Increased searches for health and well-being: candidiasis is the most searched term on the web in September
According to a survey by startup Simplex, Brazilians have already revealed their buying intentions for Black Friday
São Paulo, October 2024.
The episode of intimate "itching" that affected a participant in the reality TV show "The Farm" recently caused the term "candidiasis" to skyrocket on the web. There was an increase of 1756.5 % in September compared to August. This is according to Radar Simplex, a survey by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform.
"The enormous popularity of reality shows always has the potential to impact on Brazilians' daily lives. The episode reflected people's greater concern about intimate health, and also opened up the possibility of a more open dialog about this type of topic, which is often perceived as taboo. And as we monitor large e-commerces, it's possible that the search for the term led consumers to pages of companies that sell medicines linked to infection," explained Simplex's CEO, João Lee.
Keeping an eye on Black Friday
Other items that stood out in searches may already point to possible shopping intentions for Black Friday in traditional categories, such as electronics, household appliances and fashion, said João. Demand for "sneakers" and "blazer" increased by 824.3% and 363.6%, respectively, compared to August.
In the electronics category, the PS5 Slim grew 404% compared to the previous month. "There's the Black Friday factor but, especially in relation to this item, we also had the pre-sale of the PS5 Slim 30th Anniversary Edition, which sold out quickly. Purchase intentions don't always turn into sales. But in this case, the impact on the market was concrete," says the executive.
Household appliances such as fridges and vacuum cleaners rose 330.2% and 196% respectively during the period.
Another surprise was the growth in searches for electric bikes, which jumped by 275%, possibly driven by Caloi's announcement in September of the first national models with Bosch motors, which should arrive in Brazil during the first half of 2025.
End-of-year celebrations on the radar
Maragogi saw an increase of 442.7% compared to August. In the January Simplex Radar, the city had already appeared as one of the most searched terms by revelers preparing for Carnival, with an increase of 313% compared to December 2023.
"As the second half of 2024 gets underway, demand for travel packages and destinations is starting to appear, especially because of the end-of-year celebrations and Black Friday," says João.
The Simplex survey corroborates the research carried out by Decolar.com, which named Maragogi, along with Maceió, as one of the 20 most popular Brazilian destinations for travel in 2024.
See below for a complete ranking of the ten terms that most aroused Brazilian interest in the country's major e-commerce stores in September and their respective growth compared to August:
- Candidiasis (+ 1756.5 %)
- Sneakers (+ 824, 3 %)
- Maragogi (+ 442, 7 %)
- PS5 Slim (+ 404, 5 %)
- Blazer (+ 363, 6 %)
- Refrigerator (+ 330, 2 %)
- Electric bicycle (+ 275%)
- Double closet (+ 199, 6 %)
- Vacuum cleaner (+ 196 %)
- Cell phone (+ 170, 9 %)