Category: Radar

A survey by startup Simplex recorded a rise in demand for PCs and gaming chairs.

The survey also points to a 33% increase in large e-commerce retailers in November 

São Paulo, December 2023.

In the month of Black Friday, gamer electronics were high on the wish list of Brazilians looking for the best discounts. This is according to the November edition of the Simplex Radar, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in Brazil's largest e-commerces and captures trends through an artificial intelligence platform. The term PC gamer appears at the top of the Radar, with an increase of 632% compared to October, followed by gamer chair, which grew by 498%. In sixth place is a gamer notebook, up 227% on the previous month. 

In addition to the gamer line, electronics in general and household appliances dominated this edition, especially smartphones (+390%), microwaves (+385%), air conditioning (+187%) and washing machines (+88%). "These are items that traditionally perform well on Black Friday and had already been appearing in the months leading up to the date, which shows that consumers were researching in advance, with an eye on the best deals," says João. 

The survey showed an increase of 33% in the e-commerce of the country's major retailers served by Simplex in the month of the biggest promotion of the year. "The data shows that Black Friday is no longer limited to just one date, but has an impact on the whole month," explains João Lee, CEO of Simplex. 

See below for a complete ranking of the ten items that most aroused Brazilian interest in November and their respective increases compared to October:

1 - PC gamer (+632%)

2 - Gamer chair (+498%)

3 - Smartphone (+390%)

4 - Microwaves (+385%)

5 - Barbie (+335%)

6 - Gamer notebook (+227%)

7 - Screwdriver (+217%)

8 - Portable air conditioning (+187%)

9 - Washing machine (+88%)

10 - Blender (+75%)

A survey carried out by startup Simplex also highlights an increase in demand for microwaves and tablets

São Paulo, August 2023. Amazon Prime Day has boosted demand for iPhones on the Internet, especially high-end models. This is shown by the data from the July edition of Radar Simplex, a survey created by the Franco-Brazilian startup Simplex, which monitors searches made by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. Apple's smartphone was up 698% compared to June, occupying third place in the ranking of items most desired by Brazilians. The survey shows an increase in demand for models 11, 12 and 13, in particular.

"Promotions always move the market, because consumers are curious to compare prices in different places and make sure they're getting a good deal. And it's already common for various models of iPhones to be in the top positions," explains João Lee, CEO of Simplex, which specializes in increasing qualified traffic, conversion and online sales.

Microwaves (+1,135%) and tablets (+190%) also appear in the ranking, probably still reflecting Amazon Prime Day, according to the startup. 

Other items that rose compared to the previous month were barbecues and men's sneakers. "This could already indicate an upswing for Father's Day," says João. 

See below for a complete ranking of the items that most interested Brazilians in July and their respective growth compared to June:

1 - Microwave (+1.135%)

2 - Cars (+1.079%)

3 - iPhone (+698%)

4 - Mobile phone (+307%)

5 - Tablet (+190%)

6 - Kitchen cabinet (+151%)

7 - Airline tickets (+117%)

8 - Barbecue (+116%)

9 - Nike sneakers (+79%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/

 

A survey conducted by startup Simplex in the retail trade also highlights an increase in Brazilian interest in astigmatism, due to the Violet June. 

São Paulo, July 2023. In the month of the implementation of the government's measure to encourage the purchase of popular cars, two vehicle models appeared in the ranking of the ten items most sought after by Brazilians on the Internet. This is what the June edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. The Hyundai HB20 reached the vice-leadership of the survey, with an increase of +933% compared to May, while General Motors' Onix appeared in seventh position, with a growth of 305%.

The result is in line with data released by the National Federation of Motor Vehicle Distribution (Fenabrave), in which both cars are on the list of best sellers in June. "Not always the intention to buy converts into sales. But in this specific case, the government's discount program is already reflected concretely in the market," says João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the Internet. 

