Boosting Organic Traffic with AI-Generated Landing Pages
Simplex creates pages with products that are most relevant to customers. In recent months, Simplex generated thousands of landing pages, increasing organic traffic.
Indexa Solution, with a predictive model, creates online pages with the products that will be most relevant to customers in the coming days. Over the past fourteen months, the tool generated over 60,000 landing pages, driving a 20% increase in organic traffic.
Mobly – a technology startup operating in the furniture and home décor retail sector – has created nearly 60,000 high-performance landing pages powered by artificial intelligence over the past fourteen months. This innovation already accounts for a quarter of non-brand-related organic search traffic, 20% of the site's organic traffic, and 15% of total clicks. Behind these results is Indexa, a platform developed by Simplex, a startup focused on increasing traffic and sales conversion.
"The Indexa platform can anticipate the searches of tens of thousands of consumers because it has a database that leverages artificial intelligence and machine learning systems to determine the most commonly used search keywords," explains Victor Hirai, Mobly's Performance Marketing Manager.
Search Engines
The platform creates product catalog pages in milliseconds, maintaining the same visual interface as Mobly so that consumers do not notice any difference between traditional and automated site pages. All pages are generated following Google's best practices to ensure better positioning and indexing according to the search engine's algorithm.
According to the Performance Marketing Manager, this new technology has enhanced the relevance of the mobly.com.br domain, improving its indexing across search engines and increasing traffic to other pages of the site.
Hirai notes that the system is still in its learning phase. "Since January, when we started, the revenue from traffic generated by the Indexa platform has been growing. We believe it has the potential to scale up to 10% of the site's revenue in the coming months," he estimates. This growth would represent nearly one-third of the site's organic search traffic.
The company has also benefited from additional cost savings from a financial perspective. If Mobly had purchased the traffic generated by Indexa through Google Ads (paid internet media), it would have spent approximately R$ 850,000. "For us, however, the most important aspect is not just the possibility of reducing investment in paid media, but rather the ability to generate additional revenue for the company," emphasizes the executive. "The revenue generated by the platform simply did not exist before," he highlights.
Focus on SEO
According to Hirai, Simplex played a strategic role in implementing Indexa at Mobly. "Their team helped us understand the importance of pursuing improvements to expand organic traffic. Now, the entire company is aligned with this goal, from the IT department to sales and development," says the Performance Marketing Manager. "We are all continuously focused on improving SEO, from naming a product to its description and the way its image is described on the website," he adds.
João Lee, founder of Simplex, reinforces the importance of strong SEO: "When we deliver an online page with exactly the product a customer is searching for, we enhance their experience and make the e-commerce brand increasingly relevant on the internet. As a bonus, we also achieve a higher sales conversion rate. Ultimately, both the consumer and the e-commerce business benefit."