Even with the pandemic, travel and leisure items lead the internet clicks

Even with the pandemic, travel and leisure items lead the internet clicks

Even with the pandemic, travel and leisure items lead the internet clicks

São Paulo, March 8, 2021 - Tires of the most varied types, face protection masks, camping tents, office chairs and skates were some of the search champions on the Brazilian internet in January this year. The survey is by Radar Simplex, a platform that uses artificial intelligence to capture the trends indicated by online searches, from 3 million landing pages of large national e-commerces.

The volume of clicks on tires grew by 85% in January compared to the same month last year. The demand for the item reached a peak of 85 thousand clicks. Office chairs showed a 66% growth in clicks in the same period, while the demand for skates fluctuated positively, with an increase of 8%.

"The data shows that January concentrates many searches for travel and leisure-related items, such as tires and camping tents, a trend also presented in the same month last year, before the pandemic," analyzes João Lee, founder of Simplex, a start-up based in São Paulo, specializing in technology to increase traffic and sales conversion of e-commerces in several countries around the world.

Reflections of the pandemic persist

According to Lee, in the case of camping tents, despite being one of the top clicked items in January 2021, there was an 80% reduction in click volume compared to the same month last year. "No doubt this could be a result affected by the pandemic, as many people have postponed plans to go camping until things get better," he says.

The pandemic is also present through the mask item, a symbolic accessory of the days we live in, but which nevertheless came in second place, behind tires. However, it is not possible to compare the increase in demand for masks between January 2020 and 2021, as the pandemic was not yet a national concern a year ago.

"New in January this year were office chairs at the top of the list, something that also happened throughout 2020 and was unthinkable in previous years, reflecting, no doubt, the new needs imposed by the spread of the home office across the country," says Lee.

Simplex Radar: The ten most searched items in January on the internet in important Brazilian e-commerces

  1. Tire
  2. Mask
  3. Office Chair
  4. Motorola Moto g9 Plus
  5. Monixidil Kirkland
  6. Furniture
  7. Dining table
  8. Camping
  9. Skates
  10. Stand up Paddle

Radar Simplex identifies the objects of consumer desire in the year of the pandemic

Radar Simplex identifies the objects of consumer desire in the year of the pandemic

Radar Simplex identifies the objects of consumer desire in the year of the pandemic

Top internet searches tell the atypical story of a beleaguered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters

São Paulo, December 16, 2020 - Yoga mats, punching bags and hamsters - products that have never been on the podium of web search champions - debuted in the top positions of the Brazilian internet this year due to the restrictions imposed by the mandatory confinement in most of the country's cities. This is what Radar Simplex found, a platform that uses artificial intelligence to capture these trends indicated by online searches.

"For an atypical year, it is natural that web searches are also atypical", comments João Lee founder of Simplex, a start-up specialized in technology to increase traffic and sales conversion of e-commerces. According to him, when analyzing the main items sought by Brazilian consumers since January, the impact of the pandemic on their habits is clear. "The footprints left on the internet in 2020 prove that, in fact, Brazilians embarked on new paths, carved by the dreams and frustrations imposed by social isolation and the restrictions of a life limited to the space of their home", he summarizes.

Check below the main search highs in the last twelve months captured by Simplex Radar.

January and February - closets and stand up paddle
In a pre-pandemic moment, the closet is the ideal item for those who want to start the year well with the resolution to organize the mess. Demand for the item is 240% higher than the average of the previous 12 months. Ahead of the vacation season, stand up paddle is also on the radar, with searches 79% above the monthly average.

March - delivery and supermarket
Searches for delivery, supermarket and online shopping increase by 400% at the outbreak of the pandemic compared to previous months. Protective masks register their first appearances (49% above average), as well as alcohol (923%).

April - office chair, yoga mat and Easter egg
With many cities adhering to lockdown and companies to home office, demand targets office chairs, chocolates (650%). Yoga mats (240%) and skipping ropes (230%) gain relevance.

May - 4-burner stove, office chairs and dog
Demand for 4-burner stoves is growing among those who start cooking at home (81%). The search for office chairs (52%), tables (32%) and desks (100%) in their various formats is intensifying. Consumers are also dreaming of dogs (100%).

