In recent years, searches for doctors on the internet have risen by an average of 50%, according to a study by WE Medical Marketing. Another 47% of users ask health-related questions on Google, searching for information about symptoms and diseases, according to a Datafolha study. These figures reflect an increasingly connected population demanding new solutions from the health sector to meet modern consumer expectations.
In this context, SEO strategies have become essential for companies to enhance their online presence and improve search rankings, directly impacting organic traffic growth.
For João Baccarin, Head of Growth at Melvi, the marketing turning point came when they realized that potential clients were primarily searching for qualified and reliable specialists through Google. At that moment, they decided to make a targeted investment in SEO.
Within just a month, Melvi observed an increase in organic traffic from 10% to 20%. Additionally, the Cost per Click (CPC) dropped from R$5.37 to R$3.52, which led to a significant reduction in Customer Acquisition Cost (CAC).
Relevant Content to Have
Many people discuss SEO by focusing on improving website performance through relevant content production. However, a sophisticated technological approach is also essential. This means optimizing a site's entire internal structure to ensure easier Google crawling, as highlighted by João Lee, CEO of Simplex.
Unlike paid advertising, which can yield immediate but short-lived results, SEO delivers long-term benefits by building a solid foundation for continuous organic growth. Even though SEO requires an initial investment, it provides a lasting and sustainable return on investment over time.
Furthermore, João Lee emphasizes that technical SEO structuring is often overlooked by industry specialists, who focus on producing articles and content rather than optimizing the site's technical foundation.
He argues that technical structuring is just as crucial—if not more critical—than content production. SEO is not just a marketing function but a multidisciplinary effort requiring collaboration across different departments to achieve and sustain results.
Simplex's CEO emphasizes that businesses should not view SEO as the sole engine for sales conversions. Instead, they should use it to drive qualified traffic, boost domain authority, and increase conversion opportunities over time.