Success Story Conforama

Conforama reaches historic SEO visibility heights in France

In 2025, Conforama emerged as one of the strongest performers in SEO growth in France. According to a SISTRIX study analyzed by Abondance, the brand recorded a +53-point increase in Google visibility, ranking among leading e-commerce brands alongside IKEA and Carrefour. This performance reflects a major evolution in ranking criteria, where relevance, usefulness, and brand presence are now rewarded from the earliest stages of the customer journey.

Organic traffic has become a strategic lever for brand amplification, going far beyond its traditional acquisition role. In this context, Simplex supported Conforama in defining and executing an ambitious SEO strategy designed to strengthen brand visibility across inspiration-driven, advisory, and home-planning related searches.

The approach went beyond product-page logic, building broad semantic coverage through informational, explanatory, and inspirational content. This allowed Conforama to position itself earlier in the funnel, delivering value to users even before purchase intent, while reinforcing its role as a trusted advisor and reference brand.

Beyond visibility gains, this SEO growth creates a true virtuous circle. A stronger presence across search engines and AI-driven search and recommendation systems increases brand mentions and credibility far beyond clicks alone, anchoring Conforama in consumers’ minds and supporting long-term business performance.

This case illustrates Simplex’s vision: SEO is no longer just an acquisition channel, but a strategic lever for brand building, influence, and sustainable growth.

Discover Conforama’s winning SEO strategy