Category: Radar

Stars of Black Friday, electronics register an increase in searches conducted by consumers in the second week of November, points Radar Simplex.

São Paulo, November 11, 2022 - Sales champions on Black Friday, electronics registered a significant increase in searches carried out by consumers in the second week of November, compared to the previous week. Cell phones, TVs and air conditioners stood out in this movement. Data from Radar Simplex, special edition Black Friday, indicate that searches for cell phones grew 17%, TVs increased 8% and searches for air conditioners registered a significant increase of 61%. Particularly among cell phones, searches grew, in general, from the most expensive and sophisticated models to the simplest and cheapest. The most popular brands are iPhone, Samsung, Motorola, Xiaomi and the popular Blu, with devices in the range of R $ 300.00.

Searches for video game consoles also rose in the second week of November, causing this item to enter the list of the ten most sought after in the period. Other electronics, such as refrigerators and air fryers, maintained search rates similar to the first week of the month, except washing machines, which lost positions and left the list of the most sought after. (see list at the end of the report).

For the CEO and founding partner of Simplex, João Lee, with the approach of Black Friday, the trend is that electronics, which historically are the items that most arouse consumer interest in this sales event, continue to register an increase in searches. "This trend of growth in searches for electronics should remain now until Black Friday, but we see that other products also compete for this space, such as sneakers and decorations", analyzes. In the specific case of TVs, the proximity of the start of the FIFA World Cup, which begins on November 20, is certainly a motivating factor. "As Brazil debuts in the World Cup on 24, possibly the interest in the product should remain until Black Friday," predicts Lee. 

The Simplex CEO also points out that some products that were among the top ten most searched last week, still remain well positioned, in the list of the 15 most searched, such as books and sofas. The surprise of the week were diapers, which entered the list of products of greatest interest to consumers. "Sign that not only electronics lives Black Friday. The consumer is interested in all kinds of promotion and e-commerces need to be aware of these sales opportunities, "says Lee.  

The Simplex Radar, special edition Black Friday, is a survey that monitors weekly searches performed by consumers in the largest e-commerces operating in Brazil. 

Attention to landing pages

Simplex's CEO warns that e-commerces, which have already included words and terms related to Black Friday on their landing pages, should now avoid making major changes to these pages. This is because expressive changes in content can lead search engines to consider that it is a new page, and it loses its ranking position, something that can have a very negative impact on the entire sales effort of the period. "There are no problems with making small adjustments such as price or delivery time, but more significant changes to landing pages and titles can cause loss of ranking. You need to be aware of this, "he warns.    

Comparative table with the ten most searched items in the first two weeks of November by consumers. Source: Simplex Radar.

1st week	2nd week
Cell phones Notebooks Refrigerators Air Fryers Sneakers (shoes) TVs Decorations Sofas Washing machines Books	Cell phones Notebooks Refrigerators Sneakers (shoes) Air Fryers TVs Decorations Air conditioning units Video game console Diapers

Electronics top the list of the ten products most sought after by consumers, combined with the term 'Black Friday,' in the first week of November. Decorations, sofas and books surprise and make up the other items in the relationship, points Radar Simplex.

São Paulo, November 4, 2022 - Electronics are undoubtedly the products that arouse the greatest interest from consumers on Black Friday, with cell phones being by far the most sought after item, followed by notebooks and appliances, such as refrigerators and air fryers. However, other products also seek space among the stars of the main national e-commerce consumption date and surprise, such as decorative items, sofas and books, which appear among the ten items that most aroused the interest of consumers in the first week of November. This is what Radar Simplex points out, special edition Black Friday, a survey that monitors the searches carried out by consumers in the largest e-commerces operating in Brazil, in relation to the first week of November (see list of items at the end of the article).

"We always have the expectation that at the top of searches for Black Friday will always be electronics and one other item of clothing or footwear, but books and decorations being on the list was definitely surprising," says João Lee, CEO and founding partner of Simplex. 

