Men's coats, jackets and watches appear among the most searched items on search engines in July this year compared to the same period last year, points out Radar Simplex. Search for 4G cell phones grows compared to June, probably driven by stock liquidations.

São Paulo, August 15, 2022 - Searches for Father's Day gifts, the winter period and closet renewal for in-person life, after the most intense periods of the Covid epidemic, boosted, in July, the growth of searches for men's articles such as coats, jackets and watches. The increases were respectively in the order of 2,003%, 643% and 609%, when compared to the numbers of searches for these items recorded in the same period of 2021. The data is from Radar Simplex, a platform that uses artificial intelligence to monitor trends in online searches from the massive collection of data in 15 different segments, ranging from electronics, to pets and food. 

Cell phones with 4G technology also registered a significant increase in searches, probably motivated by the interest of users in getting good offers or liquidations of older models, given the arrival of the 5G telephone network, which has already started operating in Brasília and São Paulo, and is expected to be implemented in several states of the Federation by the end of this year. In relation to the month of June 2021, the increase in searches for these devices registered an increase of 987%. 

"In June, just before the first 5G network started operating in the country, searches fell on devices with this technology. Now we have increased searches for devices with previous technology, the 4G. Apparently this is a consumer profile that is looking for liquidations of older models for cheaper prices, "ponders John Lee, founding partner of Simplex. For him, this movement is similar to what happens when some car model goes out of line, in which consumers less attached to the most current models or technological innovations look for good deals.

Women's fashion

Not only men's fashion showed growth in searches in July. Women's wide leg pants continue to arouse interest among consumers. The model, which had already been highlighted in May, showed, in July, growth in searches both in relation to June this year (+553%), and in relation to the same period last year (+ 563%).

Other items that recorded an increase in searches in July, compared to June, were electric oven (+462%) and airfryer (+161%). This may be linked to the increase in the prices of meals away from home or even to the significant increases recorded in relation to gas in recent months.  

Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in July 2022, compared to the same period last year.

1st - Men's jacket

2nd - White sneakers

3rd - Blazer

4th - 4G generation cell phone

5th - Men's jacket

6th - Men's Watch

7th - Wide leg pants

8th - Bicycle

9th - Hair dryer

10th - Smartphone

Also, check out the search leaders that increased the most in July compared to June 2022:

1st - Wide leg pants

2nd - Electric oven

3rd - Blazer

4th - Men's jacket

5th - Airfryer

6th - 4G generation cell phone

7º - Wireless headset

8th - Keyboard (computer)

9th - Pet

10th - Office chair