June - punching bags
Confined, Brazilians are forced to spend their energy in restricted spaces. And they hunt the web for items like punching bags (115%).

July - TVs
With no leisure options in the middle of winter, TVs become the main object of desire (124%).

August - protective masks and hamsters
Now mandatory in public spaces, the demand for protective masks is booming (up 246%). With the enclosed more realistic about the limitations of their space, hamsters are the pets of the moment (250%).

September - prices, rice and soya oil
The sharp - and sudden - rise in food prices in the month has consumers scouring the web for better prices (200%), particularly those for rice (870%) and soya oil (430%).

October - the return of stand up paddle
The craving for outdoor sports and the dream of future vacations lead consumers to once again visit stand up paddle offers (79%).

November - Playstation 5 and tires
The Playstation 5 is the absolute leader in searches in the month of Black Friday. Searches for the games console in the weeks of the biggest season of promotions of the year were six times more numerous than those that happen in normal periods. Tires also attracted more searches (60%) than at other times, as Brazilians gradually return to traditional work and avoid using public transport.

December * - masks and tenders
With the pandemic rebounding, masks are taking the lead in internet searches, as are tires. With an eye on Christmas preparations, consumers investigate the price of tenders (700% compared to early December 2019).

On the eve of Black Friday, internet searches turn to traditional mobile phones, TVs and fridges

On the eve of Black Friday, internet searches turn to traditional mobile phones, TVs and fridges

On the eve of Black Friday, internet searches turn to traditional mobile phones, TVs and fridges

Pets and furniture for home comfort are also top hits; Covid-19 protective masks and tires are other search champions

São Paulo, November 26, 2020 - After consumers spent the last few weeks scouring the internet for discounts on alcoholic beverages, in the week between November 18 and 24, on the eve of Black Friday, the main date for e-commerce promotions, behavior changed: the traditional darlings of Black Friday - popular cell phones, televisions and washing machines and refrigerators - returned to lead product searches.

Among the main products, there are also furniture, Covid-19 protection masks, tires, equipment for reading digital books and dogs of the most varied breeds. This is what Radar Simplex found, a platform that uses artificial intelligence to capture consumer trends from the main searches carried out on the Brazilian internet on one million landing pages in six of the largest e-commerces in the country.

In the week that began on November 18 and ended on Tuesday, November 24, the main expressions used in millions of searches by internet users (and which serve as subsidies for six of the largest e-commerces, covering supermarkets, decoration and pet stores), indicate that Brazilians want to take advantage of this Black Friday promotions to buy video game consoles, children's bicycles, as well as furniture of all kinds - sofas, tables and beds.

"In this final stretch of pre-Black Friday promotions, traditional products have returned," says João Lee, founder of Simplex, a start-up specializing in technology to increase traffic and sales conversion of e-commerces. He draws attention, however, to typical Christmas products such as video game consoles, children's bicycles and Christmas tree.

According to Lee, the 2020 edition of Black Friday bears the mark of the pandemic. For him, consumers have realized that the pandemic and social distancing are here to stay, at least for a few more months. And until this phase is over, they want to invest more of their comfort. "That means growth in e-book readers, furniture - particularly sofas and dressers - as well as fryers that make it easier to prepare food at home. Typically, the Covid-19 mask is another top search item, as are pets, which are great companions to ease social isolation." Also, the search for tires may be indicating that consumers are looking for alternatives to public transport.

A surprise is due to the search for the expression "blak flayd", which is the term Black Friday "abrasileirado". "Retailers need to understand that they cannot assume that every Brazilian knows how to write a term in English. By adopting a foreign stance, it loses sales from searches made with the popular spelling," points out the e-commerce expert.

Black Friday 2020 explodes searches for exotic products, reveals Radar Simplex

Black Friday 2020 explodes searches for exotic products, reveals Radar Simplex

Black Friday 2020 explodes searches for exotic products, reveals Radar Simplex

Top internet searches tell the atypical story of a beleaguered Brazilian and his consumer dreams; among them, yoga mats, punching bags and hamsters

São Paulo, November 16, 2020 - The Black Friday pandemic promises surprises. Unlike other years, when the top searches for promotions targeted cell phones or appliances, in these weeks leading up to the main day of e-commerce liquidations, Brazilians are scouring the internet for alcoholic beverages, furniture that guarantees comfort at home - whether in the bedroom, living room or home office - small pets that are easy to care for, as well as products that allow them an alternative to public transportation. This is what Radar Simplex found, a platform that uses artificial intelligence to capture consumer trends from the main searches carried out on the Brazilian internet on one million landing pages in six of the largest e-commerces in the country.

In the week beginning November 9, the main expressions used in millions of searches by Internet users (and which serve as subsidies for six of the largest e-commerces, including supermarkets, decoration and pet stores), confirm that Brazilians want to take advantage of Black Friday promotions to buy alcoholic beverages such as whiskey and gin, box-type double beds, tables of all types (4, 6 and 8 seats, round or square, rustic or with saarinen base), as well as small pets, mini motorcycles, scooters, bicycles and tires for their cars.

"Searches for these products outpace searches for mobile, which for years has been the sales champion of previous Black Fridays," says João Lee, founder of Simplex, a start-up specializing in technology to increase e-commerce traffic and sales conversion.

According to Lee, consumers have realized that the pandemic and social distancing are here to stay for at least a few more months. And, until this phase is over, they want to invest more of their comfort. "This means exponential growth in searches for dining tables, trestles to support countertops, appliances for the home, ergonomic chairs, computers and screens for work and the like to adapt the space at home to the home office. We also see a great demand for mirrors and Covid-19 protective masks".

One surprise is the search for unusual pets. Searches for mini-rabbits skyrocket on the internet exponentially, which perhaps indicates a consumer in search of company in these times of social isolation. Another factor that draws attention is the Brazilian predilection for whiskey, a drink that becomes increasingly popular on Black Fridays. This week, the demand for this drink surpasses that of cell phones such as iPhone and Samsung Galaxy (the most searched on the last Black Fridays).

 

Artificial Intelligence-based technology increases sales conversion at Mobly

Artificial Intelligence-based technology increases sales conversion at Mobly

Indexa solution, from start-up Simplex, creates, with a predictive model, online pages with the products that will be most relevant to customers in the coming days; in the last fourteen months, more than 60 thousand landing pages have been generated, responsible for a 20% increase in organic traffic.

São Paulo, November 4, 2020 - Mobly - a technology start-up that operates in the retail of furniture and decoration items - has created in the last fourteen months almost 60 thousand high-performance landing pages based on artificial intelligence. The innovation is already responsible for a quarter of non-branded organic search traffic, 20% of the site's total organic traffic and 15% of total clicks. Behind the results is Simplex's Indexa platform, a start-up with solutions aimed at increasing traffic and sales conversion.

"The Indexa platform is able to anticipate the searches of tens of thousands of consumers, as it has an information bank that uses artificial intelligence and systems based on machine learning to arrive at the most used keywords in consumer search", explains Victor Hirai, Mobly's Performance Marketing Manager.

Search engines

The platform creates, in milliseconds, product catalogue pages with the same visual interface as Mobly, without the consumer noticing the difference between the traditional pages of the site and the automated ones. All are generated according to Google's best practices, so that they are better positioned and indexed according to the search engine's algorithm.

According to the Performance Marketing manager, the new technology has allowed Mobly's e-commerce to see an increase in the relevance of the mobly.com.br domain - which now has better indexing in Internet search engines - and an increase in traffic on the other pages of the site.

Hirai says the system is still in a learning phase. "Since January, when we started, our revenue from traffic generated by the Indexa platform has been growing. We believe it has the potential to scale up to 10% of the site's revenue already in the coming months," he estimates. This will represent close to a third of the site's organic searches.

When it comes down to it, the company benefited from additional savings. If Mobly had bought the traffic generated by Indexa from adwords (paid internet media) it would have spent the equivalent of R$ 850 thousand. "For us, however, the most important thing is not so much the possibility of reducing the investment in paid media, but rather that of generating extra revenue for the company," the executive stresses. "The revenue generated by the platform simply did not exist before", he emphasises.

Focus on SEO

For Hirai, Simplex played a strategic role in implementing Indexa at Mobly. "Their team made us see the importance of pursuing improvements to increase organic traffic. Now the whole company is oriented in this direction, from the IT area to the sales area, passing through the development area", says the Performance Marketing manager. "We have all been continuously concerned with better SEO, from the creation of a product name, through its description and the description of its image on the website," he says.

João Lee, founder of Simplex, reinforces the importance of a strong SEO: "When we deliver to the final consumer an online page with a product that is exactly what they are looking for, we improve their experience and make the e-commerce brand increasingly relevant on the internet. In addition, we also achieve a better sales conversion rate. This way, both sides of the counter - consumer and e-commerce - are winners.

About Mobly

Mobly is a technology company that operates in furniture e-commerce. Founded in 2011, it has a range of more than 250 thousand articles, including furniture and decorative objects. In 2018, the company went public in Germany and achieved a turnover of approximately BRL 300 million. In 2019, it opened three distribution centers, in Minas Gerais, Santa Catarina and Pernambuco, and also opened its first physical store, in São Paulo, in addition to outlets in Guarulhos, Campinas and Taubaté, all in the State of São Paulo. Learn more at www.mobly.com.br.

Coronavirus crisis - Start-up shows how small businesses can start selling on the internet without having to spend on ads

Start-up shows how small businesses can start selling on the internet without having to spend on ads

The start-up Simplex, engaged in solidarity actions against the effects of the pandemic on the economy, gives tips on how to use SEO better; Search Engine Optimization (SEO) techniques are essential for searchers to find a website among the millions of options on the internet.

São Paulo, May 5, 2020 - Small businesses that had been keeping their distance from the digital world have found that they need to rush into e-commerce to continue to survive during the coronavirus crisis. But opening a website alone does not guarantee sales. The microentrepreneur must take into account several techniques available to have a better chance of seeing their business appear in the competitive Google ranking (or in those of other search engines) and without having to spend on paid ads on the internet at a time when resources are increasingly scarce.

Simplex, a national start-up that focuses on increasing traffic and sales conversion for e-commerces, has been migrating small businesses to the digital environment for free. Now, in the continuity of its efforts to mitigate the effects of the crisis, it recommends a series of SEO (Search Engine Optimization) tips for companies in general and, in particular, for businesses that debut on the web. The concept refers to the logical resources that are used to help search engines (such as Google) find a particular website among millions of others. In other words, SEO brings resources to facilitate the happy meeting between the product/service sought and the consumer, without the entrepreneur having to consume his precious - and increasingly smaller - resources with paid ads on the internet.

Specific words to sell

The most important point of SEO is to understand how users' search behavior takes place. Google recommends in its official communications: "think about the words a shopper might search to find a piece of your content...". This is because the online buying process is very similar to what happens in the physical store. A person doesn't walk up to a salesperson and ask for "a 375-liter refrigerator with can compartments". In general, they ask for "a large refrigerator with a separate freezer, preferably on sale".

It is therefore worth remembering that the keywords of the searches are tuned to the linguistic repertoire and aspirations of the consumer. Technical terms that describe products and services can and should be adopted, but only as a reinforcement to the other options to capture searches based on simple and commonplace words in the consumer's everyday vocabulary.

The ideal way to capture the most varied consumer searches is to present a product or service in various ways that qualify it, anticipating all the possible ways the consumer might search for it. For example, one person might search for the product they want as "shaver". Another might simply search for "shaver". Try to use both forms.

Long tail
A 2019 Impact survey provides an important takeaway: more than half of all internet searches are made with four words or more - that is, they are long tail search terms. This means that if you do not pay attention to this aspect, you will throw away half of the possibilities of search and sales conversion. To convert these very specific searches into sales, you need to know a priori what the consumer wants and present results on your website that are as close as possible to what he is looking for. For example, prefer to use "three-wheeled baby stroller" instead of simply "baby stroller". Favor "gold wooden door handle" rather than just "door handle". Chances are that other websites also offer "door handles". But the specific handle your customer is looking for is less. Thus, your site will have a better chance of being "found" by him in his next search.

Still in this line of "long tail", a good SEO precept is to have a website with a category tree ready to mention not only products and services themselves, but a wide variety of attributes of the merchandise such as price, color, weight, shape, dimensions, voltage, capacity, differentials etc.