Lee believes that items such as decorations and sofas may be somehow linked to the increase in home-office in the country. "It is quite possible that the fact that people spend more time at home stimulates the search for home comfort items and that contribute to making the home environment more pleasant," he ponders. "The significant search for books is something really unusual," he adds. Lee points out that e-readers, although not among the ten most sought after items, also register a good placement, among the 15 most desired items. "It is always good to see books and e-readers among the most sought after items," he says. 

Attention to ranking

But it is not only the products that arouse greater interest in consumers that e-commerces should be aware of. Companies also need to be alert to the positioning (ranking) on search engines, such as Google and Bing. 

According to Simplex's CEO, it is urgent that companies already insert terms related to Black Friday on their landing pages to be well ranked on these sites. "Those who have not done so are surely already late and at serious risk of reaching Black Friday without having achieved a good position on search engines. And that can be fatal to sales, "he warns. The main e-commerce sales event takes place this year on November 25th. 

Companies that have already included words and terms related to Black Friday on their landing pages should now avoid making major changes to these pages, as this may be "understood" by search engines as a new page and it may lose ranking. "There are no problems with making small adjustments, but more significant changes to landing pages and titles can cause loss of ranking. You have to be aware of this ", highlights Lee.    

List of the ten most searched items together with the term "Black Friday" in the first week of November. Source: Radar Simplex

1. Cell phones
2. Notebooks
3. Refrigerators
4. Air Fryers
5. Sneakers (shoes)
6. TVs
7. Decorations
8. Sofas
9. Washing machines
10. Books

Travel, airline tickets, perfumes, sofas, drinks, makeup, books and even tattoos stand out among the various items that presented, in October, a high rate of searches carried out by consumers combined with the term 'Black Friday'.

São Paulo, October 28, 2022 - Black Friday is not only about electronics. Although cell phones, notebooks, refrigerators, airfryers and other electronics items are the most sought after in the promotions of the most important date of the year for online commerce, other products and services also compete for consumer interest. According to data from Radar Simplex, special edition Black Friday, which monitors the searches carried out by consumers in the largest e-commerces operating in Brazil, the month of October registered intense searches for airline tickets, travel packages, perfumes, sofas, drinks, makeup, tires, diapers, books and even tattoos combined with the term 'Black Friday'.

"We noticed that searches for airline tickets, tour packages and travel agencies are among the Black Friday promotions that already arouse great interest. This suggests that, after the Covid pandemic, these items have become objects of desire for a significant portion of the population ", reports João Lee, CEO and founding partner of Simplex. For him, it is natural that, after a long period of restrictions on mobility, there is a dammed demand for travel. "In the same vein, we also see that there are significant searches for promotions in theme parks, in Brazil and abroad, and also for travel bags and on-board bags", he points out.

Other products

As well as travel packages and tickets, consumers are already starting to search for the first promotions and research the prices of various products, going far beyond the traditional electronics. Beauty items, perfumes and makeup appear with expressive rates of demand. Among the searches that are performed by the consumer in conjunction with the term 'Black Friday', it is common to bring the name of major brands, national and international. "This signals that the consumer does not expect only shopkeepers to make promotions, but also that the manufacturers of various products themselves contribute with differentiated prices and discounts", believes the CEO of Simplex.

They also appear on the list of the most searched and monitored products in relation to Black Friday sofas, mattresses, tires, drinks (whiskey, beer and wine, in that order), diapers, jewelry, bicycles and coupons for snacks. "Another champion in searches are books. The phenomenon is a wake-up call for bookstores, which can also take advantage of Black Friday to boost sales," says Lee.  

Tattoos and sex shop

Attention is drawn to the growing demand for tattoos on sale. "Times change and so does culture. It is natural, therefore, that people also scour the internet looking for discounts on this type of service. Today, tattooing the body is absolutely common, and not just among young people. So we cannot say that this fact is a surprise, but rather that it is a heated market, "says Lee.

Another term that begins to appear more frequently allied to searches for Black Friday is 'sex shop', in addition to products related to this type of trade. For the CEO of Simplex, it is natural that the internet becomes the major sales channel for these products, as many consumers are not comfortable visiting physical stores. For Lee, the main e-commerces and partner stores are aware of the issues related to the commercialization of these products and the care that must be taken in relation to the shipment, which must be carried out discreetly without exposing the consumer. "As consumer confidence in these shipping precautions increases, online sales of these items tend to grow," he considers.

