Leroy Merlin
One of the digital tools that Simplex uses to boost the visibility of companies is Indexa Commerce, a SaaS solution for creating optimized pages, which integrates easily into the company's website with minimal need for IT support. This ease and efficiency has earned Indexa Commerce a patent. The solution aims to generate additional qualified traffic by providing faster pages, with robust content and an optimized structure, in line with the best SEO practices of the main search engines.
Tadeu Arvelos, director of activation marketing at Leroy Merlin, a chain of building materials, finishing, decoration, gardening and DIY stores, explained to Valor that the company adopted the Simplex system in 2021 in Brazil, following successful experiences abroad. According to Arvelos, the results have been growing since the start of the project, with a notable impact after the first four months. "There has been an upward curve of results since the start of the project at Leroy, especially from the first four months. In March 2024 alone, we had a 175% increase (vs. March 2023) in the number of keywords ranked on Google, considering only Simplex pages," he says.
Regarding performance, Arvelos adds: "The pages generated by Simplex have a superior loading performance, being considerably faster than some of the site's native pages. As well as loading quickly, they follow all good SEO practices."
In addition to the results published in Valor Econômico, public data from SEMRush indicates a 160% growth in clicks and 183% growth in impressions over a 12-month period from 2023 to 2024, highlighting the positive impact of the Indexa Commerce solution on Leroy Merlin's digital visibility.