São Paulo, September 2024. The Paris Olympics, which began at the end of July and invaded the first half of August, have captured the attention of Brazilians, recording high ratings. On free-to-air television alone, Globo claims to have reached more than 81% of Brazilian homes with the Olympic broadcast. But for keen viewers who didn't want to miss a single second of the year's major Olympic event, the solution was to turn to the wide variety of multichannels, known as "illegal streams". This is what the August Simplex Radar points out, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the country's biggest e-commerces and captures trends through an artificial intelligence platform. The term "multichannel" had an impressive increase of 119,900% compared to July.
"However, keen viewers who didn't want to miss a second of the big Olympic event of the year turned to Illegal multichannels, these streams accessed via the internet replicate the television signals of practically any broadcaster in the world that holds the rights to broadcast the games," said João Lee, CEO of Simplex.
The term "Amazon Prime" also grew by 183.2% compared to the previous month. For the startup's executive, the wave of interest in sports may justify the growth, since an agreement was announced between Amazon and DAZN, an exclusive sports platform, to make the NFL available through a special subscription scheme.
Electric shower, Iphones and live-action Stitch on the rise
August's cold fronts also boosted demand for Lorenzetti showers, which rose 700.9% compared to July, taking second place in the August Simplex Radar.
Black Friday is already starting to mobilize price research for items I want, such as the Iphone models 13 and 14, with increases of 325.8% and 233.9%, respectively.
The teaser for the live-action remake of Lilo & Stitch, meanwhile, caused searches for the term "Stitch" to increase by 245.7%.
Sneakers, a vertical freezer, headphones and the Roblox video game complete the list.
See below for a complete ranking of the items that most aroused Brazilian interest in August and their respective growth compared to July:
1 - Multichannel (+ 119,900%)
2 - Lorenzetti Shower (+ 700.8%)
3 - iPhone 13 (+ 325.8%)
4 - Stitch (+ 245.7%)
5 - iPhone 14 (+ 233.9%)
6 - Tennis (+ 230.9%)
7 - Upright freezer (+ 195.5%)
8 - Amazon Prime (+ 183.2%)
9 - Headphones (+ 157.5%)
10- Roblox (+ 141.7%)