How to find and optimise your most valuable pages (a.k.a. MVPs)
Estimated reading time: 2 minutes
Your most valuable pages can bring the biggest business impact and quickly identifying and optimising your MVPs is a skill that requires continuous attention.
How to find MVPs?
Once you have clarity on the metrics or key success measurements, it will be much easier to decide on the pages that become MVPs and evaluate new priority pages or what changes to make to MVPs over time.
- For visibility metrics
- Such as online impressions, click-through rates, search volume, clicks and other areas such as an average page or term rank; Google Search Console is a useful tool to use.
- For post-click data
- Such as traffic, site events, goal completions, purchases, bounce rates and more; Google Analytics is usually the main target.
There are many other tools for more specific tasks linked to MVP selection, such as competitor comparison, backlink growth and other areas such as user experience. Ahrefs and Semrush are good starting points if you need to expand your data collection
Optimising MVPs
Optimisation comes in many forms and with numerous goal-led outcomes.
As you would expect, the type of optimisation activity you undertake is closely linked to the intended gains you set out to achieve, the primary purpose of the page or content in question, plus other factors such as the marketing channel being deployed.
It's important to have a varied and consistent way of looking at performance spanning key marketing channels and reviewing them in conjunction with objectives. With each channel, traditional and key optimization tactics associated With most (if not all) website and marketing optimizations, MVPs should always be part of your digital marketing strategy. Always look at aligning MVPs to company goals and page purpose.