The project brought us the opportunity to work with different teams and departments.

Traffic was one of the main drivers for the company's e-commerce growth.

The project began in 2018 when Leroy Merlin Italia started its e-commerce acceleration project with traffic being one of the main guidelines for growth. One of the most important points for the company was to strengthen visibility in search engines.

What sparked the company's interest in hiring Simplex was the proposed approach, both based on planning and execution mode. The project started with a full site audit and addressed the more technical part of the indexing aspect of the site. Then, the integration and on-boarding of the business teams was initiated to increase visibility.

Another important part of Leroy Italia's decision, was the scalability that Indexa achieves. This allowed us to see from the outset the solution's potential to accelerate our presence and generate pages at a much faster pace than if we had to generate them manually.

"That was the really impressive part and feature of the solution. I mean, we can now, with a scalable tool, get more market share in the search business and that's really what makes the difference for us. I would say that having a solution that automates our ability to get more and more incremental search engine traffic is what makes the difference."
Luigi Cuviello, Digital Marketing & Content Strategy Leroy Merlin Italia.

SEO is a company-wide job, and this project allowed us to unite various parts of the company. Starting with the business team, such as the merchandising team. Also included was internal search project manager, as there is a big connection between Indexa and internal search aspects of the website. Technical teams were also involved in the project in addition to the entire traffic team to ensure visibility and measure the performance of the solution.

With this partnership, we have achieved two great results after one year. Thanks to the competence of the Leroy and Indexa teams, we have delivered more than 65,000 indexed pages to date. And, these pages, are responsible today for about 8% of the SEO traffic.

Another important aspect is the virtuous cycle that the solution generates. Because effective results in the search engine are linked to high quality results in the internal search engine. So the two parts form a virtuous cycle that generates more and more value for the company as a whole. So the economic value that Indexa brings by creating pages in this automated way brings a benefit of at least €90,000 per month. And that's a growing number.

"Basically, we look at it in terms of direct impact as a way to get more traffic. But from a financial point of view, it's a way to save money in the long run because we don't need to create paid campaigns to get that long-tail traffic."
Luigi Cuviello, Digital Marketing & Content Strategy Leroy Merlin Italia.