September online searches already target summer's hottest days
The return of face-to-face events and the drop in pandemic numbers may be responsible for the increase in searches for alliances, wholesale alcoholic drinks and Covid antigen testing - which has a faster result and a lower cost than RT-PCR..
São Paulo, October 2021 - The warmer days with the arrival of spring and the reopening of events, parties and trips with the drop in the numbers of the pandemic encouraged Brazilians who started to search more on the internet for topics related to summer, wholesale drinks and alliances. This is what Radar Simplex points out, a platform from the startup Simplex that uses artificial intelligence to capture the trends indicated by online searches, from 6 million landing pages of large national e-commerces.
The search for the term "wholesale of alcoholic beverages" continues to lead for the second consecutive month and showed a growth of 3.8% compared to August and an increase of 21% compared to the same period last year. "We believe that the return of face-to-face events, which has been happening in recent months with the expansion of anti-Covid vaccination and the drop in pandemic numbers, has helped to pull these figures up," says João Lee, founding partner of Simplex.
The slowdown of the pandemic
The slowdown of the pandemic in recent months may also be the reason for the growing number of searches for alliances. In the September Simplex Radar, the term appears in second place, a growth of 21.4% compared to the same period last year. People are definitely resuming wedding ceremonies with parties, which for more than a year have been postponed, which brings us to the third place of this month's Simplex Radar, the Covid antigen test.
The specific search for this type of test grew by 257% compared to September 2020. The Covid Antigen test is performed to identify current coronavirus infection and, despite lower sensitivity, has a super fast result: 20 minutes and can cost up to 3 times less than RT-PCR. This type of test has also been accepted for entry into some closed events, such as parties for example.
Summer
Summer-related items were also present in the September Simplex Radar, such as the term beach tennis, and all sports accessories, such as rackets, for example. The term registered a search growth of 41% compared to the same period last year. Terms such as flavored ice and bicycle also appeared on the platform, in addition to tires, which have a recurring appearance on the Simplex Radar.
Check below the 10 items that showed the greatest variation in searches in September:
- Wholesale of alcoholic beverages
- Alliance
- Covid Antigen Test
- Beach Tennis
- Tire
- Jewelry
- Flavor Ice
- Living room rack
- Sofa
- Bicycle