Tickets, pantaloons and S23; see the most searched terms on e-commerce
According to a survey by startup Simplex, the pantaloons trend and items for the home also piqued the interest of Brazilians during the month
São Paulo, July 2024.
July is the month of mid-year vacations and, last month, consumers heated up their search for airline tickets in e-commerce even more, as was to be expected. This is indicated by the Simplex Radar, a survey created by the Franco-Brazilian startup Simplex, which monitors searches made by consumers in the country's largest e-commerces and captures trends through an artificial intelligence platform. At the top of the ranking of the ten most searched terms by consumers in June, the search for "plane tickets" rose by 360% compared to May. In April, it was also up 74.6% on March.
"We can see that the search for good prices and promotions was already happening some time beforehand. The trend now is for the search to skyrocket," says João Lee, CEO of Simplex.
In second place, pantaloons grew 239% in June compared to the previous month. According to João, this is a classic item that always features in searches and may become a more frequent option with the arrival of low temperatures.
Home renovation items and smartphones on the rise
The June edition of the survey also featured a variety of products for those setting up or renovating their homes, such as a TV panel (up 156%), a dressing table (up 152%), a double box bed (up 134%) and a table with 4 chairs (up 127%). "It may be a reflection of Valentine's Day, thinking of couples who live together or are building their homes," he observes.
In the electronics category, the Iphone 14 Pro Max and Samsung 23 smartphones rose by 147% and 132% respectively compared to May. Lee points out that, with the arrival of the latest formats - the S24 and Iphone 15 - previous models have fallen in price, offering better value for money for consumers. "We've seen this in past editions and consumers tend to take advantage of these launches to upgrade their devices, even if it's not to the newest model."
See below for a complete ranking of the ten items that most aroused Brazilian interest in the country's e-commerce stores in June and their respective growth compared to May:
- Airfare (+ 360%)
- Pantaloons (+239%)
- Electric pressure cooker (+ 174%)
- TV panel (+ 156%)
- Dressing table (+ 152%)
- iPhone 14 Pro Max (+ 147%)
- Whey protein (+ 136%)
- Double box bed (+ 134%)
- S23 (+ 132%)
- Table with 4 chairs (+ 127%)