Organic access

Focusing on content based on the analysis of the search behavior of your target audience is the best option for sustainable growth of online stores in the volume of so-called "organic" hits, i.e. those that did not occur through paid media.

Over the next few weeks, Simplex will give new tips to small businesses that have just arrived in the digital world. The start-up spends around 60 hours a week listening to entrepreneurs for free, diagnosing their challenges of migrating operations to the internet, developing online stores and empowering entrepreneurs to manage them. A solidarity effort that helps small businesses survive the pandemic.

Start-up reallocates team to help small businesses migrate to e-commerce for free

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Start-up reallocates team to help small businesses migrate to e-commerce for free

Simplex has dedicated an average of 60 hours a week to support entrepreneurs for free; online stores have already been set up; team of professionals donates resources to buy domains and host small e-commerces for six months

São Paulo, April 22, 2020 - With the coronavirus crisis, Brazilian start-up Simplex has reallocated its employees' idle time to help small businesses launch e-commerce for free. "At a time when the pandemic has put millions of jobs at risk, we want to support small and micro entrepreneurs in their digitization processes," said João Lee, 30, co-founder of the young company that, since 2017, has been dedicated to developing products that increase organic traffic (the one that occurs without investing in paid media) in online stores.

The start-up has dedicated an average of 60 hours a week listening to the entrepreneurs who come to it, diagnosing their challenges of migrating operations to the internet, developing online stores and empowering entrepreneurs to manage them. So far, Simplex's team of 10 has been able to support 11 micro and small entrepreneurs, creating 3 online stores. "Behind every small entrepreneur there are many jobs at stake. And behind them, many families. This was our way of participating in the national effort to combat the terrible impacts of the pandemic on people's lives," he says. "The idea is that other companies find their own way to help and multiply solidarity on various fronts of the economy," he urges.

Online resistance

Lee is a specialist in digital analytics and CRM platforms, having worked since 2009 in large e-commerces. For him, if small retailers have any chance of weathering the impacts of the coronavirus crisis, it lies in online sales. His effort began the week of 20 March, when he posted on his social networks that Simplex would be mobilizing to help small businesses with their digitization process for free.

Through the individual efforts of members of the start-up's team, its professionals have been funding the purchase of domains and the hosting of these new online stores for six months. "It's a period for these virtual operations to be able to stand on their own two feet," says Lee. For him, everyone on the team who has been involved in the project has felt especially gratified by the experience.
Check out some businesses that have already received support from the start-up's team of collaborators:

Vallvestti - Monte Sião (MG) - multi-brand clothing store
Actions taken: purchase of domain; website development from Instagram photos of the inn; website hosting for six months.

"I have been feeling the need to have the online option for sales for a long time. Now, with the coronavirus crisis, the need to use the online store has become even more evident. Simplex is helping me with this and, for sure, its work will be fundamental for the future of my business". 

Valdirene da Costa Godoy - Owner

Mar e Prosa Suítes - Arraial da Ajuda (BA) - pousada
Actions taken: Logo development; domain purchase; website development from photos of the inn; website hosting for six months.

"I found Simplex's initiative very interesting at this difficult time we are all going through. Their work will be very important when the movement of guests resumes, since now no one is traveling" - Lina Peixoto - Owner

Luna Artesanato - São Paulo (SP) - micro-entrepreneur of handicrafts and clothing
Actions taken: purchase of domain; development of website from photos of the inn's Instagram; hosting of the website for six months.

"Simplex has brought a light at the end of the tunnel to my life, as it will allow me to move my business, which is being greatly affected due to the coronavirus pandemic."

Jennifer Cruz - Owner

Simplex's new partner gives strong growth rhythm to the company in Brazil and abroad

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Simplex's new partner gives strong growth rhythm to the company in Brazil and abroad

Vicente Rezende, ex-B2W and Cnova, arrives at the Brazilian start-up with the goal of billing R $ 10 million in 2020 and consolidating the company's presence in Brazil and Europe, where it already operates in France and Italy; England is the target market for next year

São Paulo, November 18, 2019 - After winning more than 20 clients in Brazil and Europe, Simplex, a Brazilian start-up that develops products that increase organic traffic (without investment in media) and sales conversion of e-commerces and digital businesses, is preparing to earn R$ 10 million in 2020, five times more than 2018 revenues.

