Survey conducted by startup Simplex also highlights high demand for smartphones, dogs and sneakers

São Paulo, May 2023 -

In the land of soccer, the countdown to the Women's World Cup, which will take place in July, and the South American U-17 Championship, of which Brazil became champion, heated up the search for Brazil shirts on the Internet. This is what the April edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The yellow is at the top of the six most desired items of the month by Brazilians, with a growth of 147.5% compared to March. 

"We had CBF's announcement of the new uniform models for the women's team, in partnership with Nike, and Brazilians usually prepare for events like the World Cup with great enthusiasm and expectation. And, of course, we won the South American U-17 Championship, beating Argentina", highlights João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

The executive also highlights the importance of the Pelé factor in increasing demand for the shirt. The sportsman, who died in December 2022, continues to be revered as a great soccer icon by Brazilians. "At the end of March, we had the friendly match of the Brazilian national team against Morocco, with the name Pelé's name appearing on the bottom of the players' shirts. This also stimulated the high demand for the item as a way of honoring people to his figure," adds João.

Search champions, smartphones follow in second place on the Radar, with a 39.9% increase in click volume compared to March.

Check below the complete ranking with the six items that most aroused the interest of Brazilians in April and their respective growth compared to March:

1 - Brazil shirt (+147.5%)

2 - Smartphone (+39.9%)

3 - Dog (+19.7%)

4 - Tennis (+14.3%)

5 - Bluetooth headset (+5.8%)

6 - Baby Reborn (+3.7%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live