blog/

Get inspired

Google Analytics 4: from web to customer analytics

Estimated reading time: 9 minutes By João LeeCEO of Simplex The countdown has begun. As of July 1st, Google Analytics Universal will be discontinued, replaced definitively by Google Analytics 4 (GA4). Since the launch of the new version in October 2020, some companies have started to

Read more "

Generation Z and the rise of TikTok challenge search engines

By Carol JunqueiraMarketing & Culture Manager at Simplex Social media has caused one of the biggest disruptive waves in human communications, perhaps only compared to Gutenberg's invention of the printing press. At the time, the possibility of quickly reproducing books and other content encouraged literacy and stimulated the emergence of

Read more "

Voice search is the metaverse trend and impacts SEO

Estimated reading time: 6 minutes By Carol JunqueiraMarketing & Culture Manager at Simplex Metaverse is the buzzword of recent times, or at least since Mark Zuckeberg announced that he was changing the name of his company to Meta. In practical terms, the metaverse makes use of

Read more "

Countdown to the installation of Google Analytics 4

Estimated reading time: 8 minutes By Jonas MarinhoBusiness Intelligence & Analytics Manager at Simplex. The global message is out. According to Google, all the standard properties of its Universal Analytics tool - version 3 of Google Analytics used to provide data on navigation and searches made by

Read more "
three people working on one computer

How to find and optimise your MVPs (most valuable pages)

How to find and optimize your most valuable pages (a.k.a. MVPs) Estimated reading time: 2 minutes Your most valuable pages can have the biggest impact on your business and quickly identifying and optimizing your MVPs is a skill that requires continuous attention. How to find MVPs? Once you are clear about the

Read more "
Buy anytime, anywhere

Buy anytime, anywhere

Buy anytime, anywhere Estimated reading time: 3 minutes Buy anytime, anywhere; that's the motto of Contextual Commerce. It's as if there were a buy button at your disposal in its entirety. This means that consumers can buy while they're scrolling through

Read more "
An empathy exercise

An empathy exercise

An exercise in empathy Estimated reading time: 3 minutes We already know that the online market is getting stronger and stronger! And it's always receiving new investment, which is great for brands and consumers. The consequence of this is that, with each passing day, it becomes more difficult (and more

Read more "
You did CRO and didn't even notice

You did CRO and didn't even notice

You did CRO and didn't even realize it Estimated reading time: 4 minutes Suppose you have a page that attracts 1,000 visitors a month and that page has a conversion rate of 10%. To increase your sales, you don't need to bring in more traffic; you can improve the conversion of the

Read more "
Make better use of your traffic

Make better use of your traffic

Make better use of your traffic Estimated reading time: 4 minutes The CRO strategy consists of a set of practices that increase conversions. This acronym comes from Conversion Rate Optimization, a structured and systematic way of improving performance on websites. Thus, making better use of traffic

Read more "