July online searches are marked by cold weather and items for Father's Day
July's Simplex Radar brings thermal clothing, second skin and men's watches to the top of its ranking. The Citizen Calculator service surprises and indicates that Brazilians want to better understand the impacts of inflation on their lives.
São Paulo, August 18, 2021 - It arrived without ceremony: a dry polar air mass caused snow and frost in the South and led states in the Southeast of the country to record temperatures well below average. The phenomenon not only changed the portrait of several cities in Brazil with landscapes covered by ice and the wave of solidarity that sought to warm those who had nowhere to shelter, but also changed online searches in Brazil.
The terms "thermal clothing" and "second skin" were the fastest growing searches between June and July on the Simplex Radar - a platform that uses artificial intelligence to capture trends in online searches carried out on almost 6 million landing pages of large national e-commerces and in the main search engines in the market. Thermal clothing registered a growth of 111% over the previous month, while second skin showed an increase of 53% among the searches monitored by the Simplex platform that month.
"The record cold in several states has caused people to look more for thermal clothing and second skin. Which is perfectly normal and has already happened last year. The previous searches for Father's Day came up with a mix of men's watches and bracelets and also furniture, reflecting, perhaps, the need to re-equip and improve the home after so many months of circulation restrictions in a persistent pandemic situation ", says João Lee, founding partner of Simplex.
In the wake of Father's Day, the men's watch item ranked third in the share of total searches monitored. Two curiosities of the July Simplex Radar stand out. With the rise in inflation, in the fifth position of the ranking, there was for the first time a great demand for the Calculadora do Cidadão, a service of the Central Bank that records the value of inflation by applying the TR, savings, Selic or CDI index, for the Brazilian to better understand the variation of prices in the periods determined by him.
On the other hand, wine resale now appears in seventh position, while in July last year, the wholesale alcoholic beverages item appeared in first place in the survey. Possibly the variation shows that consumers have already refined their searches, looking for more specific items.
Check below the ten items whose searches grew the most in the online environment in important Brazilian e-commerces in July.
1° thermal clothing
2° second skin
3° men's watch
4° sofa
5° citizen's calculator
6° pregnancy test
7° wine retailer
8° table
9° armchair
10° men's bracelet