The GEO era is redefining how we think about optimization
Suddenly, Google and Bing have undergone significant changes: AI-generated responses now appear before traditional links and ads. At the same time, searches are increasingly taking place inside tools like ChatGPT and DeepSeek.
That raises the inevitable question: Does SEO still matter?
The answer is: More than ever.
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Language models like ChatGPT perform thousands of searches on traditional engines to generate their answers.
That's where GEO — Generative Engine Optimization — emerges: an evolution of traditional SEO designed for the era of LLMs (Large Language Models).
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Learn more about GEO, LLMs, and AI.
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