Black Friday now

For the founding partner of Simplex, the fact that consumers start searches related to the term 'Black Friday' as early as October indicates that e-commerces cannot waste any more time in including terms such as 'Black Friday heat', 'soon on Black Friday' or 'Black Friday is coming' on their landing pages. "This is essential so that, when we get to Black Friday week, these e-commerces are well positioned on search engines," he says. Lee reinforces that insertions of themes related to this commercial date make e-commerce considered, by search engines, as relevant to the consumer interested in the promotions of this sales event. "Anyone who is not well positioned on search engines the week of November 25, Black Friday date, will surely lose sales," he warns. "It is essential for e-commerces to guarantee this good positioning right away," adds Lee.

From the beginning of November, the Simplex Radar will monitor search trends for Black Friday 2022 on a weekly basis. 

Profile of searches carried out in the first half of October indicates that the consumer is already starting to search for products related to the term 'Black Friday'. For expert, trend points out that people are monitoring prices since the beginning of October. Electronics lead the searches.

São Paulo, October 20, 2022 - The profile of searches carried out in the first half of October, in national e-commerces, indicates that consumers have already started monitoring prices and mining the first Black Friday offers of 2022. According to data from Radar Simplex, special edition Black Friday, which monitors searches in the largest e-commerces operating in Brazil, there is a clear movement of consumers to insert the term 'Black Friday' when conducting research on products and services.

The movement indicates that consumers are already keeping an eye on the first offers of the main promotional sales date of e-commerces, which takes place this year on November 25. "We observed that in addition to starting to search for products with the term 'Black Friday', consumers are also looking for the prices of current promotions, to compare the offers of the products in which they are interested," says João Lee, founding partner of startup Simplex, specialized in increasing traffic and conversion of online sales.

This behavior also indicates that the consumer is increasingly attentive to detect and deviate from false promotions. "Consumers seek, in fact, an effective discount on products to realize the purchase," he ponders. 

Highlights

The Simplex Radar, special edition, monitored the searches of the first half of October in four categories (Electronics; Home, decoration and housewares; Fashion and footwear and Entertainment) and listed in each of these categories the products that appear most in the searches made by consumers, who also added the term "Black Friday" to the name of the desired product. 

In the Electronics category, the champion products presented in conjunction with the term 'Black Friday' are cell phones. "The deployment of 5G technology across the country has contributed greatly in this regard," says Lee. Then there are notebooks, Smart TVs, video game consoles and e-readers, such as the Kindle. In the Home, Decoration and Housewares category, Black Friday searches are primarily directed at refrigerators, followed by airfryers, microwaves, sofas and closets. In Fashion and Footwear, sneakers lead searches from sports brands to more casual brands, followed by bags, flip-flops, bikinis and sandals. Finally, in Entertainment, the most searched were streaming channels such as Netflix, Globo Play, Amazon Prime and Disney Plus.

Other products also begin to emerge with greater intensity in searches in conjunction with the term 'Black Friday', such as tires, drinks (whiskey, beer and wine), perfumes, makeup, jewelry, bicycles, airline tickets, travel packages, coupons for snacks and even diapers.

Well-positioned

For the founding partner of Simplex, searches related to the term 'Black Friday', detected in the first half of October, already indicate the main trends of this year-end promotions. And they are a warning to e-commerces about the importance of being well positioned on search engines if they want to make the most of the main date for national e-commerce. "It is important that websites already launch landing pages related to these products that we highlight with terms such as 'Black Friday heat', 'soon on Black Friday' or 'Black Friday is coming' and other variations. This increases the chances of the page being very well ranked at the height of the Black Friday season, which is decisive in online competition, "he explains. He points out that insertions of themes related to this commercial date make e-commerce considered by search engines as relevant to consumers interested in Black Friday promotions.

