In its new version, the Simplex Radar started to identify searches in 15 categories, among them we have articles from the fashion world
São Paulo, May 16, 2022 - Since its creation in 2013, the South Korean group BTS has amassed a legion of fans. On TikTok alone, it has more than 45 million followers worldwide. In Brazil, it's no different, as Radar Simplex found. Online searches for the group's name grew by 6,644.7% in April this year compared to the same month last year.
One explanation for this exponential growth is related to the news that broke during the month: there is a possibility that the seven members of the group will join the army and be off stage for 18 months. South Korean law stipulates that men between the ages of 18 and 28 must serve in the armed forces for around two years. "This information has certainly generated curiosity and anxiety among Brazilian fans, and is the likely cause for the large increase in searches related to the group," says João Lee, founding partner of Simplex.
Fashion world
Another search topic that has emerged strongly among Brazilians on the internet and detected by Radar Simplex is related to the fashion world. More precisely, wide leg pants, the big fashion trend. The model is a middle ground between pantaloons and straight jeans, providing comfort and versatility to consumers' looks. Research into the style darling of the moment shows an increase of 3,022.5% in April this year compared to the same period in 2021.
"And the growing demand for women's items also indicates that Brazilian consumers have already started their research on what to give as a gift on Mother's Day," says the entrepreneur. In third and fourth place in the April Simplex Radar ranking are women's backpacks and All Star high heels, with growth of 1,785.1% and 1,652.7% in the last year, respectively.
Simplex Radar in its new version
Lee calls attention to the new Simplex Radar, "it's a version 2.0," he jokes. Launched in 2020, Radar Simplex uses artificial intelligence to capture trends in online searches on more than 1 million active landing pages, and was constantly being improved to identify what most interested consumers in Brazilian retail. And as of this month, with yet another update, the total number of segments monitored online has increased to 15. These include electronics, pets and food. The monitoring covers all the main market places and e-commerces on the market.
In its new version, the Simplex Radar now uses a keyword search tool, making it possible to monitor data on a massive scale. In addition to the results obtained, Simplex experts also curate the information collected.
Check below the ten topics that grew the most in the online environment in the month of April 2022: