Start-up that leads online consumers to the physical shop offline aims to grow 20% by 2021
Brazilian Simplex took 2020 to restructure while growing 11% in the year of the pandemic; company has a team on three continents to serve clients as big as Burger King Mexico, Dafiti and Traders Club with solutions aimed at better performance of websites and e-commerces
São Paulo, March 31, 2021 - The Brazilian start-up Simplex - specialized in increasing traffic and sales conversion of e-commerces - took advantage of 2020 to diversify the performance of its Indexa platform, winning new clients that aim to increase traffic in their physical stores, such as Burger King in Mexico.
"If before, with the Indexa platform, we improved the SEO performance of important e-commerces, that is, in 100% online transactions, the novelty is that we have developed a new functionality - the Store Locator - for multichannel demands, as is the case of those who have a website or online store, but who also aim to increase physical sales, and in the case of Burger King, of its cafeterias in the neighborhoods ", exemplifies Lee.
"Initially, Indexa has been responsible for increases of up to 20% of the total organic traffic of e-commerce sites like Mobly," says Lee. The platform uses artificial intelligence to "predict" what consumers are looking for on the web and offer them, in milliseconds, automatically created landing pages with products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. sought. These pages have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, i.e. organic (unpaid) search results.
The map to the physical store
"Now we are also capturing searches from users who, for example, are leaving a medical appointment and want to eat a hamburger on the way home. We will offer a landing page tailored to this type of search, in order to direct you directly to the cafeteria in the neighborhood where he is", he explains.
According to Lee, Store Locator - Indexa's new feature - predicts searches that cite more famous geographic references near its customers' physical stores, and, as it does for traditional e-commerce, creates landing pages that contain the same terms used by the consumer, in order to meet exactly what they are looking for.
Growth and capillarity
According to Lee, Simplex's goal today is to focus on building technologies to improve the performance of websites, e-commerce and online operations. In addition to being scalable, these solutions must also be quickly adaptable to other uses and customer challenges. This orientation allowed Simplex to earn BRL 5 million in 2020 and the intention today is to grow 20% by the end of the year.
In practice, Simplex's entire range of services has also experienced an increase in demand. The company now supports companies such as Dafiti, Kanui, Tricae, TradersClub and Labi Exames, Westwing (Brazil) and the French brand Kiabi, an e-commerce giant in Europe.
The company's founding partner points out that the year 2020 was also the stage for other changes at Simplex. The company's current 20 clients - in countries such as Japan, Brazil, the United States, Australia, New Zealand, Canada, Portugal, the United Kingdom, China, France and Italy - led the start-up to review its way of operating. "We gave up physical offices in favor of having a team spread across three continents, all from home office. With a 100% digitized operation, we were able to redirect our investment to what really matters: qualified professionals to serve our customers where they are", says the company's founder.
