News
Over the years, Simplex has appeared in different media outlets, sharing ideas, projects, and visions about technology, innovation, and the future of digital. This page brings together the main articles and reports highlighting the company’s role and its contribution to transforming markets and driving new possibilities.
June 15, 2024
Cold weather boosts demand for “cozy” items in e-commerce; see the most popular ones
According to a Simplex survey, the new PlayStation 5 version and Barbie dolls also drew consumers’ interest in May.
May 24, 2024
Expert says ChatGPT will surpass Google and become the main search tool
Florian Bessonnat, co-founder of Simplex, sees potential in ChatGPT to surpass Google and become the leading search tool.
May 14, 2024
To recommend a website, search engines read people’s conversations
With AI reshaping SEO, experts highlight trends and challenges, including Simplex, a French-Brazilian startup using generative tech to enhance websites.
May 10, 2024
What are the most searched terms for Mother’s Day gifts?
Home appliances and electronics top the search for Mother’s Day gifts, according to a survey by the startup Simplex.
April 8, 2024
Goodbye Google, hello Bing?
The combination of Bing and ChatGPT sparks discussions about a possible threat to Google’s dominance in the search market.
April 7, 2024
Marketing in the age of AI: anticipating the search engine revolution
The rise of artificial intelligence promises to revolutionize search engines and transform how digital marketing connects with consumers, in an analysis by Florian Bessonnat, CIO and co-founder of Simplex.
April 3, 2024
Increase in Google searches for doctors drives SEO investment in healthcare
The rise in Google searches for doctors has led clinics to invest in SEO, as shown in the case of Melvi, a Simplex client.
June 15, 2024
Cold weather boosts demand for “cozy” items in e-commerce; see the most popular ones
According to a Simplex survey, the new PlayStation 5 version and Barbie dolls also drew consumers’ interest in May.
May 24, 2024
Expert says ChatGPT will surpass Google and become the main search tool
Florian Bessonnat, co-founder of Simplex, sees potential in ChatGPT to surpass Google and become the leading search tool.
May 14, 2024
To recommend a website, search engines read people’s conversations
With AI reshaping SEO, experts highlight trends and challenges, including Simplex, a French-Brazilian startup using generative tech to enhance websites.
May 10, 2024
What are the most searched terms for Mother’s Day gifts?
Home appliances and electronics top the search for Mother’s Day gifts, according to a survey by the startup Simplex.
April 8, 2024
Goodbye Google, hello Bing?
The combination of Bing and ChatGPT sparks discussions about a possible threat to Google’s dominance in the search market.
April 7, 2024
Marketing in the age of AI: anticipating the search engine revolution
The rise of artificial intelligence promises to revolutionize search engines and transform how digital marketing connects with consumers, in an analysis by Florian Bessonnat, CIO and co-founder of Simplex.
April 3, 2024
Increase in Google searches for doctors drives SEO investment in healthcare
The rise in Google searches for doctors has led clinics to invest in SEO, as shown in the case of Melvi, a Simplex client.
June 15, 2024
Cold weather boosts demand for “cozy” items in e-commerce; see the most popular ones
According to a Simplex survey, the new PlayStation 5 version and Barbie dolls also drew consumers’ interest in May.
May 24, 2024
Expert says ChatGPT will surpass Google and become the main search tool
Florian Bessonnat, co-founder of Simplex, sees potential in ChatGPT to surpass Google and become the leading search tool.
May 14, 2024
To recommend a website, search engines read people’s conversations
With AI reshaping SEO, experts highlight trends and challenges, including Simplex, a French-Brazilian startup using generative tech to enhance websites.
May 10, 2024
What are the most searched terms for Mother’s Day gifts?
Home appliances and electronics top the search for Mother’s Day gifts, according to a survey by the startup Simplex.
April 8, 2024
Goodbye Google, hello Bing?
The combination of Bing and ChatGPT sparks discussions about a possible threat to Google’s dominance in the search market.
April 7, 2024
Marketing in the age of AI: anticipating the search engine revolution
The rise of artificial intelligence promises to revolutionize search engines and transform how digital marketing connects with consumers, in an analysis by Florian Bessonnat, CIO and co-founder of Simplex.
April 3, 2024
Increase in Google searches for doctors drives SEO investment in healthcare
The rise in Google searches for doctors has led clinics to invest in SEO, as shown in the case of Melvi, a Simplex client.
October 12, 2023
Barbie is the most searched item for Children’s Day gifts
Radar Simplex data shows Barbie as the most searched item for Children’s Day, highlighting consumer trends and the seasonal impact on digital retail searches.
May 12, 2023
The risks for brands that fail to adapt to Google Analytics 4
With the arrival of GA4, experts such as Simplex warn of risks in measurement and brand performance for companies that do not adapt to the new measurement model.
April 26, 2023
Creatine, cropped fashion and iPhones lead e-commerce searches in March
Radar Simplex data highlights the items that led e-commerce searches in March, revealing consumer trends and opportunities for digital retail.
October 12, 2023
Barbie is the most searched item for Children’s Day gifts
Radar Simplex data shows Barbie as the most searched item for Children’s Day, highlighting consumer trends and the seasonal impact on digital retail searches.
May 12, 2023
The risks for brands that fail to adapt to Google Analytics 4
With the arrival of GA4, experts such as Simplex warn of risks in measurement and brand performance for companies that do not adapt to the new measurement model.
April 26, 2023
Creatine, cropped fashion and iPhones lead e-commerce searches in March
Radar Simplex data highlights the items that led e-commerce searches in March, revealing consumer trends and opportunities for digital retail.
October 12, 2023
Barbie is the most searched item for Children’s Day gifts
Radar Simplex data shows Barbie as the most searched item for Children’s Day, highlighting consumer trends and the seasonal impact on digital retail searches.
May 12, 2023
The risks for brands that fail to adapt to Google Analytics 4
With the arrival of GA4, experts such as Simplex warn of risks in measurement and brand performance for companies that do not adapt to the new measurement model.
April 26, 2023
Creatine, cropped fashion and iPhones lead e-commerce searches in March
Radar Simplex data highlights the items that led e-commerce searches in March, revealing consumer trends and opportunities for digital retail.
