Buscapé is one of Latin America's most significant price search engines, with a wide variety of products registered. Still, even as a market giant, the company presented the challenge of increasing organic visits to its website. In other words, they needed to improve further SEO, which stands for "Search Engine Optimization," that is, optimization for search engines, which is nothing more than enhancing the positioning in which your site is displayed from organic results (not paid) search engines.
Despite several efforts, Buscapé faced problems further improving its SEO results due to the great competition. This can be explained by the advances in competitiveness of the market scenario and the various changes in search engine algorithms. In this scenario, the results obtained by Buscapé were not satisfactory for the company. The SEO trend was not growing, which means that as time went by, the site struggled to stay in the lead.
Buscapé, in conjunction with Simplex, developed a strategy that was divided into two stages to improve this SEO scenario further. The first consisted of aligning the company's practices with the recommendations and best practices of the major search engines. With this first step accomplished and the scenario of over 20 million Buscapé SKUs, we implemented Indexa, which enabled the automatic creation of landing pages that could make the site as efficient as possible and with the best customer experience.
Simplex's technology helped Buscapé understand its customers even better. Cerebro was instrumental in further optimizing team time, resources, and budget. It can analyze a large number of KPIs and synthesize a universe of information, giving teams more time to consider other relevant and important projects.
The evolution of the Buscapé project has been impressive, and we achieved incredible results. According to SEMrush, an online visibility analytics and marketing services company with public results, the number of monthly visits in June 2018, when we started the project with the Indexa, was just over 16 million. In April 2019, that number rose to over 21 million. In almost 1 year, the Indexa created more than 187,000 landing pages, according to Google.
Buscapé is one of Latin America's most significant price comparators, with more than 20 million products registered. Maintaining a site with the best experience for all products is a complex task.
In two years, Simplex helped Buscapé create landing pages in compliance with search engine best practices. This helped them better target media investments, improve customer experience on the site, improve conversion per visit, and increase traffic with qualified leads, all with the same team size, increasing sales and reducing costs.