Estimated reading time: 8 minutes By Jonas MarinhoBusiness Intelligence & Analytics Manager at Simplex. The global message is out. According to Google, all the standard properties of its Universal Analytics tool - version 3 of Google Analytics used to provide data on navigation and searches made by
Radar Simplex reveals a greater search for pregnancy tests this post-Carnival São Paulo, April 18, 2022 - Despite high inflation rates, or even to alienate themselves from this challenging reality, Brazilians are reviving their consumer dreams. Among them, luxury objects, such as jewelry, or
February's Simplex Radar also shows greater demand for men's accessories São Paulo, March 2022 - Carnival and alcoholic beverages are closely associated. What was empirical knowledge was proven by monitoring consumer searches on the internet in February. Radar Simplex - a platform that uses
By Carol Junqueira We've always known that the aspirations of the population leave their mark on the Internet. But in 2021, in the second year of the pandemic, the history of consumer searches in the country reveals, with even more nuances, the tensions experienced by the population during this period. While many are adapting to the return of
How to find and optimize your most valuable pages (a.k.a. MVPs) Estimated reading time: 2 minutes Your most valuable pages can have the biggest impact on your business and quickly identifying and optimizing your MVPs is a skill that requires continuous attention. How to find MVPs? Once you are clear about the
iPhone and antigen tests are at the top of searches at the start of Black Friday 2021 Simplex Radar identifies the first movements of Black Friday in the second year of the pandemic; according to Google Trends, the term "Black Friday" represented 21% of the peak searches of 2020 last week;
September's online searches are already targeting the hottest days of summer The return of face-to-face events and the drop in pandemic numbers may be responsible for the increase in searches for alliances, wholesale alcoholic beverages and the Covid antigen test - which has faster results and a lower cost
Stocks, drinks and alliances were in the sights of Brazilians this August Radar Simplex platform records the main trends in consumer searches on the internet São Paulo, September 15, 2021 - Brazilians are looking for ways to circumvent the effects of inflation on their income.