CRO isn't about what you believe; it's about data Estimated reading time: 3 minutes Trying out new ideas on the website is extremely complex. Finding opportunities seems very easy, as we all have an area that we "know could be improved". But this can lead to a path of change
Start-up that leads online consumers to the physical store offline aims to grow 20% in 2021 Brazilian Simplex took advantage of 2020 to restructure, while growing 11% in the year of the pandemic; company has a team on three continents to serve clients as big as Burger King Mexico, Dafiti and Traders
July's online searches are marked by cold weather and items for Father's Day July's Simplex Radar brings thermal clothing, second skins and men's watches to the top of its ranking. The Citizen's Calculator service surprises and indicates that Brazilians want to better understand the impacts of inflation
June was a record month for online searches on social responsibility and net zero programs June's Simplex Radar records an intense and unprecedented search for topics of interest to the community on the Internet in Brazil; engagement rings are also highlights in the month, after 16 months of pandemic
The arrival of the cold weather has an impact on Internet searches Second-skin T-shirts and beach sneakers are on the rise, along with traditional N95 masks and tires; Simplex Radar shows a 1,155% increase in demand for the Playstation 5 São Paulo, June 17, 2021 - Whether it's due to the shortage of chips in the
Products and services related to the pandemic attract fewer searches on the Brazilian internet After months in which alcohol gel, masks and tests for the diagnosis of Covid-19 had a large share of online searches, in April internet users focused their attention on office chairs and bicycles São Paulo, May 10
Home office products attract up to 20 times more online searches, reveals Radar Simplex São Paulo, April 13, 2021 - Searches for products on the Brazilian internet revealed some surprises in March: demand for notebooks, for example, was almost 20 times higher last month than in the previous year.
Even with the pandemic, items for travel and leisure lead clicks on the internet São Paulo, March 8, 2021 - Tires of all kinds, face masks, camping tents, office chairs and rollerblades were some of the top searches on the Brazilian internet in January.
Simplex Radar identifies the objects of consumer desire in the year of the pandemic The highest searches on the internet tell the atypical story of a cloistered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters São Paulo, December 16, 2020 -
On the eve of Black Friday, internet searches turn to traditional cell phones, TVs and refrigerators Pets and furniture for home comfort are also top hits; Covid-19 protection masks and tires are other search champions São Paulo, November 26, 2020 - After the consumer's