Searches for wide leg pants exploded in Mother's Day month

Also on the podium of top online searches were items such as blender, sunscreen, American bully dogs and bicycle, reveals the May Simplex Radar

São Paulo, June 2022 - The top internet searches in the month of Mother's Day were drawn from the fashion world. For the second month in a row, there was a search fever for the wide leg pant. The wide-leg is a middle ground between a pantaloon and straight jeans and led the biggest year-over-year growth in searches. In May, this item showed an impressive increase of 1,773% in the last twelve months. The result is 14% higher than that recorded in April, whose level was already high. That month, a growth of 3,022.5% was detected in online searches, compared to the same period in 2021.

This strong variation was captured by the May 2022 Simplex Radar, which uses artificial intelligence to monitor trends in online searches from massive data collection across 15 different segments, ranging from electronics to pets to food.

80-year-old companion

In the second position of the Simplex Radar of May this year is an item present in the Brazilian kitchen for at least eight decades: the good old blender, manufactured in Brazil from the forties, presented another considerable increase in searches: 1,233% compared to the same period last year. "Maybe it's linked to shopping for Mother's Day," says João Lee, founding partner of Simplex.

Third place on the May Simplex Radar is sunscreen - a product that has gone under the radar for the past two years. It returned to the scene with searches 1,143% higher than those monitored a year earlier. "This result makes perfect sense, if we remember that in May 2021 the country was at the beginning of vaccinating the population against Covid-19. At that time, the population strived to stay indoors, limiting their exposure to the outdoors and, obviously, using less sunscreen. After a year, the scenario has changed completely," says Lee.

The American bully

The Brazilian also went after information about the American bully dog breed, a pit bull variation that vaguely resembles a bulldog, and whose term in Portuguese loosely translates to "American bully". Although it has this "nickname", according to experts, this breed is loving and protective, and is considered a good companion for children. This new consumer interest saw a total traffic of close to 240,000 searches in the month, an 813% increase on the previous year's total. In fifth place we have another traditional product, but one that has been growing rapidly since the beginning of the pandemic: the bicycle. Monthly traffic to websites featuring the item exceeded 460,000 searches, an increase of 604% over the same period in 2021.

Check out the ten topics that grew the most in the online environment in May 2022 compared to the same period last year: