Simplex creates pages with the products that will be most relevant to customers.

In recent months, thousands of landing pages have been generated and increased organic traffic.

Indexa solution, with predictive model, creates online pages with the products that will be most relevant for customers in the coming days; in the last fourteen months, more than 60,000 landing pages were generated, responsible for a 20% increase in organic traffic

Mobly - a technology startup that operates in the furniture and decoration items retail sector - has created almost 60,000 high-performance landing pages based on artificial intelligence over the last fourteen months. The innovation is already responsible for a quarter of traffic from organic searches not related to the brand, 20% of total organic traffic of the site and 15% of total clicks. Behind the results is the Indexa platform, from Simplex, a startup with solutions aimed at increasing traffic and sales conversion.

"The Indexa platform is able to anticipate the searches of tens of thousands of consumers, as it has an information database that uses artificial intelligence and machine learning-based systems to arrive at the most used keywords in consumer searches" explains Victor Hirai, Mobly's Performance Marketing Manager.

Search engines

The platform creates, in milliseconds, product catalogue pages with the same visual interface as Mobly, without the consumer noticing the difference between the traditional pages of the site and the automated ones. All are generated according to Google's best practices, so that they are better positioned and indexed according to the search engine's algorithm.

According to the Performance Marketing manager, the new technology allowed Mobly's e-commerce to see an increase in the relevance of the mobly.com.br domain - which now has a better indexation in Internet search engines - and a growth in traffic on the other pages of the site.

Hirai says the system is still in a learning phase. "Since January, when we started, our revenue from traffic generated by the Indexa platform has been growing. We believe it has the potential to scale up to 10% of the site's revenue already in the coming months," he estimates. This will represent close to a third of the site's organic searches.

When it comes down to it, the company benefited from additional savings. If Mobly had bought the traffic generated by Indexa from adwords (paid internet media) it would have spent the equivalent of R$ 850 thousand. "For us, however, the most important thing is not so much the possibility of reducing the investment in paid media, but rather that of generating extra revenue for the company," the executive stresses. "The revenue generated by the platform simply did not exist before", he emphasises.

Focus on SEO

For Hirai, Simplex played a strategic role in the deployment of Indexa at Mobly. "His team made us see the importance of pursuing improvements for the expansion of organic traffic. Now the whole company is oriented in this direction, from IT to sales to development," says the Performance Marketing manager. "Everyone, continuously, has been concerned with a better SEO, from the creation of the name of a product, to its description and the description of its image on the site," he informs.

João Lee, founder of Simplex, reinforces the importance of a strong SEO: "When we deliver to the final consumer an online page with a product that is exactly what they are looking for, we improve their experience and make the e-commerce brand increasingly relevant on the internet. In addition, we also achieve a better sales conversion rate. This way, both sides of the counter - consumer and e-commerce - are winners.