A survey by startup Simplex recorded a rise in demand for PCs and gaming chairs.

The survey also points to a 33% increase in large e-commerce retailers in November 

São Paulo, December 2023.

In the month of Black Friday, gamer electronics were high on the wish list of Brazilians looking for the best discounts. This is according to the November edition of the Simplex Radar, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in Brazil's largest e-commerces and captures trends through an artificial intelligence platform. The term PC gamer appears at the top of the Radar, with an increase of 632% compared to October, followed by gamer chair, which grew by 498%. In sixth place is a gamer notebook, up 227% on the previous month. 

In addition to the gamer line, electronics in general and household appliances dominated this edition, especially smartphones (+390%), microwaves (+385%), air conditioning (+187%) and washing machines (+88%). "These are items that traditionally perform well on Black Friday and had already been appearing in the months leading up to the date, which shows that consumers were researching in advance, with an eye on the best deals," says João. 

The survey showed an increase of 33% in the e-commerce of the country's major retailers served by Simplex in the month of the biggest promotion of the year. "The data shows that Black Friday is no longer limited to just one date, but has an impact on the whole month," explains João Lee, CEO of Simplex. 

See below for a complete ranking of the ten items that most aroused Brazilian interest in November and their respective increases compared to October:

1 - PC gamer (+632%)

2 - Gamer chair (+498%)

3 - Smartphone (+390%)

4 - Microwaves (+385%)

5 - Barbie (+335%)

6 - Gamer notebook (+227%)

7 - Screwdriver (+217%)

8 - Portable air conditioning (+187%)

9 - Washing machine (+88%)

10 - Blender (+75%)