength, amid discussions on tax incentives for electric vehicles. 

"The announcement of a new electric model abroad has mobilized our market and shows that Brazilians are increasingly informed about this trend. It reflects the increased consumer interest in new technologies and more sustainable mobility," says João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the Internet. 

Mother's Day and the vacation season also drove retailers 

At the top of the Simplex Radar ranking, the search champion was "chocolate", showing growth of 1,810% compared to April, the month of Easter. According to João, the evolution may be the result of the race for gifts for Mother's Day. 

With an eye on June/July vacations and holidays, consumers are also already securing their destination. In third place, the term "travel" appears with an increase of 1,027% in the volume of clicks compared to April. 

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in May and their respective growth compared to April:

1 - Chocolate (+1.810%)

2 - Fiat 500 (+1,750%)

3 - Travel (+1.027%)

4 - PC (+675%)

5 - Whey (+455%)

6 - Smartphone (+447%)

7 - SSD (+397%)

8 - TV (+396%)

9 - Frost free refrigerator (+355%)

10 - Baby stroller (+352%)