Behind the company's new pace is newcomer partner Vicente Rezende, with more than 20 years of experience in large e-commerces. "Organic traffic is the best traffic an e-commerce can have. However, it requires hard, constant and multidisciplinary work," he says.

Organic traffic as a goal

According to the entrepreneur, Simplex has managed to automate practices to maximize organic traffic for digital businesses - a concept also known as SEO - through tools that adapt its content to the requirements and best practices of the main search engines. All this is offered as Software as a Service (SaaS), a model that is paid according to the use of the platform. "This is something I had never seen before. In addition, our solution delivers conversion rates up to 30% higher," he says. "The moment has come to give even more scale to the business and bring a new gas to our operations outside Brazil", he guarantees.

"We have the possibility to revolutionize the way we understand the optimization of organic traffic for digital businesses," says the entrepreneur. According to him, Simplex allows a new possibility: to scale the practices that increase it, without depending on great efforts from the IT team. "We are a "MarTech", that is, a technology-intensive company to bring impact and scale solutions to marketing," says Rezende.

Unique trajectory

Simplex's new partner was part of the teams that founded e-commerces such as B2W and Cnova, which are among the largest online stores in Brazil. He was also the CMO (Chief Marketing Officer) of L'Oreal Brasil, a company he left in the middle of the year to join the start-up. "I worked together with the other two partners - João Lee and Florian Bessonnat - at Cnova until 2016, where we managed to have 50% of our e-commerce traffic coming from organic traffic. This saved that operation millions of reais in media investments annually," he recalls.

"When I took over as vice-president of Buscapé, I invited them to help me again with the challenge of increasing traffic," he recalls. The two executives, on this occasion, created Simplex and developed the product. "I saw the technology they developed work more than once. I tested it and approved it so much that I decided to become their partner," he summarizes.

At Buscapé, Rezende recalls, Simplex's solutions increased, in just ten months, about 5 million total monthly visits to e-commerce. All automatically, without any impact on the team and, above all, without competing with any other priority of the client's technology team.

Lisbon Web Summit and globalization

Rezende celebrates the invitation made to Simplex as a participant in the Web Summit in Lisbon, which took place between November 4 and 9. "We are already born global and this was a great opportunity to present the solution to other markets in the European Union that we do not yet operate," he says. Next year, Simplex should focus its expansion to new markets, such as English, after having already won large customers on the European continent in countries such as France and Italy.

Simplex's main product, the Indexa platform, uses artificial intelligence to monitor and "predict" what consumers are searching for on the web and offer them, in milliseconds, automatically created pages with products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. In practice, it generates landing pages that have the same layout as the customer's website, but in absolute compliance with the best practices of the main search engines. All this together brings additional traffic with higher conversion.

Weight portfolio

The businessman believes that Simplex's turnover will grow due to the rapid acquisition of new customers, digital businesses of all sizes, both in Brazil and abroad. "In the last four months alone, we have won five major clients," he says. Simplex already provides its services to companies such as Leroy Merlin France, Carrefour, Buscapé, Mobly, Cobasi, Vivara and CI&T.

Simplex technology increased Buscapé's monthly visits by 23.6%.

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Simplex technology increased Buscapé's monthly visits by 23.6%.

Brazilian start-up, which will participate for the first time in VTEX Day, on May 30 and 31, has made a name for itself as a great ally of online retail; the company is expected to more than double revenues this year with solutions for SEO optimization and digital monitoring aimed at e-commerces.

São Paulo, 29 May 2019 - Simplex, a Brazilian start-up specialized in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, has contributed positively to Buscapé's great results in the last three semesters. In just ten months, starting in June 2018, Indexa's platform increased site visits by 23.6%, driving close to 5 million additional monthly visits to the digital platform, as well as creating around 187,000 landing pages for its website.

Founded in 2017 by professionals from e-commerce, the financial sector and services, Simplex already has 20 major clients - in Brazil and abroad - and earned in 2018 R$ 2 million. The plans for 2019 are to reach BRL 4.5 million. The start-up has made a name for itself as a great ally of online retail, with fast implementations - done in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal, it guarantees an excellent browsing experience to the Internet user and the results with the additional sales, coming from its platform, immediate. This year, the company participates in VTEX Day, in São Paulo, May 30 and 31, one of the largest meetings of digital business innovations in the country.

