From jewelry to soybean oil: find out what are the items of desire of the Brazilian on the internet
Radar Simplex reveals this post-Carnival a greater search for pregnancy tests
São Paulo, April 18, 2022 - Despite high inflation rates, or even to alienate themselves from this challenging reality, Brazilians are rescuing their consumer dreams. Among them, luxury objects, such as jewelry, or the Iphone 11 Pro Max. In the opposite direction, basic basket products, such as soybean oil, also gain prominence, perhaps in an effort to make the household budget behave price variations. This is what Simplex Radar points out, a Simplex platform that uses artificial intelligence to capture the trends indicated by online surveys, from 1 million landing pages of large national e-commerces.
In March there was a 44% increase in online searches for jewelry compared to searches made in February. "It is likely that the fall in the dollar, which devalued 7.7% in March, has increased the purchasing power of the Brazilian for items quoted in the US currency, and this may have rekindled the consumer's hope of acquiring goods that normally have a high impact on the domestic budget," says João Lee, founder of Simplex. He cites, as an example, the strong increase in searches for the Iphone 11 Pro Max throughout March, whose demand grew 475% compared to February.
The next day
The post-Carnival period had a direct impact on another type of internet search. Searches for the term "pregnancy test" more than doubled: up 144% from the same period last year and 27% from February. Future moms and dads searched for coombs tests, a blood test that helps identify diseases that affect fetuses, such as leukemia and fetal erythroblastosis.
Another category that stood out in the March Simplex Radar was furniture, showing an increase of 50% in the monthly comparison and 42%, compared to the same period in 2021. These figures indicate a trend that has been strong since February: the desire to make purchases that contribute to the comfort of the home. This segment was mainly leveraged by searches related to closets, which registered a peak of an impressive 6,030% in the annual comparison.
Making the account close
According to the Simplex Radar, soybean oil is another product that is among the highlights in the surveys conducted in March. Item of the basic basket, this product was one of the most expensive in the period. According to the IPCA-15 (National Broad Consumer Price Index), considering the official inflation preview, the price of soybean oil has increased by 6.09% since 2022. In March, the 900 ml bottle cost an average of R$9.41, according to Dieese (Inter-Union Department of Statistics and Socioeconomic Studies). The price increase can be explained, in part, by international speculation around the product caused by the war in Ukraine, as well as by the crop failure, which originates from the drought that punishes southern Brazil.
Time to celebrate
Another food that, in March, emerged on the Simplex Radar registering a growth in searches, is the darling at Easter lunch. We are talking about cod. Its presence among the searches that accelerated in the period indicates that Brazilians anticipated the search for some typical products of this celebration so ingrained in Brazilian culture. The trend makes perfect sense since, now, when the pandemic is apparently under control in the country, it is possible to gather family and friends on commemorative dates.
Check below the ten items that grew the most in the online environment in important Brazilian e-commerces in March:
- Jewelry
- Furniture
- Pregnancy check
- Soybean oil
- Fan
- Iphone 11 Pro Max
- Cod
- Wholesale beverage
- Stainless steel microwave
- Men's accessories