Concern for eye health is also highlighted 

At the top of the Simplex Radar, the term astigmatism was the champion of searches, showing growth of 1,205% compared to the previous month. The increase in interest in the vision problem occurred amid the June Violet campaign, dedicated to the awareness and prevention of eye diseases, especially keratoconus - a deformity in the cornea of the eyes that can generate an irregular degree of astigmatism that is difficult to correct. 

"The expressive increase indicates the good reach of the campaign, resulting in the demand for items related to eye health," says João. 

Searches for sneakers and Pinscher dogs also appear in the top 10 most searched items on the internet, in what the startup believes is a reflection of Valentine's Day.  

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in June and their respective growth compared to May:

1 - Astigmatism (+1.205%)

2 - HB20 2023 (+933%)

3 - Tennis (+853%)

4 - Projector (+380%)

5 - Pinscher (+361%)

6 - Electronic Lock (+307%)

7 - Onix (+305%)

8 - Scoliosis (+294%)

9 - Pre-workout (+ 291%)

10 - Monster High (+282%)

Survey conducted by startup Simplex also highlights high demand for chocolates and travel 

São Paulo, May 2023. Presented in Italy, Fiat's new doorless electric minicar, called Topolino in Europe, has not yet arrived in Brazil but is already moving the automotive market. The brand's novelty, openly inspired by the first generation of the Fiat 500 of the 1930s, boosted the demand of Brazilians on the Internet for the electric Cinquecento, marketed in the country since 2021. This is what the May edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in Brazil and captures trends through an artificial intelligence platform. The electrified version of the Cinquecento, which belongs to the new generation of the brand's iconic line, reached the vice-leadership of the ten most desired items of the last month, with an increase of 1,750% compared to April.

The growth comes in the wake of a global trend towards the electrification of land transportation. According to the International Energy Agency (IEA), the sale of electric vehicles in 2023 is expected to reach the mark of almost one in five cars sold worldwide. In Brazil, the technology is gradually gaining strength, amid discussions on tax incentives for electric vehicles. 

"The announcement of a new electric model abroad has mobilized our market and shows that Brazilians are increasingly informed about this trend. It reflects the increased consumer interest in new technologies and more sustainable mobility," says João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the Internet. 

Mother's Day and the vacation season also drove retailers 

At the top of the Simplex Radar ranking, the search champion was "chocolate", showing growth of 1,810% compared to April, the month of Easter. According to João, the evolution may be the result of the race for gifts for Mother's Day. 

With an eye on June/July vacations and holidays, consumers are also already securing their destination. In third place, the term "travel" appears with an increase of 1,027% in the volume of clicks compared to April. 

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in May and their respective growth compared to April:

1 - Chocolate (+1.810%)

2 - Fiat 500 (+1,750%)

3 - Travel (+1.027%)

4 - PC (+675%)

5 - Whey (+455%)

6 - Smartphone (+447%)

7 - SSD (+397%)

8 - TV (+396%)

9 - Frost free refrigerator (+355%)

10 - Baby stroller (+352%)

 

Survey conducted by startup Simplex also highlights high demand for smartphones, dogs and sneakers

São Paulo, May 2023 -

In the land of soccer, the countdown to the Women's World Cup, which will take place in July, and the South American U-17 Championship, of which Brazil became champion, heated up the search for Brazil shirts on the Internet. This is what the April edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors the searches made by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The yellow is at the top of the six most desired items of the month by Brazilians, with a growth of 147.5% compared to March. 

"We had CBF's announcement of the new uniform models for the women's team, in partnership with Nike, and Brazilians usually prepare for events like the World Cup with great enthusiasm and expectation. And, of course, we won the South American U-17 Championship, beating Argentina", highlights João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

The executive also highlights the importance of the Pelé factor in increasing demand for the shirt. The sportsman, who died in December 2022, continues to be revered as a great soccer icon by Brazilians. "At the end of March, we had the friendly match of the Brazilian national team against Morocco, with the name Pelé's name appearing on the bottom of the players' shirts. This also stimulated the high demand for the item as a way of honoring people to his figure," adds João.

