Artificial Intelligence-based technology increases sales conversion at Mobly

Indexa solution, from start-up Simplex, creates, with a predictive model, online pages with the products that will be most relevant to customers in the coming days; in the last fourteen months, more than 60 thousand landing pages have been generated, responsible for a 20% increase in organic traffic.

São Paulo, November 4, 2020 - Mobly - a technology start-up that operates in the retail of furniture and decoration items - has created in the last fourteen months almost 60 thousand high-performance landing pages based on artificial intelligence. The innovation is already responsible for a quarter of non-branded organic search traffic, 20% of the site's total organic traffic and 15% of total clicks. Behind the results is Simplex's Indexa platform, a start-up with solutions aimed at increasing traffic and sales conversion.

"The Indexa platform is able to anticipate the searches of tens of thousands of consumers, as it has an information bank that uses artificial intelligence and systems based on machine learning to arrive at the most used keywords in consumer search", explains Victor Hirai, Mobly's Performance Marketing Manager.

Search engines

The platform creates, in milliseconds, product catalogue pages with the same visual interface as Mobly, without the consumer noticing the difference between the traditional pages of the site and the automated ones. All are generated according to Google's best practices, so that they are better positioned and indexed according to the search engine's algorithm.

According to the Performance Marketing manager, the new technology has allowed Mobly's e-commerce to see an increase in the relevance of the mobly.com.br domain - which now has better indexing in Internet search engines - and an increase in traffic on the other pages of the site.

Hirai says the system is still in a learning phase. "Since January, when we started, our revenue from traffic generated by the Indexa platform has been growing. We believe it has the potential to scale up to 10% of the site's revenue already in the coming months," he estimates. This will represent close to a third of the site's organic searches.

When it comes down to it, the company benefited from additional savings. If Mobly had bought the traffic generated by Indexa from adwords (paid internet media) it would have spent the equivalent of R$ 850 thousand. "For us, however, the most important thing is not so much the possibility of reducing the investment in paid media, but rather that of generating extra revenue for the company," the executive stresses. "The revenue generated by the platform simply did not exist before", he emphasises.

Focus on SEO

For Hirai, Simplex played a strategic role in implementing Indexa at Mobly. "Their team made us see the importance of pursuing improvements to increase organic traffic. Now the whole company is oriented in this direction, from the IT area to the sales area, passing through the development area", says the Performance Marketing manager. "We have all been continuously concerned with better SEO, from the creation of a product name, through its description and the description of its image on the website," he says.

João Lee, founder of Simplex, reinforces the importance of a strong SEO: "When we deliver to the final consumer an online page with a product that is exactly what they are looking for, we improve their experience and make the e-commerce brand increasingly relevant on the internet. In addition, we also achieve a better sales conversion rate. This way, both sides of the counter - consumer and e-commerce - are winners.

About Mobly

Mobly is a technology company that operates in furniture e-commerce. Founded in 2011, it has a range of more than 250 thousand articles, including furniture and decorative objects. In 2018, the company went public in Germany and achieved a turnover of approximately BRL 300 million. In 2019, it opened three distribution centers, in Minas Gerais, Santa Catarina and Pernambuco, and also opened its first physical store, in São Paulo, in addition to outlets in Guarulhos, Campinas and Taubaté, all in the State of São Paulo. Learn more at www.mobly.com.br.