White Eagle Group
The Águia Branca Group is a genuinely Espírito Santo company, founded in 1946 in Espírito Santo, and is considered one of Brazil's largest business conglomerates in the areas of transportation and logistics. Operating throughout the country, it offers road passenger transportation, logistics and vehicle trading services.
The Águia Branca Group started using Simplex SEO in February 2023. "We grew 67% in 'authority score' on Google, 459% in clicks and reached 5 times the previous volume of impressions," says Marília Ribeiro, responsible for the intelligence and customer experience area at the Águia Branca Group - commerce division.
The "authority score" is a metric that evaluates the overall quality of a website, developed by the SEO tool SEMrush.
Impressions, on the other hand, represent the number of times the link to the site was viewed by users.
Ribeiro also points out that non-paid searches without the use of the brand name ("non branded") saw impressive growth: they increased fourfold in impressions and eightfold in clicks. "SEO practices have been essential to ensure that content is easily accessible and indexed by search engines, which in turn has had a direct impact on the visibility and positioning of our site in search results," she says.
On the Godrive website (not related to the Águia Branca Group), unique monthly accesses increased from 13,000 to 22,000 in the period analyzed, which represents an increase of approximately 70%.