In 2021, Brazilian e-commerce obtained revenues on Black Friday in the order of BRL 4.2 billion (NielsenIQ|Ebit data). The date has already surpassed the sales recorded at Christmas when considering only products sold via e-commerce. "For those who work specifically in online commerce, Black Friday has already become the most important sales date of the year. It is an excellent opportunity to leverage revenue, "says Lee.

Cell phone, video games and subscription to streaming channels lead the searches in the month; E-commerces need to guarantee, from now on, the best positions on search engines for their sales champions, with an eye on Black-Friday, says expert

São Paulo, September 27, 2022 - Two months before Black-Friday 2022, which this year falls on November 25, internet searches in the largest e-commerces operating in Brazil in four categories - Electronics; Home, Decoration and Housewares; Fashion and Footwear, as well as Entertainment - already give good clues as to which will be some of the sales champions of the biggest e-commerce promotions season. In September, the first special edition of the Simplex/Black Friday 2022 Radar reveals a warming of online demand for cell phones, subscription games, video game consoles, refrigerators and streaming subscriptions.

In the specific case of Electronics, the highlights of September are for cell phones and video game console, both with more than five million searches, and various notebooks, with about 2.4 million searches.

In Entertainment, the most searched have been online games, also in the range of five million searches, and streaming services, with about two million searches. In the Home and Housewares area, the products that register the highest demand are refrigerators, airfryers, wallpaper and kitchen cabinets. In Fashion and Footwear, sneakers stand out. All these items registered more than one million searches when adding the websites of the main e-commerces.

Time to populate the internet

For João Lee, founding partner of the startup Simplex, specialized in increasing traffic and online sales conversion., now is the time for e-commerces to start populating search engines with the term Black Friday and similar - such as Black Friday Heat, Black October, Black Promotions and other variations. "You need to associate your promotions with the term Black Friday, if you want to have a good position in the rankings of search engines in the coming weeks, which are critical for any retailer, in particular, for online," he warns. According to the expert, the chances of an e-commerce page being better ranked at the height of the Black Friday season in eight weeks' time are already increased. And there's more. "When an online retailer inserts themes related to the term Black Friday, search engines favor it, as they consider it relevant to consumers interested in promotions, positioning their pages better," he details.

Other care

Lee warns e-commerce businesses to avoid making major changes or structural alterations to the site in the run-up to or even during Black Friday. "The greater the stability of a page right away, the better it can take advantage of the benefits of cachethat is, that storage layer that memorizes the main characteristics of a page and allows its upload to take place at high speed ", he explains. This does not mean that the content of the pages cannot be updated over time as Black Friday approaches. "Information such as price updates, product availability and shipping can be changed, without Google considering these changes as a whole new page. In practice, if the page is old and highly visited, its relevance is greater for the search engine algorithm", he details.

Lee gives some tips for online retailers to better position themselves in the main promotion season, avoiding one of the deadly sins of Black Friday: slow page loading. A few milliseconds of slowness are enough to bring down the positioning of pages on search engines, compromising their exposure to consumers in the first places. "In this period of intense traffic, an adequate and flexible infrastructure is needed to support an absurd variation in the number of accesses with peaks that exceed the entire history of the year," he recommends. "The scalability of cloud computing and the use of a Content Delivery Network (CDN) system - which guarantees the immediate loading of cache pages during the increase in accesses - are good practices that make all the difference", he indicates.  

So much effort makes sense. On Black Friday 2021, Brazilian e-commerce totaled BRL 4.2 billion in revenue, according to data from NielsenIQ|Ebit, surpassing sales before Christmas. "For those who work specifically in online commerce, Black Friday has become the most relevant date of the whole year and deserves maximum attention to leverage revenue," says Lee.

About the Simplex Radar series Special Edition Black Friday 2022

The Special Simplex Radar uses a research tool that monitors searches in the largest e-commerces in traffic in Brazil four product categories: Electronics; Home, Decoration and Housewares; Fashion and Footwear; and Entertainment, surveying in each of them the items with the highest demand in the months of September, October and November 2022 and those with the highest growth compared to their recent history. The research also compares the online search behavior of the most searched items in October and November when they are associated with the term Black Friday. 

