According to a survey by the startup, the date boosted searches for household appliances and electronics 

São Paulo, May 2024.

Mother's Day, which will be celebrated next Sunday (12), heated up the search for electronics and household appliances in April. This is according to Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. At the top of the ranking of the 10 most searched terms in April, washer-dryer was up 711.2% compared to March. The frost free fridge also grew by 226.1% compared to the previous month. Electronics such as translator and TV Box grew by 600% and 242.3% respectively. 

"This type of commemorative date usually heats up searches well in advance. The April survey shows that consumers were probably already researching offers on the market in order to secure a good deal," says João Lee, CEO of Simplex, adding that the term "Mother's Day" had already appeared in the February Simplex Radar (an increase of 6,797% compared to January).

According to the study, airline tickets are already on Brazilians' radar (+74.6% compared to March), with an eye on the Corpus Christi holiday at the end of May. Christi holiday at the end of May, and mid-year vacations.

See below for a complete ranking of the ten items that most aroused consumer interest in the country's major e-commerce stores in April and their respective growth compared to March:

• Washer and dryer (+711.2%)

• Translator (+600%)

• TV Box (+ 242.3)

• Frost free refrigerator (+ 226.1%)

• Airline tickets (+ 74.6%)

• iPhone 11 (+ 56.7%)

• Reborn baby (+ 59%)

• Bluetooth headset (+ 54.1%)

• Watch (+ 50.4%)
• Printer (+ 48.9%)

Warming up for Mother's Day 

In addition to electronics and household appliances, Simplex carried out a segmented survey of other categories usually searched for on Mother's Day, such as cosmetics, fashion and jewelry, indicating possible purchase intentions.  

Blush, perfume 212 - from the Carolina Herrera brand - and a progressive hairbrush occupied the top three positions in the ranking of the most searched products in April compared to March. Fashion items such as skirts and jeans also stood out. In the jewelry segment, watches and rings showed significant growth. "It's possible to predict that these items have everything it takes to perform well on the date," says João. 

Check out the ranking of the ten most searched-for products in cosmetics, fashion and jewelry retail below. 

1 - Blush (+ 767.4%)

2 - 212 (+ 639,2%)

3 - Progressive (+ 579.4%)

4 - Skirt (+ 280.1%)

5 - Jeans (+ 248.1%)

6 - Ring (+ 211.9%)

7 - Moisturizing mask (+ 145%)

8 - Watch (+ 79.8%)

9 - Sunscreen (+ 60.8%)

10 - Leave in (+ 22.3%)