What consumers are looking for with the arrival of the cold weather

Whether due to the shortage of chips in the electronic market, or due to an alleged speculative resale policy denounced by the international press, the fact is that, in May, the Playstation 5 proved to be a difficult item to acquire in the Brazilian market. And with that it registered an increase of 1.155% in searches for PS5 in the month. In a single e-commerce, the game console surpassed the house of more than 18 thousand searches throughout the month. It was the highest increase in searches among all categories monitored by Radar Simplex, a platform that uses artificial intelligence to capture trends in online searches carried out on 2 million landing pages of large national e-commerces.

In May, N95 masks remained among the top click positions, which it has held since January. The product recorded a 61% growth from its March peak and 33% more than in April. On the heels of masks are tires, which have also featured among the top searches since the beginning of 2021.

Winter is coming

The mantra "Winter is coming!", from the Game of Thrones series seems to translate well part of the seasonal behavior of the Brazilian online consumer. With the drop in temperatures in the country, searches for "second skin", a T-shirt worn under shirts and blouses, grew, indicating an increase of 244% compared to April. The item has registered higher demand in May, with annual peaks of searches in that month. Another item, who knew?, has proven to be another seasonal champion in May: beach sneakers. Despite the cooler temperatures, in 2021, the product registered an increase of 341% over April clicks; as well as, in 2020, it suffered an increase of 706% over May 2020. "Paulistanos and Cariocas are more adept at this sport because it allows greater distance between players on sand courts, which have proliferated in large cities. This trend has even been the subject of pressreports," explains João Lee, founding partner of Simplex.