Metaverse is the most heard and discussed word in recent times, or at least, since Mark Zuckeberg disclosed that he would change the name of his company to Meta. In practical terms, the metaverse makes use of virtual and augmented reality technologies so that the user can immerse themselves in this new reality of the brave new world.

The movie Player #1, directed by Steven Spielberg and inspired by the book Ready Player One, by Ernest Cline, showed well how this would work back in 2018, when it premiered in theaters. The narrative takes place in a physical world so destroyed that people choose to live inside their consoles. If you haven't seen this movie, the nerd in me invites you to find all the references and easter eggs in the movie. But back to the focus, it - in my opinion - illustrates what to expect from the metaverse in some way.

A little further ahead, in the year 2019, we saw brands like Louis Vuitton make billions just with skins (the name given to clothes in the gaming universe) in games like League of Legends. Today, it is more common to have artists doing shows in games like Fortnite. Examples abound. We have the Americans Travis Scott, with more than 14 million fans attending the show, and DJ Marshmellow, with more than 10 million. My nephew was even attending Emicida's Fortnite concert a few weeks ago. Always at the forefront, the rapper is the first Brazilian artist to perform on the platform. 

It is already clear that the metaverse has events, parades, shows, products for the avatars and more. The focus, I believe, is a new form of social connection within various options of virtual worlds and realities. But what does this mean for the SEO universe? One of the SEO trend predictions for 2022, made by our co-founder, João Lee, is a greater focus on voice searches.

In the metaverse scene, I believe the trend is exactly that. As much as many glasses have various forms of keyboards, voice is perhaps the easiest way for some people to pursue their desires.

But, considering that we are talking about searching for something through our voices, we can think that the famous long-tail keywords - which we have advocated for years as one of the best ways to bring a good experience to the consumer - is the best strategy for this new type of experience and the adoption of good SEO practices. 

And that's exactly where the SEO team will shine. And if, by chance, this team has the help of an engine that creates pages for longtail keywords automatically and scalably, even better. More than ever, we must deliver to a specific search a result that matches that specification. And in voice, this will be more evident.

Another important aspect to consider concerns voice assistants. These tools will gain even more prominence with the metaverse, which could impact search engines and the metrics we use to measure performance. But this is a topic for an upcoming article.