A survey carried out by startup Simplex also highlights an increase in demand for microwaves and tablets

São Paulo, August 2023. Amazon Prime Day has boosted demand for iPhones on the Internet, especially high-end models. This is shown by the data from the July edition of Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors searches made by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. Apple's smartphone was up 698% compared to June, occupying third place in the ranking of items most desired by Brazilians. The survey shows an increase in demand for models 11, 12 and 13, in particular.

"Promotions always move the market, because consumers are curious to compare prices in different places and make sure they're getting a good deal. And it's already common for various models of iPhones to be in the top positions," explains João Lee, CEO of Simplex, which specializes in increasing qualified traffic, conversion and online sales.

Microwaves (+1,135%) and tablets (+190%) also appear in the ranking, probably still reflecting Amazon Prime Day, according to the startup. 

Other items that rose compared to the previous month were barbecues and men's sneakers. "This could already indicate an upswing for Father's Day," says João. 

See below for a complete ranking of the items that most interested Brazilians in July and their respective growth compared to June:

1 - Microwave (+1.135%)

2 - Cars (+1.079%)

3 - iPhone (+698%)

4 - Mobile phone (+307%)

5 - Tablet (+190%)

6 - Kitchen cabinet (+151%)

7 - Airline tickets (+117%)

8 - Barbecue (+116%)

9 - Nike sneakers (+79%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/