Estimated reading time: 9 minutes By João LeeCEO of Simplex The countdown has begun. As of July 1st, Google Analytics Universal will be discontinued, replaced definitively by Google Analytics 4 (GA4). Since the launch of the new version in October 2020, some companies have started to
A survey carried out by the startup Simplex in the retail trade also highlights an increase in Brazilian interest in astigmatism, due to Violet June São Paulo, July 2023. In the month of the implementation of the government's measure to encourage the purchase of popular cars, two vehicle models appeared in the ranking of the most popular.
A survey carried out by startup Simplex also highlights an increase in demand for chocolates and travel São Paulo, May 2023. Presented in Italy, Fiat's new doorless electric minicar, dubbed Topolino in Europe, hasn't even arrived in Brazil yet but is already stirring up the automotive market. The brand's novelty, openly
A survey carried out by startup Simplex also highlights an increase in demand for smartphones, dogs and sneakers São Paulo, May 2023 - In the land of soccer, the countdown is on to the Women's World Cup, which will take place in July, and the South American Under-17 Championship, which Brazil won,
A survey carried out by startup Simplex also highlights growth in searches for wallpaper, PlayStation consoles and gamer chairs in large retailers in the month of March São Paulo, April 2023 - On the rise in the supplement market, creatine is the item most sought after by Brazilians who
Stars of Black Friday, consumer electronics saw an increase in searches in the second week of November, according to Radar Simplex. São Paulo, November 11, 2022 - The best sellers on Black Friday, consumer electronics saw a significant increase in searches carried out by consumers in the second week of November,
Electronics top the list of the ten products most sought after by consumers, combined with the term 'Black Friday,' in the first week of November. Decorations, sofas and books make up the rest of the items on the list, according to Radar Simplex. São Paulo, November 4, 2022 - Electronics are, without a doubt, the
Travel, airline tickets, perfumes, sofas, drinks, make-up, books and even tattoos are among the many items that in October showed a high rate of searches by consumers combined with the term 'Black Friday'. São Paulo, October 28, 2022 - Black Friday isn't just about electronics. Although
The profile of searches carried out in the first half of October indicates that consumers are already starting to look for products related to the term 'Black Friday'. According to a specialist, the trend indicates that people have been monitoring prices since the beginning of October. Electronics lead the searches. São Paulo, October 20, 2022 -
Cell phones, video games and subscriptions to streaming channels lead searches in the month; E-commerces need to guarantee the best positions on search engines for their best sellers now, with an eye on Black-Friday, says expert São Paulo, September 27, 2022 - Two months away from Black-Friday 2022,