Unlike Black Friday, searches for the term Cyber Monday have no relevance in Brazil Despite the significant adherence of Brazilians to Black Friday, Cyber Monday, which takes place on the Monday after the big retail date, has no significant searches on the internet, points out Radar Simplex São Paulo, 29
Products are the most searched for by consumers in the first hours of the main retail date; search for the term "promotion" increased by almost 300% compared to the days leading up to Black Friday, according to Radar Simplex São Paulo, November 25, 2022 - Mobile phones, notebooks and refrigerators are the most searched for products.
A few days before Brazil's first match in the FIFA World Cup, searches for TVs are up 96%. Searches for soccer shirts also increased in the third week of November, according to Radar Simplex. São Paulo, November 18, 2022 - Just a few days before Brazil's first
The announcement of the launch of a low-cost electric scooter by one of the world's major car manufacturers led to a significant increase in searches for these types of vehicles in August. Items such as men's clothing and footwear also saw an increase in searches motivated by Father's Day. São Paulo, August 13th
Men's coats, jackets and watches are among the most searched items on search engines in July this year compared to the same period last year, according to Radar Simplex. Searches for 4G cell phones increased compared to June, probably driven by stock sales. São Paulo, August 15th
The term "cell phone" registered an increase on search engines of almost 6,000% compared to the same period last year; the cold weather and the return of the June festivities are related to the growth in online searches for costumes and slippers, according to Radar Simplex São Paulo, July 2022 - O
By Carol JunqueiraMarketing & Culture Manager at Simplex Social media has caused one of the biggest disruptive waves in human communications, perhaps only compared to Gutenberg's invention of the printing press. At the time, the possibility of quickly reproducing books and other content encouraged literacy and stimulated the emergence of
Estimated reading time: 6 minutes By Carol JunqueiraMarketing & Culture Manager at Simplex Metaverse is the buzzword of recent times, or at least since Mark Zuckeberg announced that he was changing the name of his company to Meta. In practical terms, the metaverse makes use of
Also on the podium of the top online searches were items such as blenders, sunscreen, American bully dogs and bicycles, reveals the May Simplex Radar São Paulo, June 2022 - The top searches on the internet in the month of Mother's Day were attracted by the fashion world. For the second month in a row, there were
In its new version, the Simplex Radar now identifies searches in 15 categories, including articles from the fashion world São Paulo, May 16, 2022 - Since its creation in 2013, the South Korean group BTS has amassed a legion of fans. On TikTok alone, they have more than 45