The announcement of the launch of a low-cost electric scooter by one of the world's major automakers led to a significant increase in searches for these types of vehicles in August. Items such as men's clothing and footwear also recorded growth in searches motivated by Father's Day.

São Paulo, August 13, 2022 - The announcement made by a major automaker in the sector, about the launch of an electric motorcycle model, with a value below R $ 4 thousand, caused searches for electric scooters to skyrocket in August. Even the fact that the model, at first, is marketed only in China, with no forecast of arrival in the national market, did not discourage Brazilians. As a result, the term, which had registered in July just under two thousand searches, rose in August to more than 120 thousand, a growth of around 7,400%. 

Electric bicycles also appeared among the ten terms that proportionally grew the most over the previous month, reaching an increase of more than 900%, probably in the wake of searches for electric two-wheeled vehicles. The data is from Radar Simplex, a platform that uses artificial intelligence to monitor trends in online searches from massive data collection in 15 different segments, ranging from electronics, to pets and food. 

"We have noticed that searches for electric vehicles have been increasing in the country for some time, but seeing this movement so large for a launch in China, shows that there is real interest in this type of vehicle, even more within an affordable value range", analyzes João Lee, founding partner of Simplex. "The fact that the automaker announced that the model would be marketed below US $ 800, that is, in the range of R $ 4 thousand, a price well below the average practiced in the country for an electric scooter, certainly contributed to arouse interest in the vehicle", he adds.

Other items whose searches grew significantly in August, when compared to July, were those related to home comfort and also to renovation and construction. Aluminum windows, porcelain floors, swimming pool, security camera, lampshade and mirror are all terms that registered average growth in searches above 600%. "At the beginning of the pandemic, and most likely due to the increase in the home-office work model, we saw a growth in interest in improving the home with furniture, such as sofas, office chairs and others. Today, what we observe is that this may be deepening, with broader reforms in the property itself. These searches may also represent an increase in the civil construction sector ", ponders the founding partner of Simplex. 

 

Father's Day

When comparing the same periods this year with last year, men's items such as blazers and sports shoes are among those with the highest growth rate in searches, registering rates of 190% and 109% respectively. Father's Day, combined with the low temperatures recorded during the month, probably contributed to the increase in searches for these items.  

 

Check below the ten products whose searches grew the most in the online environment in important Brazilian e-commerces in August this year compared to July:

1st - electric scooter

2nd - drums

3rd - Lampshade

4th - aluminum window

5th - sports shoes

6th - electric bicycle

7º - porcelain floor

8th - mirror

9th - security camera

10th - Swimming pool

 

Also, check out the items that registered the highest increase in searches in August 2022, compared to the same month last year.

 1st - blazer

2nd -notebook

3rd - reborn baby

4th - men's tennis

5th - Women's tennis

6th - clock

7th - keyboard

8th - cell phone

9th - gamer chair

10th - computer

Men's coats, jackets and watches appear among the most searched items on search engines in July this year compared to the same period last year, points out Radar Simplex. Search for 4G cell phones grows compared to June, probably driven by stock liquidations.

São Paulo, August 15, 2022 - Searches for Father's Day gifts, the winter period and closet renewal for in-person life, after the most intense periods of the Covid epidemic, boosted, in July, the growth of searches for men's articles such as coats, jackets and watches. The increases were respectively in the order of 2,003%, 643% and 609%, when compared to the numbers of searches for these items recorded in the same period of 2021. The data is from Radar Simplex, a platform that uses artificial intelligence to monitor trends in online searches from the massive collection of data in 15 different segments, ranging from electronics, to pets and food. 

Cell phones with 4G technology also registered a significant increase in searches, probably motivated by the interest of users in getting good offers or liquidations of older models, given the arrival of the 5G telephone network, which has already started operating in Brasília and São Paulo, and is expected to be implemented in several states of the Federation by the end of this year. In relation to the month of June 2021, the increase in searches for these devices registered an increase of 987%. 

