Simplex solutions generate weekly growth in visits
Buscapé is one of the largest price search engines in Latin America with a huge variety of products registered, but even as a market giant, the company presented the challenge of increasing organic visits to their website. In other words, they needed to further improve SEO, which stands for "Search Engine Optimization", that is, optimization for search engines, which is nothing more than to enhance the positioning in which your site is displayed from organic results (not paid) in search engines.
Despite several efforts, due to the great competition, Buscapé was facing problems to further improve its SEO results. This can be explained by the advances in competitiveness of the market scenario and the various changes in search engine algorithms, in this scenario the results obtained by Buscapé were not satisfactory for the company. The SEO trend was not growing, which means that as time went by the site was struggling to stay in the lead.
Strategic work
To further improve this SEO scenario, Buscapé, in conjunction with Simplex, developed a strategy, divided into 2 stages. The first consisted of aligning the company's practices with the recommendations and best practices of the major search engines. With this first step accomplished and the scenario of over 20 million Buscapé SKUs, we implemented the Indexawhich enabled the automatic creation of landing pages capable of making the site as efficient as possible and with the best customer experience.
Simplex's technology helped Buscapé understand their customers even better. Cerebro was instrumental in further optimizing team time, resources and budget. It can look at a very large number of KPIs and synthesize a universe of information, giving teams more time to look at other relevant and important projects.
Focus on results
The evolution of the Buscapé project has been impressive and incredible results have been achieved. According to SEMrush, an online visibility analytics and marketing services company with public results, the number of monthly visits in June 2018, when we started the project with the Indexa, was just over 16 million, in April 2019, that number rose to over 21 million. In that almost 1 year, the Indexa created more than 187,000 landing pages, according to Google
Buscapé is one of the largest price comparators in Latin America, with more than 20 million products registered. Maintaining a site with the best experience for all products is a complex task.
Focus on SEO and investment
In two years Simplex was able to help Buscapé create landing pages in compliance with search engine best practices. This helped them better target media investments, improve customer experience on the site, improve conversion per visit, and increase traffic with qualified leads, all with the same team size, increasing sales and reducing costs.
Buscapé is one of the biggest success stories in Brazil. The company emerged in 1998 when four friends realized that if you wanted to buy something over the internet, you had to spend hours in front of the computer, opening different pages of different shops and even visiting physical shops. There was no place that displayed prices for the same product across multiple shops.
Today, with 20 years of operation, Buscapé remains among the leaders in its segment, offering a range of services to its more than 15 million highly engaged monthly users, such as price history, list of favorite products, price drop alerts and purchase protection up to R$ 5 thousand.