Day: September 13, 2022

The announcement of the launch of a low-cost electric scooter by one of the world's major automakers led to a significant increase in searches for these types of vehicles in August. Items such as men's clothing and footwear also recorded growth in searches motivated by Father's Day.

São Paulo, August 13, 2022 - The announcement made by a major automaker in the sector, about the launch of an electric motorcycle model, with a value below R $ 4 thousand, caused searches for electric scooters to skyrocket in August. Even the fact that the model, at first, is marketed only in China, with no forecast of arrival in the national market, did not discourage Brazilians. As a result, the term, which had registered in July just under two thousand searches, rose in August to more than 120 thousand, a growth of around 7,400%. 

Electric bicycles also appeared among the ten terms that proportionally grew the most over the previous month, reaching an increase of more than 900%, probably in the wake of searches for electric two-wheeled vehicles. The data is from Radar Simplex, a platform that uses artificial intelligence to monitor trends in online searches from massive data collection in 15 different segments, ranging from electronics, to pets and food. 

"We have noticed that searches for electric vehicles have been increasing in the country for some time, but seeing this movement so large for a launch in China, shows that there is real interest in this type of vehicle, even more within an affordable value range", analyzes João Lee, founding partner of Simplex. "The fact that the automaker announced that the model would be marketed below US $ 800, that is, in the range of R $ 4 thousand, a price well below the average practiced in the country for an electric scooter, certainly contributed to arouse interest in the vehicle", he adds.

Other items whose searches grew significantly in August, when compared to July, were those related to home comfort and also to renovation and construction. Aluminum windows, porcelain floors, swimming pool, security camera, lampshade and mirror are all terms that registered average growth in searches above 600%. "At the beginning of the pandemic, and most likely due to the increase in the home-office work model, we saw a growth in interest in improving the home with furniture, such as sofas, office chairs and others. Today, what we observe is that this may be deepening, with broader reforms in the property itself. These searches may also represent an increase in the civil construction sector ", ponders the founding partner of Simplex. 

 

Father's Day

When comparing the same periods this year with last year, men's items such as blazers and sports shoes are among those with the highest growth rate in searches, registering rates of 190% and 109% respectively. Father's Day, combined with the low temperatures recorded during the month, probably contributed to the increase in searches for these items.  

 

Check below the ten products whose searches grew the most in the online environment in important Brazilian e-commerces in August this year compared to July:

1st - electric scooter

2nd - drums

3rd - Lampshade

4th - aluminum window

5th - sports shoes

6th - electric bicycle

7º - porcelain floor

8th - mirror

9th - security camera

10th - Swimming pool

 

Also, check out the items that registered the highest increase in searches in August 2022, compared to the same month last year.

 1st - blazer

2nd -notebook

3rd - reborn baby

4th - men's tennis

5th - Women's tennis

6th - clock

7th - keyboard

8th - cell phone

9th - gamer chair

10th - computer