"In June, just before the first 5G network started operating in the country, searches fell on devices with this technology. Now we have increased searches for devices with previous technology, the 4G. Apparently this is a consumer profile that is looking for liquidations of older models for cheaper prices, "ponders John Lee, founding partner of Simplex. For him, this movement is similar to what happens when some car model goes out of line, in which consumers less attached to the most current models or technological innovations look for good deals.

Women's fashion

Not only men's fashion showed growth in searches in July. Women's wide leg pants continue to arouse interest among consumers. The model, which had already been highlighted in May, showed, in July, growth in searches both in relation to June this year (+553%), and in relation to the same period last year (+ 563%).

Other items that recorded an increase in searches in July, compared to June, were electric oven (+462%) and airfryer (+161%). This may be linked to the increase in the prices of meals away from home or even to the significant increases recorded in relation to gas in recent months.  

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in July 2022, compared to the same period last year.

1st - Men's jacket

2nd - White sneakers

3rd - Blazer

4th - 4G generation cell phone

5th - Men's jacket

6th - Men's Watch

7th - Wide leg pants

8th - Bicycle

9th - Hair dryer

10th - Smartphone

Also, check out the search leaders that increased the most in July compared to June 2022:

1st - Wide leg pants

2nd - Electric oven

3rd - Blazer

4th - Men's jacket

5th - Airfryer

6th - 4G generation cell phone

7º - Wireless headset

8th - Keyboard (computer)

9th - Pet

10th - Office chair

The term cell phone registered an increase in search engines of almost 6,000% compared to the same period last year; the cold and the return of the June festivities are related to the growth of online searches about costumes and slippers, points out Radar Simplex.

 

São Paulo, July 2022 - The start of operations of the 5G cell phone network in Brazil leveraged, in June, a strong growth in internet searches for devices enabled to operate with this new technology. The increase was in the order of 5,855%, when compared to the same period in 2021. The data are from Radar Simplex, a platform that uses artificial intelligence to monitor trends in online searches from the massive collection of data in 15 different segments, ranging from electronics, to pets and food. According to the platform's data, searches were mainly focused on entry-level or lower-priced models. 

João Lee, founding partner of Simplex, believes that the start of 5G network operations in the country, which began in Brasilia this month, has encouraged people to look for compatible devices. "Apparently, many people are already anticipating to be able to take advantage of the full potential of 5G technology, much faster, and which should be made available in the main urban centers of the country later this year", he believes.

 

Flags and glitter

Another item that showed a significant increase in searches in June compared to May was fantasy (3,257%). "The long-awaited return of the June festivities, after two years absent from the calendar due to the Covid pandemic, as well as the LGBTQIA+ Pride Parade, which returned to São Paulo at the end of last month, are the likely triggers for this increase", bets Lee. 

The low temperatures recorded in the Center-South region of the country in June - when, for example, the São Paulo Climate Emergency Management Center recorded 0.7 ° C in the Engenheiro Marsilac region, in the extreme south of the capital of São Paulo - in addition to Valentine's Day, are factors that may have contributed to increase searches for slippers by 2,000% compared to May. When comparing June to June last year, the same weather phenomenon may also have boosted the growth of searches for short boots (1,634%) and women's boots (1,342%).  

 

Back on the streets

Lee also believes that the improving picture of the Covid pandemic and the return of people to outdoor activities have driven this year's surge in searches for sports shoes, which saw a 3,300% growth in June compared to the same month in 2021.

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in June 2022, compared to the same period last year:

 

1st - Mobile phone

2nd - Sports shoes

3rd - Honda Fit

4th - Malbec (perfume)

5º - Short boots

6th - Pre-training (supplement)

7th - Hypercaloric (supplement)

8th - Beach tennis racket

9th - Pet

10th - Women's boot

 

Also, check out the search leaders that increased the most in June compared to May 2022:

 

1st - Fantasy

2nd - Slipper

3rd - Coffee table

4th - Lip Tint

5º - Short boots

6th - Women's boot

7º - Babyliss

8º - Cold sweater

9th - Jordan (tennis)

10th - Orange squeezer