Simplex's success lies in its technology that uses artificial intelligence and its internet tracking software to "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).

SEO in the DNA

Florian Bessonnat, one of the founders of Simplex, who has already been responsible in Europe for the SEO of websites such as Yahoo and, in Brazil, Casas Bahia and Extra, explains that in Indexa's DNA is embedded an "almost religious" zeal for SEO precepts. "Its laws are our bible," he says, with a touch of humor. The importance attached to SEO rules is justified. "Their algorithms only favor websites that offer consumers a good browsing experience. And only in those cases do they ensure that search engines find the websites immediately, free of charge. In practice, the better your SEO, the less your e-commerce will depend on the high investments required in boosted searches, in which you pay to achieve a better position in the search results", argues the entrepreneur.

In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning over the consumer through organic, unpaid searches. According to Impact, an American website specializing in marketing, 63,000 searches are conducted on Google alone per second, of which nearly half use four keywords or more. Specifically in Brazil, according to the Consumer Barometer, 80% of Brazilian consumers on the internet use search engines to obtain information.

"By creating pages that strictly follow all the SEO rules advocated by search engines, the products that are presented on our pages to the Internet consumer are not just 'similar' to what has been asked of the search engines. On the contrary, they are exactly what they are looking for," he points out. For this reason, Simplex has been noted for attracting qualified traffic to its clients' websites and ensuring an excellent experience for those who are browsing, which translates into an improvement in the sales conversion rate per visit. The platform also brings a significant improvement in the position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.

Keeping an eye on performance

Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its purpose is to monitor - 24 hours a day, seven days a week - the site's performance from the point of view of information technology, marketing and commercial issues. The solution operates with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows any anomaly.

CEREBRO's metrics range from excessive page loading times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among others.
Simplex's digital monitoring platform also has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are addressed by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the site's performance from affecting its position in the rankings of search engines.

Service:

Simplex at VTEX Day

Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Simplex, whose solutions are present in 20 large e-commerces in Brazil and Europe, will participate, for the first time, in VTEX Day, on May 30 and 31; its solutions adopt AI and a proprietary web tracking software.

São Paulo, May 2019 - Simplex, a Brazilian start-up specializing in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, participates for the first time in VTEX Day, in São Paulo, May 30 and 31, one of the largest digital business innovation meetings in the country. Its solutions - which adopt artificial intelligence and proprietary web tracking software - are already present in twenty major national and international e-commerces and are responsible for increasing Buscapé's total monthly visits by 23.6% in just ten months, starting in June 2018.

The Brazilian start-up's Indexa platform, for example, can "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).

SEO in the DNA

In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning the consumer through organic, unpaid searches. Indexa has been noted for increasing the total monthly visits of its clients, which is equivalent, in the case of Buscapé, to more than 5 million additional monthly visits and 187 thousand landing pages created in just ten months. This better performance also translates into qualified traffic to the website and an improvement in the sales conversion rate per visit, in addition to a better experience for the Internet user who visits the site. The adoption of the platform also results in a better position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.

Keeping an eye on performance

Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its aim is to monitor - 24 hours a day, seven days a week - the site's performance from both an IT, marketing and commercial perspective, and ensuring the best possible SEO. The solution works with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows an anomaly. In practice, it gathers information from nine renowned digital monitoring tools, such as Alexa, Search Metrics and SEM Rush.

CEREBRO monitors everything from excessive page load times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among other metrics.

Always alert

Simplex's digital monitoring platform has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are faced by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the performance of the site from affecting its position in the rankings of search engines. Finally, concise reports are generated, giving greater relevance to what the user of each area - whether Marketing, Sales or IT - needs to follow.

Founded in 2017 by e-commerce, financial and service professionals, Simplex earned R$ 2 million in 2018. The plans for 2019 are to reach R$ 4.5 million. The start-up has positioned itself as a great ally of online retail, with fast implementations - made in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal and the results with additional sales, coming from your platform, immediate.

Service:

Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5