Survey conducted by startup Simplex also highlights growth in searches for wallpaper, PlayStation consoles and gamer chairs in large retailers in March.

São Paulo, April 2023 - On the rise in the supplement market, creatine is the item most sought after by Brazilians who want to gain muscle mass and improve their sports performance. This is what the March edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The supplement is in the ranking of the 10 most desired products of the month. When compared to the same period last year, the evolution is impressive: an increase of 1,015%.

"This increased interest is noticeable in the supplement and compounding pharmacy market. We have recently had very consistent scientific research pointing out the beneficial effects of creatine, which has also raised the price of the product. It is now considered the safest supplement by doctors and nutritionists," explains pharmacist Thais Menegario. 

Occupying the third place of the March Radar, another item draws attention. The search for the term "cropped" was up 73.5% compared to February. The shorter length blouses, fever in the 90s, have invaded the female closet in recent years and have gained the adhesion of the male audience as well. "The result was also driven by the meme 'react, put on a cropped'", adds João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

At the top of the ranking list, wallpaper is the big surprise of the month, registering growth of 146.6% over the previous month. "We always have these curious finds that, later, are confirmed or not as a trend," explains João.

iPhones and the games industry

The iPhones remain firm as one of the search champions, appearing in second place on the March list, with an increase of 118.8% in the volume of clicks compared to February. "It is already common for several models of iPhones to appear in the first places", notes the Simplex executive. 

Gamer chairs, notebooks and PlayStation consoles also stand out, showing increases in demand in the order of 62%, 45% and 13.5%.  

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in the country's large e-commerces in March and their respective growth compared to February:

1 - Wallpaper (+146,6%)
2 -Iphone (+118,8%)
3- Cropped (+73,5%)
4- Gamer chair (+62%)
5 -Notebook (+45%)
6- Playstation/console (+13,5%)
7- Creatine (+2%)
8 -Blazer (+1.8%)
9- Xiaomi (+1.1%)
10 - Women's sneakers (+0.9%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/