Search champions, smartphones follow in second place on the Radar, with a 39.9% increase in click volume compared to March.

Check below the complete ranking with the six items that most aroused the interest of Brazilians in April and their respective growth compared to March:

1 - Brazil shirt (+147.5%)

2 - Smartphone (+39.9%)

3 - Dog (+19.7%)

4 - Tennis (+14.3%)

5 - Bluetooth headset (+5.8%)

6 - Baby Reborn (+3.7%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live

Survey conducted by startup Simplex also highlights growth in searches for wallpaper, PlayStation consoles and gamer chairs in large retailers in March.

São Paulo, April 2023 - On the rise in the supplement market, creatine is the item most sought after by Brazilians who want to gain muscle mass and improve their sports performance. This is what the March edition of Radar Simplex points out, a survey created by the Franco-Brazilian startup Simplex, which monitors searches carried out by consumers in the largest e-commerces in the country and captures trends through an artificial intelligence platform. The supplement is in the ranking of the 10 most desired products of the month. When compared to the same period last year, the evolution is impressive: an increase of 1,015%.

"This increased interest is noticeable in the supplement and compounding pharmacy market. We have recently had very consistent scientific research pointing out the beneficial effects of creatine, which has also raised the price of the product. It is now considered the safest supplement by doctors and nutritionists," explains pharmacist Thais Menegario. 

Occupying the third place of the March Radar, another item draws attention. The search for the term "cropped" was up 73.5% compared to February. The shorter length blouses, fever in the 90s, have invaded the female closet in recent years and have gained the adhesion of the male audience as well. "The result was also driven by the meme 'react, put on a cropped'", adds João Lee, CEO of Simplex, a pioneer in the technological approach of SEO (Search Engine Optimization) to increase qualified online traffic, conversion and sales on the internet.

At the top of the ranking list, wallpaper is the big surprise of the month, registering growth of 146.6% over the previous month. "We always have these curious finds that, later, are confirmed or not as a trend," explains João.

iPhones and the games industry

The iPhones remain firm as one of the search champions, appearing in second place on the March list, with an increase of 118.8% in the volume of clicks compared to February. "It is already common for several models of iPhones to appear in the first places", notes the Simplex executive. 

Gamer chairs, notebooks and PlayStation consoles also stand out, showing increases in demand in the order of 62%, 45% and 13.5%.  

Check below the complete ranking with the ten items that most aroused the interest of Brazilians in the country's large e-commerces in March and their respective growth compared to February:

1 - Wallpaper (+146,6%)
2 -Iphone (+118,8%)
3- Cropped (+73,5%)
4- Gamer chair (+62%)
5 -Notebook (+45%)
6- Playstation/console (+13,5%)
7- Creatine (+2%)
8 -Blazer (+1.8%)
9- Xiaomi (+1.1%)
10 - Women's sneakers (+0.9%)

About Simplex Radar

Created in 2020, Radar Simplex is a platform that uses artificial intelligence to capture consumer trends from online surveys conducted on more than 2 million landing pages of large national e-commerces. 

About Simplex:

Simplex is a startup specializing in increasing qualified online traffic, conversion and sales on the Internet. In Brazil, it is a pioneer in the technological approach to SEO (Search Engine Optimization), having developed proprietary artificial intelligence and automation tools that help companies reach the top of Google quickly, with scalable results. From offices in Brazil and France, it serves clients in more than 10 countries in Europe, Latin America and Asia, including major retailers such as Carrefour, Leroy Merlin and Mobly, as well as brands such as Sephora, Burger King and Itaú. Founded in 2017, the company was born from the extensive SEO experience of its founders, João Lee, a Brazilian executive with a solid career in Web Analytics, and Frenchman Florian Bessonnat, who was previously a senior project manager at Yahoo and is a professor of e-commerce at the University of Geneva. Their two main tools, Indexa and Sir Cache, focus on site optimization and the automatic creation of landing pages, with algorithms that understand the constantly changing best practices of Google and other internet search engines. More information: http://simplex.live/