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Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Start-up presents platforms to increase e-commerce SEO and for the digital monitoring of websites

Simplex, whose solutions are present in 20 large e-commerces in Brazil and Europe, will participate, for the first time, in VTEX Day, on May 30 and 31; its solutions adopt AI and a proprietary web tracking software.

São Paulo, May 2019 - Simplex, a Brazilian start-up specializing in Search Engine Optimization (SEO) and digital monitoring to improve e-commerce performance, participates for the first time in VTEX Day, in São Paulo, May 30 and 31, one of the largest digital business innovation meetings in the country. Its solutions - which adopt artificial intelligence and proprietary web tracking software - are already present in twenty major national and international e-commerces and are responsible for increasing Buscapé's total monthly visits by 23.6% in just ten months, starting in June 2018.

The Brazilian start-up's Indexa platform, for example, can "predict" what consumers are looking for on the web and offer them, in milliseconds, on automatically created pages, products that exactly match all the keywords of their searches, bringing information such as prices, images and details of the items sought. Its Indexa platform generates landing pages that have the same layout as the e-commerce site, respecting all the rules of search engines to optimize SEO results, that is, organic search results (unpaid).

SEO in the DNA

In fact, the secret of e-commerce is to know how to go beyond online visits made via advertising (or Search Engine Marketing - SEM). It is worth winning the consumer through organic, unpaid searches. Indexa has been noted for increasing the total monthly visits of its clients, which is equivalent, in the case of Buscapé, to more than 5 million additional monthly visits and 187 thousand landing pages created in just ten months. This better performance also translates into qualified traffic to the website and an improvement in the sales conversion rate per visit, in addition to a better experience for the Internet user who visits the site. The adoption of the platform also results in a better position of the website in the ranking of the main search platforms. All this, in an automated way, without any impact of increased personnel costs.

Keeping an eye on performance

Similarly, CEREBRO, another Simplex platform, is used in the back-end of e-commerces such as Buscapé and high-traffic websites. Its aim is to monitor - 24 hours a day, seven days a week - the site's performance from both an IT, marketing and commercial perspective, and ensuring the best possible SEO. The solution works with more than 600 different metrics, issuing alerts whenever any aspect of the website (and competitors) shows an anomaly. In practice, it gathers information from nine renowned digital monitoring tools, such as Alexa, Search Metrics and SEM Rush.

CEREBRO monitors everything from excessive page load times, e-commerce platform instabilities, bounce rates, new user numbers, frequent users, visit statistics by channel (mobile, desktop, tablet) or by browser, or the security level of a page, among other metrics.

Always alert

Simplex's digital monitoring platform has an anomaly alert system that is accessed simultaneously by several areas of the company - from marketing, to sales and IT. With this, failures and possible problems on the website are faced by all areas of the company, in a minimum period of time, neutralizing any difficulties and preventing the performance of the site from affecting its position in the rankings of search engines. Finally, concise reports are generated, giving greater relevance to what the user of each area - whether Marketing, Sales or IT - needs to follow.

Founded in 2017 by e-commerce, financial and service professionals, Simplex earned R$ 2 million in 2018. The plans for 2019 are to reach R$ 4.5 million. The start-up has positioned itself as a great ally of online retail, with fast implementations - made in less than ten days - and an unbeatable business model: the good old commission on sales resulting from its tools. In other words, the initial investment is minimal and the results with additional sales, coming from your platform, immediate.

Service:

Simplex at VTEX Day
When: May 30 and 31
Where: São Paulo EXPO
Address: rodovia dos Imigrantes, kilômetro 1,5
Location: start-ups area, booth 5