Home office products attract up to 20 times more online searches, reveals Radar Simplex
São Paulo, April 13, 2021 - Searches for products on the Brazilian internet revealed some surprises in March: the demand for notebooks, for example, was almost 20 times higher last month compared to the same month in 2020. This is what Radar Simplex found, a platform that uses artificial intelligence to capture trends in online searches carried out on 3 million landing pages of large national e-commerces. Although these searches do not necessarily translate into sales, they indicate the consumer's desire to purchase the item, at a time when social isolation is increasing - with capitals such as Rio de Janeiro and São Paulo anticipating a week of holidays - and adherence to the home office is expanding.
Another product that has exploded in online searches in the last twelve months is N95 masks, used to prevent Covid-19. In March 2020, at the beginning of the pandemic, its use was still incipient. Since then, its searches have multiplied tenfold and the item leads the total clicks of the Simplex Radar. Bicycles, in their most varied nomenclatures, also registered a growth in demand in the order of 8.2 times. In the case of tires, searches more than tripled in the same interval. And similarly, the "chair", an item of premium office furniture, attracted 4.3 times more online searches. When the term used was "office chairs" in its generic form, the growth in searches was around 2.7 times.
New paradigms
"The pandemic has changed the paradigm of shopping, since most of it has migrated to online platforms. And it has also transformed some consumption habits", explains João Lee, founding partner of Simplex, a start-up based in São Paulo, which is dedicated to increasing online traffic and converting sales for major brands. He cites the importance that furniture more suitable for the home office has come to have - such as office chairs, including the top of the line, such as the president chairs.
"I also believe that the increased online popularity of items such as bicycles and tires has to do with consumers' desire to find alternative ways to get around to avoid public transportation," he ventures. According to Lee, all of these products have been showing a consistent increase in online searches for several months. "But now that we are a year into the pandemic, we can better see the contrast between pre- and post-pandemic online search habits," he says.
Check below the ten most sought after items in March in the online environment in important Brazilian e-commerces.
- N9 mask
- tire
- office chair
- notebook
- hair loss product
- bicycle (various nomenclatures and brands)
- online marketplace
- sofa
- dining table
- chairperson