Buy anytime, anywhere Estimated reading time: 3 minutes Buy anytime, anywhere; that's the motto of Contextual Commerce. It's as if there were a buy button at your disposal in its entirety. This means that consumers can buy while they're scrolling through
An exercise in empathy Estimated reading time: 3 minutes We already know that the online market is getting stronger and stronger! And it's always receiving new investment, which is great for brands and consumers. The consequence of this is that, with each passing day, it becomes more difficult (and more
You did CRO and didn't even realize it Estimated reading time: 4 minutes Suppose you have a page that attracts 1,000 visitors a month and that page has a conversion rate of 10%. To increase your sales, you don't need to bring in more traffic; you can improve the conversion of the
Make better use of your traffic Estimated reading time: 4 minutes The CRO strategy consists of a set of practices that increase conversions. This acronym comes from Conversion Rate Optimization, a structured and systematic way of improving performance on websites. Thus, making better use of traffic
CRO isn't about what you believe; it's about data Estimated reading time: 3 minutes Trying out new ideas on the website is extremely complex. Finding opportunities seems very easy, as we all have an area that we "know could be improved". But this can lead to a path of change